With the prosperity of economy and the progress of society, consumers' spending power has improved, their demand has been continuously upgraded, the market environment has become more complicated and the degree of competition has intensified. In addition, the birth and development of digital technologies such as AR and VR have promoted the arrival of experience economy. Experiential marketing is a derivative of experiential economy, which redefines and designs the way of thinking of marketing from five aspects: consumers' senses, emotions, thinking, action and relevance. Experience marketing really regards experience as a commodity with "value" and sells it to customers. Many enterprises bring consumers a good shopping experience by designing offline stores, which brings huge development space for enterprises. However, the arrival of the epidemic has hindered consumers' travel, and consumption activities have gradually turned online, which has seriously hit the experience industry. Therefore, enterprises have to overcome all difficulties and combine online and offline to promote the upgrading and development of experiential marketing. This paper will analyze the development trend of experiential marketing in the popular era. Experiential marketing is essentially a marketing activity based on consumers' spiritual enjoyment and spiritual experience. It takes satisfying consumers' spiritual experience as its starting point and destination, and through a series of practical activities such as marketing research, planning, dissemination and execution, it creates consumer experience with the power of education, aesthetics, morality and culture while consumers are physically and mentally happy, thus achieving the marketing goal of consumers' brand loyalty. Research shows that, compared with material consumption, experiential consumption can effectively promote individual happiness, including not only hedonic happiness, but also meaningful happiness. With the rapid development of the Internet and the changes of the times, the main force of consumers has become "post-95 s", and most of them no longer pursue "needs" but "want"; No longer pursue material satisfaction, but spiritual satisfaction, so these consumers pay more attention to consumption experience. With the development of science and technology and the continuous updating of marketing thinking and means, experiential marketing has gradually evolved into familiar experiential activities, product launches, experience stores, pop-up shop and so on. Because most of "experiential marketing" is still implemented and presented offline, it is troubled by the limited number of participants and implementation conditions, the difficult calculation of investment return and the inestimable contribution to product sales, which makes the momentum of "experiential marketing" once suppressed by online advertisements and reduced to a "supporting role" in the marketing plan. The arrival of the epidemic has made experience marketing worse, pushing more offline activities online, and the experience that consumers personally feel is limited by the screens of electronic products such as mobile phones and computers, thus transforming experience marketing into a new business model. Technology upgrading and integration Experience The emergence and development of new technologies and applications such as AR, VR, AI, big data and cloud technology have injected impetus into the experience industry. Enterprises have integrated and upgraded the application and experience of these innovative technologies, further enhancing consumers' experience and immersion. At present, experiential marketing is mainly stimulated by vision and hearing. Obviously, this has almost reached the bottleneck period of enterprises, and the influence of vision and hearing is not enough, and consumers are not satisfied. Only by touching, smelling and tasting goods can we meet the further needs of consumers. With the rapid development of short video industry, the form of eating and broadcasting is loved by the public. The anchors usually put a lot of delicious food in front of the camera, see attractive food and hear the anchor enjoying the delicious food, which aroused consumers' strong desire to consume the products in the video, and bluntly said, "If only there were a mobile phone that can smell", this unique experience aroused consumers' interest. Therefore, enterprises are committed to the development of smell, touch and taste, which greatly enriches the five senses of experience, which is the key to the layout of the next generation of experience. The core of the rich comprehensive experience experience industry is the content itself. It is necessary to constantly innovate content and create new market demand, which is based on in-depth insight into the target market and deep understanding of the core of its own products. With the continuous progress of digital technology, it provides more innovation space for creators. The planner brings them a high-quality and meaningful experience in a unique way that can touch and touch the target group most, and opens a long-term interactive relationship with them. On the basis of appreciation and artistic expression, entertainment exploration will be superimposed, and there will be more diverse and richer experiences in the future. Process tracking and experiential marketing have developed from a short one-time experience to a full-time tracking consumption journey, from the place or platform where the consumer experience occurs to the identification of brands and products, and backward to the whole process of purchase, use, service and repurchase, creating a long-term experiential marketing ecosystem for each experiential marketing, bringing together more and more similar consumers with the same needs, so that they can have a better understanding of experiential activities and marketing. The era of experience economy has arrived, and the continuous updating of scientific and technological means, communication platforms and marketing methods has promoted the development of high-quality and humanized experience marketing. Enterprises use experience marketing as a tool to further narrow the distance between products and consumers, brands and consumers, so that customers can participate in and relive the experience process and enhance their happiness. In the future, experiential marketing will surely become a position and field that consumers love and enterprises compete fiercely. Reference: [1] Shui Gu. Where is the future of experiential marketing? Big v said. Successful marketing, 202 1-03- 10. [2] Experience is king! Experiential marketing is a new trend in the future! E-sports new marketing, 202 1-08- 18.