Question 2: How to write the product and market analysis report (outline) People who read the report are usually busy business managers or heads of relevant institutions. Therefore, when writing a market survey report, we should strive to be clear, concise, easy to read and understand.
1. The format of market research report generally consists of title, table of contents, overview, text, conclusions and suggestions, annexes, etc.
(1) title
The title, report date, entrusting party and investigating party should be printed on the title page.
About the title, generally need to
And the title on the same page, clearly and specifically describe the unit and content of the survey, such as "Harbin Household Appliances Market Survey Report". Some investigation reports also take the form of headlines and subheadings. Generally speaking, the headline expresses the theme of the survey, while the subtitle specifically indicates the units and problems of the survey. For example, a research report on jujube readers in the eyes of consumers.
(2) content
If the contents and pages of the investigation report are large, in order to facilitate readers' reading, the main chapters and appendices of the report should be listed in the form of a catalogue or index, and the title, relevant chapter numbers and page numbers should be indicated. Generally speaking, the length of a directory should not exceed one page. For example;
catalogue
1, survey design and organization implementation
2. A brief introduction to the composition of the respondents
3. Brief introduction of the main statistical results of the survey.
4. Comprehensive analysis
5, data summary table
6. Appendix
(3) Overview
The overview mainly expounds the basic situation of the subject, that is, according to the order of market research topics, it expounds the principles of selecting, evaluating, drawing conclusions and making suggestions on the original data of the survey. It mainly includes three aspects:
First, briefly explain the purpose of the survey. That is, briefly explain the origin of the investigation and the reasons for entrusting the investigation.
Two, a brief introduction to the survey object and content, including time, place, object, scope, main points and questions to be answered.
Thirdly, the methods of investigation and research are briefly introduced. Introducing the methods of investigation and research helps to convince people of the reliability of the investigation results, so we should briefly describe the methods used and explain the reasons for choosing the methods. For example, whether to use sampling survey or typical survey, whether to use field survey or copywriting survey, these are generally the methods used in the investigation process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis and cluster analysis, should also be briefly described. If there is a lot of content, there should be a detailed technical report to explain and supplement it, and attach it to the annex of the last part of the market research report.
(4) Text
The text is the main part of the market survey and analysis report. This part must accurately explain all relevant arguments, including the conclusion from the problem to the conclusion, the whole process of argumentation, the method of analyzing and studying the problem, all the survey results and necessary market information for market decision makers to think independently, as well as the analysis and comments on these situations and contents.
(v) Conclusions and recommendations
Conclusions and suggestions are the main purpose of writing a comprehensive analysis report. This part includes a summary of the main contents put forward in the introduction and text, and puts forward some choices and suggestions on how to use proven measures and solve specific problems. Conclusions and suggestions should closely correspond to the text, and no conclusions without evidence or arguments without conclusive opinions should be put forward.
[6] Accessories
Attachment refers to the part of the investigation report that cannot be included or not mentioned in the text, but it must be accompanied by explanations related to the text. It is a supplement or a better explanation to the written report. Including data summary table, original materials, background materials and necessary technical reports, such as details of selected samples and copies of documents used in the investigation.
Second, the contents of the market survey report
The main contents of the market survey report are:
First, explain the purpose of the investigation and the problems to be solved.
Secondly, introduce the market background information.
Third, job analysis method. Such as sample extraction, data collection, collation, analysis technology, etc.
Fourth, research data and its analysis.
Fifth, put forward arguments. That is, put forward your own views and opinions.
Sixth, demonstrate the basic reasons for putting forward opinions.
Seventh, put forward alternative suggestions, schemes and steps to solve the problem.
Eighth, predict possible risks and countermeasures.
Reference format of product concepts and research reports
1. Product concept
Explain what the main function of the product is, how to develop the product, who buys and uses the product, and how to sell the product.
2. Market research
Explain the history and trend of market development, market aggregate and share statistics, etc.
3. Policy investigation
Investigate policies related to this product.
4. Investigation of similar products
Investigate the function, quality, price, main advantages and disadvantages of similar products ... >>
Question 3: Please refer to how to write the outline of the internship report, hoping it will help you.
Department Name: Specialty: _ _ _ Hai
Grade _ _ _ _ _ _ Class: _ _ _ _ _ _ Name: _ _ _ _ _ _ Student ID: _ _ _ _ _ _ _
Internship unit: XXXX Co., Ltd.
Practice time: 20 1 1 MM/DD to 201/MM/DD * *-DD.
Practice report text
1. internship purpose: introduce the purpose and significance of internship, the general situation and development of internship units or departments, and the requirements of internship. This part of the content usually appears in the form of preface or introduction, without a separate title and serial number.
Second, the practice content: first introduce the general situation of the practice arrangement, including time, content and place, and then introduce the specific practice process and practical work content one by one according to the arrangement order, and the application of professional knowledge and skills in the practice process. Based on narrative or line drawing, on the basis of introducing practical content completely, I will focus on the problems that I think are of great significance or need to be studied and solved, while other general contents will be briefly introduced.
Third, the practical effect: around the requirements of practical purposes, focus on the analysis and thinking of problems found in practice, and put forward countermeasures and suggestions to solve the problems. Analysis, discussion and suggestions should be based on references and attached to the text. The content of analysis and discussion and reasoning process is one of the important contents of practice report, including the countermeasures and suggestions, which is an important basis for reflecting or evaluating the level of practice report.
