Marxism and socialism are most concerned about people's liberation, development and survival. Marxism has always opposed the abstraction of human beings, equating them with spiritual entities with absolute concepts and self-spiritual consciousness, affirming that human beings are natural and objective beings whose thoughts make subjective and positive responses to objective things, and emphasizing the existence of living people is the first premise of all human history. Ideological and political education in modern higher vocational colleges should pay attention to the social value of ideological and political education and the internal needs of individuals; Effectively combine all kinds of irrational factors including emotion, will and motivation in the process of ideological, political and moral cognition and education. Ideological and political education in higher vocational colleges should pay attention to the society, become a tool to serve the society and promote its continuous progress, and become a powerful means to achieve social goals and political attributes. However, this utilitarian value cannot keep ideological and political education away from life, cover up the original relationship between ideological and political education and people, and cannot be far away from people's own practical needs.