Examples of successful interest 1
1965, a Korean student went to Cambridge University to study psychology. During afternoon tea, he often goes to the school cafe or teahouse to listen to some successful people chatting. These successful people include Nobel Prize winners, academic authorities in certain fields and some people who have created economic myths. These people are humorous and easy to lift weights. They all regard their success as natural and logical. After a long time, he found himself cheated by some successful people when he was in China. Those people generally exaggerate the hardships of starting a business in order to let those who are starting a business retreat, that is to say, they are scaring those who have not succeeded with their own successful experience.
As a student of psychology department, he thinks it is necessary to study the mentality of successful people in Korea. 1970, he took success as his graduation thesis and submitted it to Professor Will Braden, the founder of modern economic psychology. After reading it, Professor Braden was greatly surprised. He thinks this is a new discovery. Although this phenomenon is very common in the East and even the whole world, no one has boldly proposed to study it before. Surprised, he wrote to his Cambridge alumnus park chung-hee, who was sitting at the top of Korean politics. He said in the letter,? I can't say how much this book has helped you, but I believe it can shock you more than any of your decrees. ? Later, this book really took off with the Korean economy. This book inspires many people, because they tell people from a new angle that success is related to? Tired his bones and muscles, hungry his body and skin? 、? Night lights or even chickens? 、? Head-hanging beam, awl thorn strand? There is no necessary connection. As long as you are interested in a certain cause, you will succeed if you persist for a long time, because God has given you enough time and wisdom to successfully complete a thing. Later, the young man also achieved success. He became the president of Pan Ye Automobile Company.
Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as a person is living a simple and interesting life, he will eventually find that the creator's arrangement for the world is natural.
Example of successful interest 2
If Shine Wong is a country girl in Shandong, although she has a good skill in knitting sweaters since she was a child, knitting sweaters can't be a meal after all. So in 2006, 22-year-old Wang Huiruo came to work in a company in Beijing. She only worked in the workshop for half a year before she became the foreman of the production line. Even so, Wang Huiruo's interest in knitting continues to increase, and she always buys some wool to knit something in her spare time.
Over time, although she also had a fairly good income, she always hoped to start a career of her own. That occupation should not only be what you like, but also be an industry that others have not set foot in. Only in this way can we gain a foothold in the market. Thinking of what she likes, Wang Huiruo couldn't help thinking of knitting a sweater, but who would wear a crochet sweater in a place like Beijing? Even if you knit yourself a dress, you will be laughed at as an antique. Wang Huire is depressed.
One weekend, Wang Huiruo and his friends went to the museum and looked at the ancient utensils. Wang Huiruo was moved. Everything crocheted before was flat. If you can crochet such a three-dimensional object, it will be very novel and have a great response! In view of this, Wang Huiruo decided to compile these oldest works of art with the most primitive, primitive and natural materials and methods.
Wang Huiruo soon began to try. In her spare time, she designed the crochet method of bronze tripod, ancient porcelain bottle and other objects. In the selection of materials, she also jumped out of the category of wool and used ropes of different materials according to the nature of different objects, such as wool, cotton thread and hemp rope. She spent about two months in her spare time and finally knitted many lifelike things? Bronze tripod? 、? Ancient porcelain bottle? . Later, she went to a night market in a nearby side street to sell it. These refreshing handicrafts quickly attracted people's attention, and everyone paid for them. It only took one night, and Wang Huiruo put those? Bronze tripod? And then what? Ancient porcelain bottle? Sold out.
The initial success made Wang Huiruo see the prospect of this industry, and made her more determined to do what she likes. Wang Huiruo quickly resigned from the factory and used all his savings to open a shop on the pedestrian street called? 798 art? In her shop, she crocheted many wind chimes, handbags, backpacks and vases filled with roses at the door. In addition, she also designed more rope art hook methods, not only ceramics, bronzes, dolls, flowers, mobile phone chains, keys, but also various dolls, such as rabbits, puppies, tigers, turtles and roses, chrysanthemums, sunflowers, cacti and so on. She recorded all the knitting methods in a booklet and sent them to the countryside. Feed processing? Our model package was given to some idle women and the elderly in rural areas, and soon, batches of products came out.
After Wang Huiruo displayed these ancient and exquisite handicrafts in an orderly way in the store, customers flooded into her small shop of less than 20 square meters. A whim? Miraculously opened the door to the market. That month, Wang Huiruo netted 20,000 yuan!
After three years of hard work, Wang Huiruo now has a team of ten knitting designers, and what about her? 798 art? It has also become a chain company with five branches and a monthly income of 10,000 yuan. 20 1 1 In early May, she also received several large orders from the United States and France. In this regard, Wang Huiruo said that in the near future, she will further expand the scale of production and fully explore overseas markets!
From a country girl to a business owner, Wang Huiruo achieved a great leap in life. Wang Huiruo always said modestly about his success. I'm just doing something that interests me! ? Indeed, interest is the best ambition, interest can maintain the longest passion, it is the greatest motivation, and choosing the direction you are most interested in to start a business is the simplest wisdom!
