Keywords: e-commerce, modern logistics, inevitable countermeasures
Possibility of coordinated development of e-commerce and modern logistics
* * * Based on the same requirements of the information business platform. Under the e-commerce mode, the operation of modern logistics is centered on information, which not only determines the movement direction of modern logistics, but also determines the operation mode of modern logistics. In the actual operation process, modern logistics can be effectively controlled through information transmission on the network.
The diversity and dispersion of e-commerce demand have expanded the business scope of modern logistics. E-commerce requires modern logistics to provide more perfect and thoughtful services, and assist e-commerce companies to complete after-sales and more value-added services, so that the development of modern logistics has both internal motivation and external demand, which can be promoted and developed together.
E-commerce provides operating space for modern logistics function integration and service serialization, and improves operating efficiency. Under the mode of e-commerce, modern logistics enterprises can make full use of the great advantages of the Internet, establish information systems and network platforms, carry out commodity logistics tracking, customer response mode, information processing and distribution systems, and provide more perfect distribution and after-sales service. Modern logistics enterprises should realize that e-commerce and modern logistics are cooperative games, and early online and offline cooperation can create a win-win model.
Inevitability of coordinated development of e-commerce and modern logistics
Modern logistics is the guarantee of e-commerce, an important part of e-commerce operation, and the fundamental guarantee for the ultimate realization of information flow, business flow and capital flow. The whole operation process of e-commerce is the flow process of information flow, business flow, capital flow and logistics, and its advantages are embodied in the full enjoyment of information resources and the high efficiency of operation mode. After all, commercial transactions through the Internet are a "virtual" economic process, and the final allocation of resources needs to be realized through the transfer of commodity entities, otherwise the information flow, business flow and capital flow cannot be truly realized. Only through modern logistics distribution, goods or services can be truly transferred to consumers, and commercial activities can end. Logistics actually appears as a follower and server of business flow, and the efficiency of logistics distribution has become an important indicator for customers to evaluate the satisfaction of e-commerce.
Modern logistics is the ultimate guarantee for e-commerce to realize the concept of "customer-centered" and an effective way to enhance the competitiveness of enterprises. The emergence of e-commerce has facilitated the ultimate consumers to the greatest extent. Without modern logistics technology, e-commerce will bring zero shopping convenience to consumers, and consumers will inevitably turn to shopping methods that they think are more effective. The function of modern logistics should be to deliver the exact quantity of products to customers at the exact time and at the lowest cost, which directly affects the competitiveness of enterprises engaged in e-commerce.
E-commerce is the product of the development of modern logistics and information technology. E-commerce is finally put forward to solve the complicated problems of information flow and capital flow, delay the process of modern logistics and further improve the speed of modern logistics.
The development of modern logistics is the profit source of e-commerce. The information flow based on modern electronic network has greatly accelerated the transmission speed of modern logistics information, won the most precious time for customers, and made the freight mode scientific and optimized. Modern logistics based on fast-paced business processes and advanced information can effectively reduce liquidity pressure, accelerate capital turnover and give full play to the value-added role of funds. It is regarded as another economic profit growth point after enterprises save raw materials, reduce material consumption and improve labor productivity, and it is also the profit source of e-commerce.
Problems existing in the coordinated development of e-commerce and modern logistics
The concept and service mode are backward. E-commerce in China is still in the primary stage of development, and its function is mainly limited to information exchange. The interdependence and mutual promotion between e-commerce and modern logistics have not been universally recognized. Modern logistics is out of touch with e-commerce, emphasizing e-commerce over logistics, which leads to low distribution efficiency, frequent delays in distribution and mistakes, and can not meet modern needs.
People in society demand fast, accurate and timely modern logistics services.
