Freezing point jade ornaments 1. Establish an operation mode of introducing marketing and management by culture 1. The site selection (general counties and cities) is a circular projection centered on the most prosperous business district of a city; The shops on the first floor are away from Axis Store 1km, and there are three shops * * *. The distance between each shop is equal, and the whole shop is an equilateral triangle. As shown in the figure, the centralized supply system is adopted, from purchasing-axis store -ABC store. The purpose of centralized supply system is to make the enterprise distribute resources evenly as a whole, and the logistics distribution can be faster, so as to avoid the inventory backlog caused by self-purchase to the greatest extent. In fact, although there are certain risks in collaboration, centralized management is undoubtedly the best choice for cash flow and cost. For example, in 192 1- 1924, GM successfully survived the first world economic crisis through unified management of seven or eight scattered branches. Only by integrating resources can we put superior resources where enterprises need them most in the face of difficulties, because history has provided us with too many examples to learn from, and we only need to dig them out from the footprints of giants who persist in making progress. 2. Functional construction of the store After determining the address of the axis store, we should consider the functional construction of the store. Freezing point jade ornaments have strong popularity potential because of their low purchase price, novel style and monthly listing cycle. As the basic advantage of an ordinary shop, it is obviously enough, but how can ordinary strength accumulate into a century-old shop with a long history? In addition to determining the concept of "customer-centered", we must also have tangible performance in action, so I suggest setting up a rest area in the store. The purpose of setting up the rest area is to dilute the influence of the store as a trading platform in operation. From the customer's point of view, you can relax your body and enhance your psychological pleasure while shopping. Function of sales service lounge 1. The rest area provides 1 yuan hot and cold coffee and four-hour drinks. 1, whose main purpose is to divert customers during peak hours; Customers can get a coffee coupon with a face value of five yuan when they enter the door, and then pay for drinks in the rest area. Second, the profit is divided into a. Jewelry 9 yuan/piece; B. When the customer pays in the jewelry area with a five-yuan "coffee coupon" with a seal, the five-yuan "coffee coupon" can reach RMB 4 yuan; C, therefore, customers who buy 1 piece of 9 yuan ornaments at freezing point can enjoy "one dollar special coffee" or other ornaments by adding 1 yuan to the ornaments coupon. Therefore, when all kinds of ornaments are displayed in the shop window, different drinks should also be displayed, and the design of the window must conform to the "fashion" trend and the unique connotation of "culture". In addition to buying 9 yuan ornaments, you can enjoy the bundled sales mode of 1 yuan coffee or drinks, and the service should also be in place: 1. The five basic polite expressions of freezing point are: "Hello, good morning, good afternoon, good evening, please take care and welcome to come next time" .2. Four basic polite expressions in certain situations: "I'm sorry, please forgive me." 3. The "three-meter principle" means that when the customer is within 3 meters from you, you must greet the customer sincerely. " Hello! "In order to better define the freezing point of' three meters', you must achieve the standard' three meters', which is the distance when you turn around and see the ground at first sight! The clerk has the right to prevent anyone who smokes from entering the store, and must strive to maintain the "cultural leisure" and healthy shopping environment of female customers! The salary system should know that "employees are the most precious wealth of Freezing Point": in addition to improving employees' business ability, they should also reflect Freezing Point's care emotionally and in life. The salary of the shop assistant is fixed basic salary+performance salary+welfare 1, which is based on the local average salary of the same type of work in the first six months × 1. 15 2. A. If the goods in the area where the shop assistant is responsible are not out of stock after the end of the month, you can get a full reward of X yuan, otherwise it will be calculated as follows: —× (x× 20%). B, the attendance rate is calculated by 22 days ×8 hours per month; Man Qin without being late, leaving early or absent from work is X yuan, otherwise less than two times (including two times) =X×50%=25 yuan; For more than two times, the monthly attendance bonus is zero. C. It is suggested that the reward clerk can put forward improvement measures for all aspects of freezing point jade ornaments according to customers' opinions and actual conditions. Every Monday night (17: 00- 18: 00), all written suggestions submitted within one week will be voted by show of hands, and each suggestion with the top five scores will receive X yuan. 3. Welfare social security+medical insurance 4. The monthly turnover of Freezing Love Fund is ××% = X yuan, which is deposited into the bank current account. When the life and health of the clerk can't be helped by business or immediate family members, the manager will assign someone to take out the fund base for support at the first time. In principle, if the accident party is the clerk himself, you can agree to use 100% of the money from the Love Fund. If the immediate family members are the parties, the store manager will decide the amount of maintenance. The "1+X" plan is a standard store for establishing a business model, including: 1. Sales and service. Corporate culture. Performance system 4. The purpose of establishing a standard store for talent training is to lay a solid foundation for the rapid replication and promotion of the "marketing model" of frozen jade ornaments in the future. Therefore, personnel training will be gradually improved as an important strategy for sustainable development in the future. Preliminary construction: contact person-potential clerk-informal clerk-clerk-"chain store manager" contact person: refers to the person with high enthusiasm that the clerk comes into contact with in sales; Potential shop assistant: refers to the person who has deep feelings for jade ornaments and is elected; Informal clerk: refers to the potential clerk who has been elected and turned into an informal clerk after investigation and screening by the store manager; Informal shop assistants will attend enterprise training twice a week and enjoy the same preferential policies as regular shop assistants when buying frozen jade ornaments. As long as you can attend 80% of the training classes, you can get 200 yuan's salary paid by the regular clerk for the frozen jade ornaments on the day of grain delivery. Number of informal shop assistants = number of formal shop assistants × 1 When the formal shop assistants leave, the store manager will select an equal number of people from the "informal shop assistants" and turn them into "formal shop assistants". Note: Before becoming a regular employee, an informal shop assistant must receive at least two months of training or have a total class time of not less than 25 hours. The store manager has the right to fully recruit informal shop assistants, and regular shop assistants must have complete and clear evidence.