The rapid development of food packaging not only enriches people's lives, but also gradually changes people's lifestyles. At the same time, food packaging can best reflect the scientific level, living standard, design level and cultural background of each era. The more developed countries, the higher the packaging rate of goods, which is a mirror to measure a country's economic development level. After the reform and opening up, China's food packaging industry has developed rapidly and has become an important industry in the national economy. At the same time, it is also a high-tech and intelligent industrial field. With the development of the times, people have higher and higher requirements for the quality of food and packaging, more and more styles and stronger technology, which puts forward higher and newer requirements for our packaging designers, which is also an inevitable place for the development of the times.
First, the new concept of modern food packaging
Since the emergence of human society, food packaging has been accompanied by it. As early as the primitive society, all kinds of pottery, bags sewn with animal skins and baskets woven with rattan were the earliest embryonic forms of food packaging. Modern food packaging refers to the use of appropriate packaging materials, containers and packaging technology to package food, so that food can maintain its value and original state during transportation and storage. Food packaging is a systematic project with food as the core, which involves a series of problems such as food science, food packaging materials, packaging containers, packaging technology, standard rules, quality control and so on. It is a comprehensive applied science.
As a special commodity in our daily life, food's nutrition and hygiene are extremely important, but it is easy to deteriorate, so the main purpose of food packaging is to ensure the hygienic quality, quality and flavor of food as a commodity in the process of storage, transportation and circulation. Food packaging, as an accessory of products, has become an inseparable part of commodities and plays an important role in modern market strategy. At the same time, as the main means of market competition, it can increase the added value of goods, has become an important part of enterprise marketing strategy, and has played the role of silent salesman in supermarkets. The image of food packaging directly reflects the brand and corporate image, and plays a vital role in creating famous brands and establishing a good corporate image. In the market competition, it is a bridge between enterprises and consumers.
Second, the new lifestyle and modern consumption concept have greatly enriched modern food packaging.
Modern social life can not be separated from packaging, and the development of packaging has also profoundly changed and influenced modern social life. Modern food packaging design is influenced by modern new product development, modern consumption and marketing competition, modern communication culture and the spirit of the times. First of all, the variety, quality and taste of modern products are constantly developing, and many new products have appeared. Food is becoming more and more serialized, convenient, safe, leisure and beneficial to physical and mental health, and its form is getting lighter, shorter and smaller. In foreign countries, some large supermarkets have more than100000 kinds of goods. With the continuous development of products, new topics are put forward for packaging design, which urges people to continue research and development. Secondly, it is the change and maturity of consumption concept and the improvement of consumption ability that makes every consumer have an independent consumption consciousness, no longer blindly follow the consumer market, and have the ability to enjoy life independently. The concept of consumption is directly influenced by cultural thought and consumption education, and the development of the times has brought new demands to today's mass consumption life. People's cultural level and values have undergone new changes, especially the young and middle-aged people, as the main consumer groups in society, have diverse and changeable consumption needs in both material and spiritual aspects. From material to spiritual, cultural soft consumption is constantly improving and becoming a development trend. Now we have entered a new era of consumption. In addition to ordinary daily consumption, modern people pursue more tourism consumption, leisure consumption, health care consumption and gift consumption. People pay more attention to quality, taste and taste in food, and they can get a kind of spiritual enjoyment while eating. A large number of nutritious food, convenience food, quick-frozen and frozen food, health food, green food and various Chinese and western fast food are constantly emerging, which brings endless convenience and benefits to today's fast-paced urban youth and office workers. In addition, the introduction of a large number of foreign foods enriches the domestic market, and at the same time, it also puts forward a new topic for our packaging designers, that is, we should pay more attention to design, make the product structure more reasonable, and enable people to fully enjoy the comfort and convenience brought by high technology.