I. Self-analysis

1, career interest

My major is marketing, which is also my interest. Marketing is a discipline related to management, and management is integrated with other disciplines. I am very interested in learning this subject.

2. Values

The values of life depend on one's choice direction and self-effort. My values lie in how to show my ability to the maximum extent, so that the other party can have an intuitive and accurate evaluation of me, and then I can better adapt to the changes in study and work.

3. Occupational characteristics

My personality tends to be extroverted. I will make friends according to my own preferences and do things seriously. At this stage, I am an officer of the Discipline Inspection Department of the Youth League Student Branch. I will try my best to finish anything, and I don't like procrastination.

4. Professional ability

As the director of the student branch of the Youth League Committee, we got a lot of exercise at school, and these experiences can be applied to my future posts. Whether I plan my own activities or cooperate with others to finish my work, I will devote myself wholeheartedly and keep a positive attitude towards everything at any time.

5. Self-analysis and summary

I am an outgoing and optimistic person, I like to make friends, I am calm and not flustered, I have certain organizational and leadership skills, I am serious and responsible for my work, I can look at difficulties calmly and objectively, and I have a peaceful mind.

Second, the occupation analysis

1, occupational environment analysis

1. 1, family environment (such as family situation, family education, economic situation, family expectation, family culture and its influence on you, etc. )

My family is an ordinary worker's family, and my parents need to rely on manual labor to maintain their basic life. Due to the time limit, my parents' education ended in high school, so the whole family pinned their hopes on me, the only child, hoping that I could realize their dreams. Although my parents are not very educated, they are willing to learn, like to accept new things, and their ideas are more progressive and open, and they are more like friends than parents to discipline me. Growing up in such a relatively happy and curious environment, I also like books and have a natural desire to control new things.

1.2, school environment (such as school-running characteristics, professional characteristics and employment situation, local employment competitiveness of graduates, etc. )

Heilongjiang Bayi Agricultural Reclamation School is not very famous in Heilongjiang Province, but there are many scenic spots. The best college in our school belongs to Food College and Agricultural College, and the largest college is Economic Management College. In contrast, the School of Engineering and the School of Information are also famous. Our school is directly linked with agriculture and forestry, so agronomy is the most famous. After graduation, students will be assigned to practice in different regions according to their majors. It is understood that the primary employment rate of marketing can be as high as over 90%. Graduates can be employed locally and in Harbin.

1.3, general social environment (such as social development, political and economic environment, national policy, employment situation, social demand, etc. )

Nowadays, with the development of society, the improvement of science and technology and the popularization of information technology, the employment prospects of undergraduates are not optimistic. Although the country has promulgated relevant policies and the number of talents needed by the society is increasing, the competition will be fierce in terms of employment itself. Nowadays, when enterprises are looking for talents, they need not only a thin academic paper, but also some practical experience to meet the requirements of faster and faster economic development.

1.4. Environment of the target area (e.g. economic development and prospects, living habits, climate, soil and water, personal connections, etc. of the target city and area). )

After graduation, my goal is to go back to Harbin for development. After all, this is my hometown. At the same time, Harbin, as the capital city, has considerable economic strength and good development prospects. Harbin's climate is very famous in China. Tourism is developed in spring, summer, autumn and winter, with a large population. The problem is that the employment pressure will be greater than that in nearby cities, but it can not be ignored in northern cities.

2. Target occupation analysis

1. 1, target occupation name

My future career goal will still be related to marketing major, which is my interest major.

1.2, knowledge, skills, attitude and moral requirements of the target occupation.

For this kind of occupation, we should have a certain management foundation, not only the basic management theory, but also a clear and objective understanding of the economy, always grasp the quasi-economic lifeline, accurately determine the evil economic trends, and make preparations in advance. Such professionals should face all kinds of difficulties with a peaceful mind. As a grass-roots manager, you should have a calm and objective mind.

1.3, Employment and Development Prospects

As far as drilling Benson is concerned, such talents are urgently needed in the market. This major has a wide range of employment directions and is suitable for the management of any company. But if you want to be a suitable marketer, you must have a unique vision and determination, which the company needs.

3. Gap analysis

Now society needs all kinds of talents, and marketing talents are also in short supply. Although the employment prospect is good, the popular major-marketing major has a wide range of employment forms, but the details involved are not detailed enough, which is very different from professional talents.

4. Situation analysis

1. 1, my strength and its use

My advantage is that I have a wide circle of friends and many opportunities to meet all kinds of people, which helps to enrich my experience and increase my life experience, so that I can adapt to my role quickly after entering the society.

1.2, my weaknesses and remedies

I am too used to relying on my own preferences, so I will have some emotional feelings when dealing with things. Although this is sometimes called "artificial management", the advantages outweigh the disadvantages for the activity itself.

1.3, my opportunity and its utilization

Now, as an ordinary officer in the discipline inspection department of the student branch of the Communist Youth League Committee, this is an excellent opportunity I can have. Through the work in the branch, I met many people, so I got in touch with many things. Through these things, I learned a lot of experience, which is of great help to my future work.

1.4, the threat I face and its elimination.

Now the threats I face mainly come from the internal competition and academic aspects of the club. I will face the competition with a good attitude, and I will strive to realize the true value of a student in my study.

5, occupation analysis summary

Marketing major will always appear as a profession that urgently needs talents in the future employment field. Therefore, at this stage, only through various activities to continuously enrich their own connotation and increase their own experience can they adapt to the changes in the future workplace.

Third, career planning.

1, academic career planning

1. 1, freshman

Freshman year is a period of laying the foundation. We should lay a good foundation this semester and prepare for the future.

1.2, sophomore

Sophomore is a semester of promotion. This semester, we should seriously think about our future and carry out intensive promotion training according to our own choices.

1.3, junior year

The third year is a hard semester. This semester, we need to consider whether to continue further study and choose postgraduate entrance examination. Whether we take the postgraduate entrance examination or not, we should work hard for ourselves this semester.

2. Career planning (phased planning, at least divided into two sections, each section can set work goals, economic goals, ability goals, achievement goals, health goals, study goals, family goals, etc. )

Career is divided into prophase and anaphase.

In the early stage, adaptation is the mainstay, and marketing needs to master the subtle changes in the market. Therefore, our main task in the early stage is to adapt to the market environment, accumulate experience in practice, constantly change our goals, and adjust ourselves appropriately in time;

In the later stage, leadership is the mainstay. After the early adaptation stage, we should begin to carry out our own management functions and make use of personal professional knowledge to set work goals.

3, evaluation and adjustment (due to changes in social environment, family environment, organizational environment, personal growth curve, as well as various unpredictable factors, a person's career development is often not smooth sailing, and should be evaluated and adjusted in time according to changes in conditions).

For the emergence of uncertain changes, we must first adjust our self-mentality, and only a good mentality can achieve great things. After the adjustment of mentality, we should adjust the target plan in line with the current situation to adapt it to changes.

Four. Concluding remarks

For the marketing major, there are too many things to learn, but since this is chosen as the future development direction, then stick to it and face it persistently, and it will be successful in the end.

My career planning

Name:

College: school of economics and management.

Major: 09 Marketing