A successful example of interest 3
Peking University Xueba, a multinational executive, a stay-at-home mom, a Taobao shop owner, and hundreds of millions of female entrepreneurs, these roles have been constantly changing in less than four years, and the founder and CEO of Honey Bud Baby, which has millions of users, has played this role. Her name is Talia Liu.
Natural leaders love to toss.
Beautiful mother Talia Liu:? Honey bud baby? Talia Liu, born in 1980s, was born in a well-educated intellectual family in Xi, and his parents were both university professors. Talia Liu, who has been brilliant since childhood, has made great strides since primary school, and his grades are always in the top three. He used to be in front of the monitor, the study Committee member and the president of the student union. In 2002, Talia Liu was admitted to Peking University Journalism College with the third place in Shaanxi College Entrance Examination.
During her six years of studying in Peking University, her years of student leadership have made her feel at home in various clubs in Peking University. She is also the chief editor of Peking University Youth Internal Magazine. In her junior year, she founded the first folk news agency in Peking University? New news agency? , became the man of the hour in the school. Not only that, she is naturally fond of online shopping. New news agency? In her BBS, she also specially registered a trumpet. In my spare time, I lead my classmates to interview and report, and often organize group buying. She counted the number of people who were going to buy, and then negotiated the price with the merchants. Every time I buy genuine ultra-low discount products, my classmates always praise me. Sister Nan, you are born to do business. ? The speaker is unintentional, the listener is intentional, and Talia Liu also vaguely feels that this seems to be his favorite thing to do.
In the year of graduation, Talia Liu set a record. As the only undergraduate, she won the first prize of Southern Newspaper Group? National journalism scholarship? Grand prize. That is, in that year, Talia Liu showed a confused state of mind in his Weibo. She? New news agency? It reports the lives of many marginalized groups, such as migrant workers, vagrants and women who have lost their feet. Those shocking living environments and helpless life choices often keep Talia Liu awake at night. She found herself entangled. As a reporter, news is just a cold carrier for her. All she can do is report the facts objectively, and she can't make a decision by herself.
After graduating from graduate school, Talia Liu decided to transform. After a year's internship at Baidu, she went to Dow Chemical, the largest chemical company in the world, and became a Guan Peisheng. When her tutor learned about it, she said with great regret that there was a good news media person missing from the press in China. Talia Liu comfort tutor:? I like tossing since I was a child. News is not for me. What I need is an industry where I can make my own decisions. ?
But soon, Talia Liu found that Guan Peisheng was not suitable for himself. The company has its core concept and training process, and even some outdated things that have been eliminated by the market have no right to change. She began to rethink her future. At this moment, Talia Liu found herself pregnant. In order to give the baby comprehensive care, she decided to return to China. She submitted her resignation letter and lost the high-paying job that many people dreamed of.
Like many expectant mothers, Talia Liu began to prepare all kinds of necessary baby products for her children. ? What happened in China in the year of Beijing Olympic Games? Sanlu milk powder melamine? Although it has been two years, the fear it has brought to mothers has not dissipated. Buying baby products such as milk powder and diapers abroad has become the choice of many wealthy families, and I have to join the Haitao army without customization. ?
On 20 10 Taobao, most e-commerce companies have not yet opened cross-border shopping services. Talia Liu found that foreign baby brands still continue the most primitive distribution model, that is, set up sales points in several big cities in Beijing and Shanghai to sell products on their behalf. Haitao's mothers are anxious about the colorful words on the products. Liu Nan has been to America and has always played the leading role. He soon became an expert.
Mother's instinct found business opportunities.
? When choosing maternal and child products, I mainly don't know about foreign brands of baby products, and I don't know which one is really good. For the sake of performance, many purchasing agents will describe many ordinary products as extremely tall, which may be fake and shoddy products. Talia Liu is questioned every day. In a mom forum, the anxiety and pressure of expectant mothers made her glow. For foreign baby brands, she went to Amazon Mall to read comments written by American users. At this time, her excellent English level played a great role. She takes a group of mothers to study various maternal and child products every day. During this process, Talia Liu wrote some short articles about her understanding of foreign baby products and published them on the forum. Some mothers affectionately call these articles? Popular science stickers for maternal and child products? . Many unknown mothers began to ask her to buy maternity products. How many hundreds? Popular science stickers? This also makes Talia Liu an opinion leader in mom's circle.
? I want to use the best things for children! ? Talia Liu was a perfectionist since he was a child. When my daughter was born, my sense of happiness and fulfillment was unprecedented. But she is so weak, she trusts and depends on you unconditionally. At that moment, all your maternal instinct, the impulse to protect and love her unconditionally, was very strong. ?
During the discussion in the Mom Forum, Talia Liu found that the crisis of trust was the biggest problem that mothers encountered. ? Can you open a shop so that mothers can buy genuine licensed goods at ease? She suddenly smelled this business opportunity and immediately decided to open a shop on Taobao, starting with selling Kao genuine diapers.
