Fan Wenyi:

The presentation, development, application and perfection of the concept of service marketing have gone through a long process. At first, only meditation was the process of focusing on Joe's service in the branch. Later, some scholars formally put forward the concept of service marketing. Soon, many enterprises realized the importance of this concept and made enough articles to improve service marketing, so that service marketing could be fully integrated into the whole process of enterprise marketing.

Fan Wener:

Is the construction of industry marketing team imperfect? First of all, there are fewer industry marketers in China. At present, there are relatively few marketers in various industries in China, which leads to many problems in the marketing of the whole industry. A sufficient number of marketers can promote the rapid improvement of the overall level of the industry.

Fan Wensan:

Countermeasures to improve the marketing level of small and medium-sized enterprises: pursuing advanced marketing concepts. Market-oriented concept is a marketing concept oriented to the needs and desires of target consumers. Under the guidance of the market-oriented concept, enterprises should carry out marketing activities in this way: when enterprises decide to enter an industry and carefully carry out production and operation, they must correctly determine the target market in order to concentrate resources and effectively serve the target customers.