Analysis Report on Shooting Errors in Film and Television Advertising Production-Season 6: 20 10-06-0 1

Myth 24 of film and television advertising production: Pay more attention to creativity than sales. There is no denying that advertising is the product of the environment. It is an indisputable fact that our current environment is that the acceptance of advertisements by the vast majority of consumers in China is still in the era of hawking. Simply put, hawking advertisements are more acceptable than hidden advertisements.

Analysis Report on Shooting Errors in Film and Television Advertising Production-Season 5: 20 10-06-0 1

Misunderstanding of film and television advertising production 19: the advertisement is not tested. Mature enterprises are used to this way. When a new commercial film comes out or a large-scale promotion activity is held, it will be tested in one or three cities to judge its effect. This has many advantages, because once the problem is found, it will be adjusted immediately, and the loss is limited. If you don't take the test,

Analysis Report on Shooting Errors in Film and Television Advertising Production-Season 4: 20 10-06-0 1

Misunderstanding 16: blindly believe in international 4A advertising company. International Advertising interviewed Mr. Liu, a famous advertising scholar. Although Mr. Liu is a veteran of the company, he objectively analyzed and introduced the inside story of some international advertising companies: when companies go out to talk about customers, they are usually from Hong Kong and Taiwan.

Analysis Report on Shooting Errors in Film and Television Advertising Production-Season 3: 20 10-06-0 1

The misunderstanding of film and television advertising production 10: paying more attention to the terminal than advertising. When the terminal is completed, the sales volume will go up, and there is no need to advertise. I don't object to the construction of terminals, but I object to the attitude of belittling advertisements because of terminals. Because these two forces work together in the market and are irreplaceable. In fact, there are enough examples to prove that, apart from wide.

Analysis Report on Shooting Errors in Film and Television Advertising Production-Season 2: 20 10-06-0 1

Myth 6 of film and television advertising production: big ideas cannot be adhered to. Good ideas that can be extended are big ideas, but small ideas that cannot be extended. Although the two are very different, there is a world of difference. Over the past 50 years, Marlboro has always been a cowboy, and Absolute Vodka insists on expressing its bottle shape year after year. We have many.

Analysis Report on Shooting Errors in Film and Television Advertising Production-Season 1: 20 10-06-0 1