The systems, policies and regulations related to the development of e-commerce and modern logistics are not perfect. The reform of financing system, property right transfer system and tax system, which are closely related to enterprise development, is far from meeting the needs of enterprise development. Modern logistics enterprises are often troubled by local protectionism when they carry out logistics business across regions. When an economic dispute occurs, it is difficult to confirm the economic responsibility between the parties in the relevant financial regulations and industry standards. The infrastructure is backward and the degree of electronization and informatization is low. E-commerce needs a relatively balanced operating environment, requiring enterprises to have enough back-office support systems to respond to each other's instant service requests. At present, the market can't reach the proper scale of economic network, and the network foundation is weak: the network speed is slow, the export bandwidth is insufficient, the tariff is too high, and the modern logistics distribution infrastructure and distribution management means are even more backward. Road construction, planning and management of distribution center, modern configuration of storage facilities, upgrading of distribution vehicles, and optimization of logistics management mode and operation mode are all problems. Talent is scarce. The development practice of e-commerce and modern logistics abroad shows that whether employees have high knowledge and operation experience of e-commerce and modern logistics directly affects the survival and development of enterprises. After years of development, foreign logistics has formed a certain scale of logistics education system, and many colleges and universities have opened logistics-related courses, which have trained and transported a large number of practical talents for the logistics industry. In contrast, China's education in this field is still quite backward, and there is a serious shortage of talents, which cannot provide enough intellectual support for the coordinated development of e-commerce and modern logistics.
Countermeasures for coordinated development of e-commerce and modern logistics in China
We must improve the whole society's understanding of e-commerce and modern logistics. E-commerce is a revolution in the commercial field, while modern logistics is a revolution in the logistics field. Countries and enterprises * * * jointly participate in the construction of electronic information environment. At the same time, enterprises should carry out business activities through information networks, provide fast services to customers, attract more manufacturing enterprises and commercial enterprises to surf the Internet, improve the competitiveness and profitability of enterprises, and thus promote the development of e-commerce and modern logistics.
Choose a modern logistics development model that adapts to the development of e-commerce and realize the industrialization and socialization of modern logistics distribution system. Under the current conditions in China, e-commerce enterprises should not adopt the logistics mode of self-built logistics centers, but should sign long-term and stable cooperative relations with third-party logistics companies, establish a * * * distribution mode, reduce unfair competition among logistics enterprises, improve the overall ability of suppliers to obtain price concessions, realize complementary advantages, and promote enterprises to move towards the road of joint economies of scale.
Integrate business processes and provide high-quality diversified and personalized services. The characteristics of e-commerce are personalization and diversification. Enterprises fully meet the needs of customers in different regions, at different times and with different consumption needs in the production, operation and circulation of commodities. Objectively, they also require modern logistics services with multiple varieties, small batch and high frequency. Through electronic and integrated modern logistics management, all links in the supply chain are closely linked, and customers can quickly respond to personalized needs. For example, customers can use computers or mobile phones to decide when goods will arrive at their destinations.
Establishing an information platform with informatization as the core is extremely beneficial to the coordinated development of e-commerce and modern logistics. Building an information platform is a redesign of enterprise business processes by using the Internet. E-commerce is a highly symmetrical, integrated and interactive information flow, business flow, capital flow and logistics. Information flow runs through commercial activities and guides the development of commercial activities. Modern logistics is the continuation of business flow and actual material circulation in business activities, and it also needs the guidance and integration of information flow. Modern logistics is developing towards informationization, automation, networking, intelligence and flexibility. Only with a good information processing and transmission system can we get the sales feedback information and delivery tracking information quickly and accurately, thus greatly improving the service level of modern logistics enterprises, improving the efficiency of e-commerce, winning the trust of customers and continuously reducing costs.
Make feasible plans for the development of e-commerce and modern logistics. According to consumers' income, demand preference and geographical distribution-
Different, reasonably locate the sales area and adopt different logistics service policies for different sales areas; Carefully screen the sales varieties, determine the most suitable products for sale, limit the varieties to a certain range, and reduce the excessive expenses in circulation; Then there is the distribution plan carefully planned by professionals.
Attach great importance to the training of logistics professionals and organically combine foreign advanced logistics experience with localized talents. To strengthen the cultivation of e-commerce and modern logistics talents, it is necessary to cultivate specialized talents engaged in theoretical research and practical operation of modern logistics. Specialized talents who know both the theory and practice of e-commerce, network economic people who know both IT technology and e-commerce, and compound talents with innovative ideas who know both e-commerce and modern logistics. Market competition is talent competition, so we should pay attention to the cultivation and education of talents and deepen the research on the coordinated development of e-commerce and modern logistics.