Operation is a box, but don't put everything in it. As we all know, the process of a user from coming in to leaving is called the "life cycle" of this user. Get a user from different channels, stimulate his activity through activities and games, guide him to complete key events to realize payment conversion, wake up silence periodically, and recall lost users. The work of user operation is to promote actions from the whole life cycle of user acquisition, activation, transformation and recall. Data-driven consciousness has been formed. Based on user behavior data, users are encouraged and rewarded to continuously improve the user experience and promote the transformation of user behavior, thus prolonging the life cycle value of users. 30 private tips on user operation are launched in three directions: user, operation and data. Today, I will talk about the hindsight of user operations. About user 0 1. User operation is a series of interventions around users, and we should focus on solving user problems. Don't always pay attention to your competitors, you should pay more attention to your own customers and their needs. Competition is not an end, but to serve customers and explore the transformation of customer value. 03. Put the customer first, not the company's self-interest. From the perspective of equality with customers, user stickiness must depend on people, and sticking users must not be an abstract organization. 04. Today's brand and users have a two-way relationship, based on mutual trust, which has gone beyond unilateral user loyalty, so don't try to deceive your users. 05. Nowadays, the rapid development of mobile Internet has completely changed users' consumption thinking and buying behavior, making consumers more discriminating and making more informed consumption decisions. 06. While the mobile Internet quickly breaks down the information barrier, it also increases the obstacles of information identification. In order to help users save time and money and improve the efficiency of consumption decision-making, guiding users to transform is the idea. 07. The closer you are to consumers, the easier it is to get the right to speak. The C-end of the consumer Internet is ahead, and the B-end service of the industrial Internet is also based on improving and optimizing the efficiency of the C-end service. 08. When the public domain traffic dividend peaks and enters the existing user operation stage, it is necessary to focus on the user's whole life cycle, start from each stage of the user's life, extend the user's life cycle as much as possible, and continuously tap the user's value. 09. User operation needs to learn to grasp user psychology. Clever use of user psychology in operation strategy and activity planning can achieve twice the result with half the effort, mainly including anchoring effect, psychological account, peak law, loss aversion and attribution effect. About "Operation" 10. The work of user operation mainly revolves around the closed loop of open source (introducing users), active promotion, transformation and throttling (avoiding loss). 1 1. On the premise of clear operational objectives, formulate your operational indicators, including the first key indicator and the phased indicators of specific businesses. 12. It is very useful to build a user model and form a user portrait, which can achieve more accurate user contact and mutual recommendation of products and services. 13. The purpose of building a user system is to achieve higher user activity and transformation according to the characteristics of different groups, and to improve operational efficiency with the help of hierarchical clustering system. 14. Establish an early warning mechanism for user churn, maintain long-term effective monitoring of user behavior data and product rhythm, and take early action through early warning and judgment to prevent churn. 15. The loss of registration conversion is serious. We can find problems from product experience and operation strategy, and we can also continuously optimize iterative products and strategies through data feedback. 16. User operation should be changed from the traditional mode of "killing pigs" to the mode of "raising fish", and emotional operation should be carried out by establishing close relationship with users to realize long-term operation of user assets. 17. Super user thinking is also the principle of "28" utilization, and the value brought by 20% super users accounts for 80% of the assessment indicators. Focus on key core users, through the refined operation of high-value core users. 18. The idea of "reservation" is that when users enter private traffic from the public domain, the high cost of acquiring customers is consumed, and it is more necessary to dig deep into user value in the subsequent stage, and realize the continuous improvement of user value through refined operation. 19. Pay attention to the significance of membership mode operation, from the simple one-time commodity trading mode to the long-term repurchase consumption operation for consumers. 20. Three key points of membership mode operation: identifying core users, making high quality and low price a paid value point, and the number of paid members. 2 1. Effective user contact is more valuable than advertising. Reaching brings more direct user transaction transformation, and the advertising value is difficult to measure. 22. Whether online or offline, we should pay attention to consumer interaction, provide users with opportunities to participate in innovation, and deepen the stickiness of products and brands. About "data" 23. Data-driven, we must first establish the digital thinking consciousness of data-guided strategy and use data to guide business decision-making, which is the knowledge of the whole company, not just the KPI assessment of business departments. 24. The most direct benefit of data-driven is to verify the operation effect through data, gain insight into user preferences and habits through data, and constantly enrich user portraits, thus achieving more accurate marketing. 25. Data is evidence, inference and speculation, which need to be verified and reflected by subsequent data. However, the data is not unique, and it needs to face users directly, and can be communicated by telephone, customer service, questionnaire and other forms. Combined with data analysis, private domain operation should be carried out, and attention should be paid to protecting user privacy. Data collection, processing and application should be carried out under the premise of compliance and legality. 27. In the business scenario of promotion channel and purchase transformation, the user contact point and specific value contribution can be effectively determined by combining the transformation funnel and the attribution analysis data model. Intelligent users of Guan Yi Ark are recommended to operate Demo, which has built-in 12 big data models including transformation funnel, attribution analysis and retention analysis. Click here for a free experience. 28. The essence of new retail is the reconstruction of "people and goods yard". It is necessary to break through the old traffic management model, change to a long-term user management model, strengthen the repurchase transformation, and constantly tap the value from existing users. 29. The new retail is not only the digitalization and intelligentization of in-store payment experience, but also the digitalization of out-of-store experience operation. It is necessary to continuously strengthen the touch interaction and membership operation of users after leaving the store. 30. If you are also an operation meow, welcome to make bricks in the message area as a supplement.