Fourth, practice summary or experience: evaluate the effect of practice in your own language, focusing on your own experience. When there are many contents, you can list subheadings and report them one by one. In the last part of the summary or experience, in view of the shortcomings found in practice, the direction of future study and exercise is briefly put forward.
Verb (abbreviation of verb) Text font: Song Ti Xiao Si. Word count: about 3000 words
Question 4: How to write the outline of the investigation report? Note that it is an outline. There is no special format, as long as what you write follows the following standards:
1. Explain what the topic of the survey is and why you did it.
2, the survey results, it is best to say a few more, so that your questions are related to the topic, such as the percentage of answers to your questions.
3. Analysis results
4. Compared with the junior high school where I did my own research.
5, draw a conclusion, it is best to add your own opinions and suggestions or opinions.
Question 5: How to write the outline of the investigation report (1) should have an overall concept and check the status and role of each part in the investigation report as a whole. See whether the proportion distribution of each part is appropriate, whether the length of each part is appropriate, and whether each part can serve the central argument.
(2) From the central point of view, decide the choice of materials, and abandon materials that have nothing to do with the theme or have little to do with it without regret, even if these materials are collected by yourself. If you lose something, you can gain something. A piece of wool is so precious that it can't be cut off, so it can't be sewn into a suitable dress. For ready-made clothes, unnecessary parts must be cut off. Therefore, we must always bear in mind that the materials are just arguments used to form our own investigation report. Without this, even the best materials should be abandoned.
(c) Consider the logical relationship between the parts. Beginners who write investigation reports often make mistakes that arguments are not necessarily related to arguments, and some are limited to repeatedly expounding arguments without practical and powerful arguments; Some materials are many and the arguments are not clear; Some parts do not form an organic logical relationship, so such an investigation report can not meet the requirements, and such an investigation report is not convincing. To be convincing, there must be virtual reality, arguments and examples, the combination of theory and practice, and the process of argumentation has strict logic. We should pay special attention to this point and check it when drafting the outline.
First, briefly explain the writing method of the survey report outline:
1. Draft the title first;
2. Write a general argument;
3. Consider the overall arrangement of the whole article: from several aspects, in what order to discuss the general argument, which is the skeleton of the investigation report structure;
4. After the big projects are arranged properly, consider the subordinate arguments of each project one by one until the paragraph level, and write the argument sentences of the paragraphs;
5. Consider the arrangement of each paragraph in turn and code the materials to be used for writing; 6. Make a comprehensive investigation and make necessary additions and deletions.
When writing the outline of the investigation report, we should also pay attention to:
First, there are two ways to write the outline of the investigation report: one is the title writing. That is, write a title in short words to summarize the content of this part. This writing is concise and clear, but only the author can understand it. Generally, the outline of an investigation report cannot be written like this. The second is sentence writing. That is to say, this part of the content is summarized in the form of a sentence that can express the complete meaning. This kind of writing is specific and clear, and others can understand it after reading it, but it takes time and effort. This method is needed because the preparation of the outline of the investigation report should be handed over to the instructor for reading.
Second, after the outline is written, there is still a very important work that cannot be ignored, that is, the scrutiny and revision of the outline. In this review and revision, we should grasp the following points. First, whether the topic is appropriate; The second is to scrutinize the structure of the outline. First, around the central argument to be expounded or the main topic to be explained, check whether the divided parts, levels and paragraphs can fully explain the problem and make sense; Whether the links between all levels and paragraphs are close and whether the transition is natural. Then look at the objective overall layout, and then fine-tune the discussion order of each layer.
Iii. The survey report writing generally requires the outline to be drawn up at the following levels: 1, 1, 2, 3, 2, 1, 2, 3, 4, 3, 1, 2, 3,
Question 6: How should the outline of the investigation report be written? Generally speaking, an investigation report consists of a title and a text.
(1) title. There are two ways to write a title. One is the standard title format, that is, "object scope" plus "genre", and the basic formats are "investigation report on XXX" and "investigation report on XXX". The other is freestyle title, which includes the combination of declarative sentences, interrogative sentences and positive and negative questions. "Northeast Normal University graduates employment survey" and other reports; "Why do college graduates choose coastal and Beijing-Tianjin areas for employment" and other issues; State the main conclusions of the investigation report or ask questions, and the subtitle indicates the object, scope and problems of the investigation, such as "the key disciplines for the development of colleges and universities are built in DD ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
(2) the text. The text is generally divided into three parts: preface, text and conclusion.
1. Introduction. There are several ways to write it: the first way is to state the reason or purpose, time and place, object or scope, process and method, and personnel composition of the investigation itself, and draw the central question or basic conclusion from it; The second is to state the historical background, development survey, actual situation, main achievements, outstanding problems and other basic situations of the respondents, and then put forward the central issues or main viewpoints; The third is to come straight to the point and directly summarize the survey results, such as affirming the practice, pointing out the problems, prompting the impact, and explaining the central content. The preface plays the role of making the finishing point, and it should be concise and to the point.
2. theme. This is the main part of the investigation report, which introduces in detail the basic situation, practices and experiences of the investigation and research, as well as various specific understandings, viewpoints and basic conclusions obtained from the analysis of the materials obtained from the investigation and research.
3. It's over. There are also many ways to write the ending, which can put forward methods and countermeasures to solve the problem or suggestions for improving the work in the next step; Or summarize the main points of the full text and further deepen the theme; Or ask questions to arouse people's further thinking; Or look to the future and give encouragement.
Question 7: How to write the outline of the research report? Over and over again in various places.