[Novice] As the leading force of the new industrial revolution, the Internet has been integrated into all fields of social life, and product circulation is no exception. E-commerce has become one of the most active concepts in the economic field today. The appearance of BtoC mode can be said to be the beginning of e-commerce, which broke the era of "content is king" in the past and made the Internet show the powerful force of integrating economic factors. With the rapid development of e-commerce in developed countries, trading through the Internet has become a trend, and the wave of e-commerce is unstoppable. This will be the only way for enterprises to manage efficiently internally and improve their competitiveness externally. However, in China, because the network construction is in the initial stage, the network application is not popular enough, the financial electronic scheme is not ideal, and the implementation of e-commerce still needs time. Personally, I think e-commerce will encounter the following problems in the development process. If these problems are not solved well, e-commerce will take off and its wings will be heavy.

1, the network itself has limitations.

A consumer ordered a new type of women's backpack online. Although the quality is good, the style is not as good as that on the Internet. Many consumers report that the goods they actually get are not the goods they fancy online. What's going on here? In fact, in the process of reducing a three-dimensional object into a flat picture, some basic information of the commodity itself will be lost; Only part of the information of manually selected commodities is input into the computer, so people can't get all the information of commodities from the Internet, especially the most vivid and intuitive impression of commodities. It can be seen that, in a sense, it is not the merchants who intentionally deceive consumers, but the limitations of the network itself will naturally and unnaturally mislead consumers, which may make consumers no longer trust their eyes easily and doubt the reliability of e-commerce.

2. The search function is not perfect.

When shopping online, a big problem users face is how to find what they want in many websites and buy it at the lowest price. The search engine looks very simple: a user enters a query keyword, and the search engine searches the database according to the keyword and returns the most suitable web page link. However, according to the recent research results of NEC Research Institute and Inktomi Company, there are at least 654.38 billion pages on the Internet that need to be indexed. Existing search engines can only index 500 million web pages. Still half can't be indexed. This is mainly not because of technical reasons, but because online merchants want to protect the privacy of commodity prices. Therefore, when users go shopping, they have to search from one website to another until they find products with satisfactory prices.

3. Users' consumption concept can't keep up.

A big difference between e-commerce and traditional business methods is that the two sides of the transaction do not meet, and the transaction is virtual, which requires a better credit environment for the whole society and the concept of credit consumption is deeply rooted in people's hearts. The development momentum of e-commerce in western countries is relatively good. An important reason is that the western market order is relatively good, the credit system is relatively sound, and the concept of credit consumption has been generally accepted. But in China, on the one hand, people's awareness of credit consumption is very weak, and the use of credit cards is far from universal; On the other hand, people are afraid to buy fake and shoddy products when they go to the mall, let alone on the Internet where they don't know how far away they are. Because the use of the Internet has not been fully popularized, people's ignorance of the Internet is also an important reason that affects online consumption. At present, most netizens mainly use the Internet to learn information and chat. For many people, the Internet is even just a concept. In this case, the decline of e-commerce can be expected.

4. The security of the transaction cannot be guaranteed.

The security of e-commerce is still the main factor affecting the development of e-commerce. Due to the rapid popularization of the Internet, e-commerce has aroused widespread concern and is recognized as the most potential new growth point of IT industry in the future. However, how to ensure the security of data transmission has become one of the most important factors in the popularization of e-commerce when conducting transactions on the open network. The survey company conducted an online survey on the application prospect of e-commerce. When asked why they don't want to shop online, most people's problems are fear of being attacked by hackers and losing credit card information. Therefore, some people or enterprises are unwilling to use e-commerce for fear of security, and security has become the biggest obstacle to the development of e-commerce. At present, the security problems of e-commerce are mainly reflected in the following aspects.

A safe and reliable communication network;

B, effectively protect the information system connected to the network;

C. Effectively prevent data from being stolen or embezzled;

D, cultivate e-commerce talents and let them know how to protect the security of their information systems and materials.

In order to ensure the safety of business, a series of important conditions must be met, in other words, it should be not only safe, but also easy to manage and use. The first condition is that all participants in e-commerce (including users and service providers) confirm their identities. Only after the user's identity is verified correctly can the user's data access be solved and managed accordingly. Considering the dispersion of today's business and the risk of using the Internet, the security and integrity of online data must be guaranteed as in a database. In addition, we must ensure the long-term integrity of e-commerce records and transactions and prevent fraud, so as to provide the necessary credibility for extensive e-commerce. Finally, we must stay away from all kinds of threats from the Internet to ensure the integrity of the computer system itself. Under these security features, users can trust his system to complete important business applications.

