First, Peak is better in brand height, mainly specializing in professional basketball and sponsoring major international basketball events in NBA, but Anta is better in brand awareness and potential. Anta is developing rapidly now and has gradually surpassed Li Ning. Anta won the 20 12 Olympic Games and is a clothing sponsor of the Chinese Olympic Committee.

Second, Anta is cheap, suitable for the consumption level of most people in China, with novel design, more and more popular styles, more and more internationalization and good market positioning. On June 23rd, Anta reached a strategic cooperation agreement with the Chinese Olympic Committee, and became the partner of sportswear of the Chinese Olympic Committee from 2009 to 20 12 and the partner of the China sports delegation from 2009 to 20 12.

3. Peak takes basketball shoes as the core and extends to sports products such as running shoes, tennis shoes and football shoes. The quality of Peak products has been widely recognized by fans, and Peak has been approved as the first export inspection-free brand in China.

The scientific research strength of Anta;

As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly.

Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.