The Opinions of the Ministry of Education and the Central Committee of the Communist Youth League on Strengthening and Improving the Construction of Campus Culture in Colleges and Universities points out that campus culture in colleges and universities is an important part of advanced socialist culture. Strengthening the construction of campus culture is of great significance for promoting the reform and development of higher education, strengthening and improving the ideological and political education of college students and comprehensively improving their comprehensive quality. In fact, campus cultural activities in colleges and universities have the function of ideological and political education for college students. Together with teaching culture, they serve the needs of college students' training and play an important role in strengthening their ideological and political education, improving their quality, ensuring their healthy growth and achieving the goal of talent training.

Keywords campus cultural activities; Ideological and political education; College students' quality

2 1 century, the demand for talents is no longer a single emphasis on a certain ability, but more emphasis on the comprehensive ability and cultural quality of talents, and more emphasis on the ability of talents in innovation and contingency. In the process of talent training in colleges and universities, we should not only deepen the first class, but also strengthen the training of students in the second class, such as sports activities, social practice activities, literary activities and so on. , so that students can not only learn some knowledge outside books, but also enrich their spare time and improve their cultural quality, thus improving their comprehensive quality and employment competitiveness.

First, the meaning of campus cultural activities

Cultural activities on campus should start with culture. Campus culture refers to the sum total of various cultural forms with campus characteristics created and practiced by campus subjects (including teachers, students, school administrators and service providers) in a certain period of development and evolution. Campus cultural activities are the general names of college students' scientific and technological innovation activities, academic discussions, literary and artistic activities, social practice activities and extracurricular sports activities. They are an important part of university campus culture, the most active and active part of university campus culture, an effective carrier to promote the growth of college students, and one of the effective ways to build university campus culture and enhance the quality of university culture.

Second, campus cultural activities and the quality of college students

Judging from the theory of quality education in the current society, the qualities that college students in the 2 1 century should possess are: ideological and political quality, moral quality, cultural quality, physical and mental quality and so on. Campus cultural activities can not only promote the all-round development of college students' morality, intelligence and physique, but also tap their own potential, constantly improve their ability to adapt to society, and cultivate their innovative and creative ability and practical operation ability. Campus cultural activities not only deepen quality education, but also cultivate the comprehensive quality of college students, improve their aesthetic level and promote the development of social spiritual civilization construction.

Third, the role of campus cultural activities in improving the quality of college students

The development of campus cultural activities, like the ideological and political education of college students, is an important part of college students' education management. Rich campus cultural activities provide a good space and atmosphere for the improvement of college students' quality, and the comprehensive quality of college students can also reflect the excellent campus culture of the school, which are closely related. On the one hand, the purpose of quality education is to cultivate college students to establish a correct world outlook, outlook on life and values, which plays a directional and primary role in improving their comprehensive quality. In all kinds of campus cultural activities, college students can't help being influenced, edified and inspired by them, and gradually improve and perfect themselves by participating in activities, experiencing activities and summing up activities, so as to improve their comprehensive quality. On the other hand, the educational guidance of campus cultural activities is also one of the problems that must be considered in the process of university construction and development. At present, there are many ways to realize quality education, and good campus cultural activities are one of the effective ways to get twice the result with half the effort. Campus cultural activities have played an important role in achieving the goal of ideological and political education for college students and improving the effect of comprehensive quality education for college students.

First, campus cultural activities based on different professional characteristics can enhance college students' interest in learning professional knowledge, thus enhancing their acceptance, absorption and understanding of professional knowledge and improving their overall quality. Under the influence of campus cultural activities, college students can deepen their feelings about professional knowledge and apply it to practice, society and service, thus broadening their horizons, enriching their knowledge and improving their professional ability. Colorful campus cultural activities can enrich college students' professional knowledge, cultivate their professional skills, make them have a clearer understanding of their professional development direction, promote their future learning and practical ability, strengthen their knowledge and improve their thinking ability, stimulate their interest in professional learning, enhance their awareness of independent learning, and gradually form the habit of being willing to learn, diligent in thinking and pioneering and innovating.

Second, colorful campus cultural activities are conducive to enhancing college students' social adaptability. College students' learning at the university stage is to learn to adapt to society independently and acquire social adaptability. Our ultimate educational goal is the harmonious development of knowledge and ability, so we can't ignore the cultivation and improvement of college students' social adaptability. The development of campus cultural activities in colleges and universities is to cultivate college students' ability and quality to adapt to society on the basis of their professional ability and quality, to combine their knowledge with social needs, to learn various social norms, skills and lifestyles, to make their own quality develop in an all-round and coordinated way, and to achieve balance and coordination with the requirements of social external environment. The development of campus cultural activities focuses on cultivating college students' abilities and qualities in all aspects, cultivating their sense of participation, extending the level of college students' social activities, comprehensively improving their qualities in all aspects, and laying a foundation for adapting to society as soon as possible in the future.

Third, colorful campus cultural activities are conducive to improving the quality of college students, especially their physical and mental quality. Because campus cultural activities can help college students form excellent personality and positive mental state through various forms. As the current younger generation of college students, they are full of curiosity, initiative, strong awareness of participating in activities and wide cultural needs, showing their pursuit and preference for different levels of culture. The colorful campus cultural life enriches the spiritual and cultural life of college students with its unique participation and entertainment. In addition to studying, it can also let them give full play to their own specialties, express their desire to express themselves, and create good spiritual needs on this basis, which fundamentally eliminates the possible psychological and emotional self-interference and mutual friction among college students, and also coordinates the interpersonal relationship between classmates. After class, college students can participate in their favorite campus cultural activities and combine work and rest, thus effectively maintaining physical and mental health and improving learning efficiency. In addition, by organizing and participating in various campus cultural activities, college students will learn to make plans, make a good summary, pay attention to coordinating various relationships, and their psychological quality will be continuously improved. In the communication with other students, I learned how to communicate with others and improved the positive factors of personal psychological state.

Fourthly, campus cultural activities can help college students to form good aesthetic taste and aesthetics. Good aesthetics is an aspect of college students' quality, and it is also one of the important contents of quality education for college students. Campus cultural activities not only help college students to form good psychological quality, but also help them to improve their own cultural literacy. Beautiful campus cultural activities can edify and infect college students' art and aesthetics. On campus, high-quality, high-grade and high-quality campus cultural activities can bring artistic beauty to college students and help them establish a good aesthetic view. At the same time, the pleasure brought by noble aesthetic taste can make college students feel comfortable and physically coordinated, and can also effectively eliminate the interference of various harmful health factors, thus enhancing their physique and physical fitness and improving their physical and mental health.

In a word, campus cultural activities play an important role in cultivating college students' quality. Of course, good campus cultural activities can improve the comprehensive quality of college students through their active participation. Only when they really feel that they can improve their quality by participating in various campus cultural activities, they will naturally actively participate in the atmosphere of campus cultural activities. Finally, as educators, we should establish the idea of serving students, create a good campus cultural atmosphere and environment, and carry out campus cultural activities vividly. Only in this way can we give full play to the role of campus cultural activities in college students' quality education, and college students can get exercise from campus cultural activities, fully spend their college life and serve the society better in the future.

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