5. The management of e-commerce is not standardized.

The diversity of e-commerce has brought brand-new business rules and methods to the world, which requires the standardization of management. The concept of management should cover many aspects such as business management, technology management and service management, so it is impossible to achieve satisfactory standardization in these aspects at the same time. In addition, it is also important for the e-commerce platform to be consistent in front and back. The Web platform at the front desk directly faces consumers and is the facade of e-commerce. The internal management system in the background is a necessary condition to complete e-commerce, which is related to whether the business undertaken by the front desk can be realized well in the end. A perfect back-office system can better reflect the comprehensive strength of an e-commerce company, because it will ultimately decide what kind of services to provide users, whether the management of e-commerce is effective, and whether the e-commerce company can finally achieve profitability.

6. Tax issues

Taxation (including customs duties and taxes) is an important financial source of a country. Because e-commerce transactions are carried out in the environment of international information network without fixed places, it is difficult for the state to control and levy taxes on e-commerce. Therefore, when formulating policies and regulations related to e-commerce, it is necessary to re-examine the traditional tax policies and means and establish a new and effective tax mechanism.

7, the standard problem

Different countries have different national conditions, and there must be some differences in the trading methods and means of e-commerce. Moreover, we are facing borderless and global trade activities, so it is necessary to establish relevant and unified international standards in e-commerce transactions to solve the interoperability problem of e-commerce activities. The current problem of e-commerce in China is that the concept is unclear, and those who engage in electronics engage in commerce and those who engage in commerce engage in electronics, which are discrete, disorderly and biased. Therefore, three problems need to be solved at present: first, to solve the unified standard e-commerce integrated service platform; Second, the key of e-commerce lies in business, application is its leading role, and it needs to connect various businesses and services; The third is to solve the standard problem of interconnection.

8. Payment problem

Due to the backward financial means and the imperfect credit system, China people prefer cash transactions and have no habit of using credit cards. In the United States, cash transactions are rare, and national shopping is basically paid by credit card. In addition, for financial, tax and public safety reasons, the state encourages the use of credit cards to reduce cash flow. A perfect financial system and convenient, reliable and safe means of payment are the basic conditions for the development of B to C e-commerce. It is not difficult to see that the factors that affect the development of e-commerce in China are not only the narrow network bandwidth, high Internet access cost, shortage of talents and lagging distribution, but also the imperfect credit system and people's living habits. Therefore, we should strengthen financial reform, improve the legal system, establish a credit system, correctly guide people to change some living habits, and create a good development environment for the development of B to C e-commerce in China.

9. Distribution issues

Distribution is a nerve-racking problem for both merchants and consumers. Online consumers often encounter the phenomenon of delayed delivery, and the delivery cost is very high. Insiders pointed out that there are no systematic, professional and nationwide commodity distribution enterprises in China, and the distribution and sales organizations have not formed an efficient and complete distribution management system, which undoubtedly affects people's shopping enthusiasm.

10, intellectual property issues

Among the legal problems caused by e-commerce, the protection of intellectual property rights bears the brunt. Because the computer network carries digital information, the problem of copyright protection is particularly prominent in the field of intellectual property (patents, trademarks, copyrights and trade secrets).

1 1, Legal Issues of Electronic Contracts

In e-commerce, the written contract used in traditional business transactions is no longer applicable. On the one hand, electronic contracts are easy to forge, and it is difficult to prove their authenticity and validity; On the other hand, the existing laws do not regulate the legal effect of digital seals and signatures of electronic contracts. In addition, the existing technology can not accurately identify the uniqueness and confidentiality of digital seals and signatures. How to ensure the validity of contracts, electronic seals and electronic signatures in e-commerce activities is one of the important factors to ensure the normal development of e-commerce.

12, identification of electronic evidence

The information in the information network is unstable or changeable, which makes it extremely difficult to lock or obtain infringement evidence when the information network infringes, and brings great obstacles to solving infringement disputes. How to ensure the stability, authenticity and validity of information under the network environment is an important factor to effectively solve infringement disputes in e-commerce.

13, other details

Finally, there are some irregular details, for example, the prices of online goods are uneven at present, and the biggest difference between the prices of major trading categories is 40%; The regional differences of online shop services are large; There is a problem with the online shopping invoice; The response speed of online stores to orders is uneven; The law on e-commerce does not clearly stipulate the rights and obligations of the parties to the transaction.

Of course, the problems encountered in the current development of e-commerce are not limited to those mentioned above. No one can predict what problems the development of e-commerce will bring, and solving and improving these problems is beyond the reach of a certain person or a certain group. Therefore, if you want to fly, your wings will be heavy.