1, Yajie Hardware:
Enterprise Honor: China well-known trademark (the only one in the industry), Guangdong famous brand products, Guangdong famous trademarks, China top ten hardware quality brands, national customer satisfaction products, Guangdong enterprises with intellectual property advantages, etc.
General Manager: Mr. Cao Tianhan (according to the data, the chairman of Yajie Hardware is Cao Zhanbin of Aluminum Industry, and Cao is the 339th richest man in Fobbs).
Brand and Market: Yajie Hardware was founded in 1990. When the factory started, it started with die-casting business. 1994 started brand management with the trademark "Yajie". Before 2006, 70% sales of Yajie Hardware came from export business. After that, it began to exert its strength in the domestic market and quickly established sales channels. According to its information in official website, Yajie Hardware has established nearly 65,438+0,000 specialty stores in China, and domestic sales have accounted for 60% of its total sales. Yajie Hardware is also the first hardware enterprise to continuously advertise on CCTV, and its brand awareness ranks first in the industry according to Baidu. 20 10 is the 20th anniversary of Yajie Hardware, and its first "Yajie Hardware Festival" has been launched.
Products and technology: Yajie Hardware has been committed to product development and manufacturing before making efforts in the domestic market. Even Huitailong, one of the four major domestic decorative hardware brands, is its OEM customer. This development idea of quietly engaging in R&D and manufacturing industry has also created a solid development foundation for Yajie Hardware. According to the data, Yajie Hardware has the largest production base and professional R&D team in the industry. At present, there are more than 150 valid product patents, including 8 invention patents. In 2006, Yajie Hardware began to enter the field of fingerprint locks with its strength in traditional locks, and now it is one of the top ten fingerprint lock brands in China. Yajie Hardware's products are also the most plagiarized products in the industry. By the end of 2009, Yajie Hardware had sued nearly 70 shanzhai hardware factories in Wenzhou and Zhongshan for infringement.
Sales volume in recent three years: According to statistics from Guangdong Provincial Bureau of Statistics, Provincial State Taxation Bureau, Provincial Local Taxation Bureau and Guangzhou Customs, the total sales volume of Yajie Hardware in 2007 was 604 million, with an annual output of more than 6.5438+million mortise locks.
Publications and portals: Yajie Hardware Newspaper is published irregularly. Its portal website has changed greatly recently, and its content is richer, highlighting its strong strength and brand foundation of "focusing on hardware for 20 years", and the company's own information is updated faster.
2. Noble lock industry:
Enterprise honor: selected as an engineering construction product, outstanding enterprise in daily hardware industry for 30 years of reform and opening up, etc.
General Manager: Mr. Chen Li.
Brand and Market: Founded in 1998, it has invested heavily in the domestic market and made rapid progress in the past two years. Its marketing strategy is "blitzkrieg", with fast storefront construction, many sales staff and offices all over the country. At the same time, with the marketing method of "countryside surrounding cities", the secondary market should be occupied first. In Jiangsu, it is mainly active in the county-level market, that is, the market with medium consumption power. If the economic conditions are good, the provincial capitals will directly enter the secondary market and then besiege the primary market. In the provinces with general economic conditions, enter the primary market first. Its price positioning is mainly cost-oriented, winning by price. Mingmen lock industry is a rapidly growing brand.
Products and technology: Mingmen lock industry started with locks, and the main product is locks. At present, most hardware has been equipped, including bathroom, door hardware and small handle. In recent years, it followed closely, and began to focus on cloakroom, faucet shower and other products. There is a R&D and design team composed of 100 engineering and technical backbone personnel, and there are 107 national patents with independent intellectual property rights. Pay great attention to the research and development of new products and technologies. Also began to try fingerprint lock products.
Sales volume in recent three years: unknown.
Publications and portals: well-known newspapers are published, and the home page is simple and generous, but the information of enterprises is less.
3. Huitailong Hardware Bathroom:
Brand honor: Guangdong famous trademark, the top ten most influential building materials brands in South China (issued by Yangcheng Evening News).
General Manager: Mr. Chen Hongtian.
Brand and Market: Huitailong was founded in 1996, and its history is 14. It is a relatively powerful hardware brand in China, with high-end brand positioning, focusing on brand promotion and appearance packaging, investing a lot of advertisements in various places and forming a strong network resource in the domestic market; In the form of stores, the existing stores are divided into: specialty stores, stores in stores, counters, special events and so on. A relatively standardized system has been formed in sales network management; We have done a good job in the engineering channels in developed coastal markets.
Products and technology: The starting products are guide rails and hinges. The main products include furniture hardware, decorative hardware, door control hardware, door locks, door handles, sliding door accessories and many other series. Its products are priced higher, but the discount is lower. The technical problems encountered in the sales process are explained by professional engineers.
Sales volume in recent three years: unknown.
Publications and portals: the web portal of Easyhome (the information of the enterprise itself is relatively slow to update, and the content of the website is relatively professional, but a special e-commerce department was established in May 2065438+00, with a special team to operate and promote the network), the magazine of Easyhome (the printed content is rough, which is inconsistent with its high-end brand image), and Huitailong newspaper (too much emphasis on the culture of employees within the enterprise).
4. Dinggu Hardware:
Enterprise honors: Guangdong high-tech enterprise, national patent technology 4 1, China famous brand enterprise, national quality inspection qualified products, China high-quality environmental protection building materials, China excellent lock making, etc.
General Manager: Mr. Deshawn Loy.
Brand and market: formally established in February 2002. It turned out to be an agent in Dinggu, Taiwan Province Province. After the channel was established, the agent registered the trademark of Dinggu, and then set up his own factory. From the initial agent, it has become a brand, producer and operator. Because of his keen market awareness, he has continuously developed a series of products that meet the needs of consumers, which has been a great success and has become a shining star in the industry in a short time. Recently, however, Dinggu has shifted its strategic center to sliding doors, ecological doors and cabinet products. Hardware products are bound to be affected in its entire business sector, either driven by new business or squeezed out by new business.
Products and technology: Among hardware products, change gears and rails are better, while other products are mostly OEM. Its propaganda rarely mentions the strength of technology research and development, and its portal website displays more content such as quality control, production equipment and technology.
As far as the update of its new hardware products is concerned, it has invested more research and development energy in the new business segment.
Sales volume in recent three years: unknown.
Publications and portals: The homepage and content of the enterprise portal are messy, with too much content and less internal information update, and the overall image of the website does not match its terminal image in the market. Internal publications are also published.