So, how do we grasp the second stage of e-commerce? Where is the profit model of B2C? So today's focus is on the profit model of B2C stage. Ambition thinks that the final two profit models of B2C are: 1. Have an independent B2C e-commerce website to sell products and achieve profitability; 2.B2C website mall commission mode.
1. has a B2C website that sells products directly.
Now the first stage of C2C e-commerce has basically come to an end, and many large personal crown stores are looking for a way out. Why? Because we continue to operate C2C without changing the model, the result can only be smaller and smaller. For example, the famous wheat bag, lemon green tea and so on. Everyone has their own independent e-commerce website. Why do personal crown stores have to take B2C mode? There are several reasons:
1. Opening a shop in Taobao is, after all, limited to Taobao, such as taxation and national policies. These are always affecting Taobao stores, and the constraints on their own development will only grow. Therefore, when your store reaches a certain scale, you must start the B2C website, and the B2C e-commerce website can also be said to be the inevitable product of the development of e-commerce to a certain scale;
2. Taobao is only a small market in e-commerce, so where is the biggest market in e-commerce? The answer is, the entire Internet in China. Many people's thinking is limited to the traditional mode, thinking that e-commerce is to open a shop on Taobao, and Taobao is e-commerce. This idea is wrong! Taobao, Baidu, Tencent and so on. These platforms are only a small part of e-commerce. The real e-commerce is the whole Internet, even the whole world. Bill Gates, the richest man in the world, once said: "In the 2 1 century, there will be either e-commerce or no commerce." Therefore, the market of e-commerce is infinite. Are you still limited to Taobao as an e-commerce? Then you are out! Therefore, the second stage of e-commerce must have its own independent e-commerce website.
2.B2C website mall commission mode
This model should focus on. Before talking about this model, I want to ask you, what does Suning Appliance sell? Many people's first reaction must be, of course, selling electrical appliances! "Buy electrical appliances and go to Suning." Everyone on earth knows that. But has anyone ever wondered if Suning sells its own products? The answer is, no. So why is Suning so famous? So many people like to go to Suning to buy electrical appliances? This is the brand effect. Brand effect is not much to say here. To put it simply: as long as your brand is famous, someone will definitely buy it. The point is back. What is the connection between Suning Appliance and e-commerce? , shopping malls, shoe cities, and even Honghaier Mall. Are these shopping malls selling their own products? The answer is no, these shopping malls are selling other people's products. You can have a look if you don't believe me. JD.COM Mall sells other people's computers, mobile phones, digital products, homes and so on. Letao sells shoes, but sells other people's shoes; Does Joyo sell books by himself? No, selling other people's books; Honghaier Mall sells other people's daily necessities.
So we analyze these online shopping malls and come to a conclusion: I am not selling products, but brands. To put it bluntly, the model of Suning Appliance is actually exactly the same as that of the above-mentioned mall, except that one is the real version and the other is the online version. They all sell other people's things under their own brands. So, how do JD.COM.com and Joyo.com make profits? The answer is actually extremely simple. Take someone else's product and move it to your own website to help it sell, and then take the difference in the middle, the so-called commission. So, has this B2C mall commission model started? I believe you will understand after reading these data. Take JD.COM as an example. Take com as an example. In March 2009, JD.COM Mall's monthly sales exceeded 200 million yuan, becoming the first and only B2C e-commerce company in China with monthly sales exceeding 200 million yuan. ; In June 2009, the monthly sales of JD.COM Mall exceeded 300 million yuan, which was the same as the annual sales in 2007. At the same time, the daily order processing capacity exceeded 20,000 orders; In June 2009, the sales of JD.COM Mall in the second quarter of 2009 reached 840 million yuan, accounting for 28.8% of the B2C e-commerce market in China. Among them, the sales in June exceeded 370 million yuan, and the sales in June 18 exceeded 30 million yuan, and so on ... Only six words can describe this model: the future is immeasurable.
The biggest advantage of B2C website mall commission mode;
1. Have an independent website brand, attract investors with brand effect, and achieve a win-win situation in the form of sharing;
2. Sell brands but not products. To do e-commerce, you don't have to have your own products. Without goods and products, you can still do e-commerce as long as you have your own e-commerce website.
If your personal store has reached a certain scale, you can try to establish your own B2C e-commerce website. If you are still a small personal webmaster or you really want to be an e-commerce company but haven't found the source of the product, maybe the B2C mall commission model is an opportunity for you.