20 1 1 1 In February, Talia Liu opened a small shop on Taobao. Sweet bud? To express its meaning, it was named Honey Bud Baby.
In order to obtain the distribution right of Kao genuine diapers, Talia Liu has made great efforts. She made countless phone calls to talk about cooperation. However, when Boss Gao heard that Talia Liu was just a housewife, he didn't want to meet him at all. Talia Liu inquired about the boss's home address, and drove to the boss's house and waited downstairs early every morning. After waiting for a few days, I finally met my boss. In this way, Talia Liu impressed brand after brand with her rote learning spirit.
One weekend, diapers that had been out of stock for several days arrived. The delivery driver said that it was too late to send them to the warehouse in the outer suburbs because of something at home, and they could not be delivered until Monday. Talia Liu is very anxious. She knew that mothers were more anxious. She asked the driver to deliver the goods to her home first. Talia Liu walked into the living room with dozens of boxes of diapers, helped Talia Liu's parents with children at home to look at it, and said with distress: You said that you graduated from Peking University with a master's degree, and you have a good job in a foreign company and a good family. Why do you have to do business and make yourself so embarrassed that there is no shortage of money earned at home? ? Liu Nan straightened up and wiped her sweat and said, I was joking at first, but now, I have the responsibility to look at the anxious eyes of mothers who can use good products for their children. ?
In order to deliver goods to customers in time, Talia Liu moved her office to the warehouse. Talia Liu found a decorator and separated the warehouse with the second floor. There is no heating and the walls are not insulated. In winter in Beijing, if there is no heating, you can hardly reach out. Therefore, everyone has to carry electric hot water bottles to work. At the peak of delivery, Talia Liu picked up the goods and packed them with everyone, and was often busy until after midnight. That winter, Beijing seemed particularly cold, and Talia Liu's face and hands were frostbitten.
In this way, Talia Liu did not use any marketing methods. Honey Bud Baby, a little-known Taobao shop, has won four titles in two years, with sales exceeding 30 million yuan.
Flying? Honey bud baby?
20 13 Just after the New Year, Talia Liu received a phone call from an investor. He said that he has been paying attention to honey bud baby for a long time, and now he is willing to pay a high price. Talia Liu was surprised when she heard the offer. She thought, this proposal is too tempting. She replied that she would think about it.
She thinks about the hardships of the past two years. Sometimes she is so tired that she really wants to give up, but she is a little unwilling to see the small shop she created thriving. Talia Liu didn't know what to do. She contacted Xu Xiaoping, the investor of Zhenge Fund, through Peking University Alumni Association, and wanted him to give her advice.
It's a warm afternoon. Facing his idol, Talia Liu is not nervous at all. Before Xu Xiaoping asked questions, she talked about her entrepreneurial experience. During the two-hour conversation, Xu Xiaoping seldom spoke. Finally, Talia Liu talked about her entrepreneurial goal and the confusion she is facing now. Xu Xiaoping asked? What was your original intention to set up Taobao shop? Talia Liu blurted out: This is maternal instinct. I want to ease the anxiety of young mothers. ? Xu Xiaoping said with a smile? Zhenge Fund paid attention to Honey Bud Baby as early as six months ago, that is, if you don't come to me, I will come to you sooner or later. Tell you what, I'll invest in you and make Honey Bud Baby bigger and stronger. ?
On October 201165438+10, Zhenge Fund and Xianfeng Huaxing Risk brought more than100000 yuan of Series A financing to Honey Bud Baby. With this venture capital, Honey Bud Baby has entered the fast lane of development. On March 6th, 20 14, Honey Bud Baby was transformed into a limited-time sale mall for imported maternal and infant brands, making it the first maternal and infant brand in China? Sale+flash purchase? The marketing model of. In the month when the mall was launched, the transaction volume reached150,000 yuan. After only four months, Honey Bud Baby completed the financing of 654.38 yuan+60 million yuan. On 20 14 12.22, Honey Bud Baby got another financing of 360 million yuan, led by H Capital, followed by Sequoia Capital and Zhenge Fund.
At this point, Talia Liu completed a gorgeous turn from Taobao shop owner to CEO of vertical e-commerce. With the promotion of many venture capital, Honey Bud Baby grows rapidly at an incredible speed. The number of employees has grown from the initial 7 to more than 300, and overseas warehouses have been opened in Germany, the Netherlands, Japan and the United States. There are nearly 400 cooperative brands and more than 3,000 kinds of cooperative goods. On July 20 14, honey bud baby was reported by CCTV news broadcast as the largest electric sales mall for imported maternal and child products in China.
2065 438+04- 10 Honey Bud Baby has joined Ningbo and Guangzhou Free Trade Zones one after another for stocking or direct mail declaration. At the same time, we signed a product quality insurance cooperation with China Ping An Insurance Company to underwrite honey buds and provide solid third-party protection for mothers. A senior investor said that Talia Liu's move directly dragged down the cross-border e-commerce peers with fierce competition for ten years. Now, there is basically no reason to stop Honey Bud Baby from becoming an e-commerce giant.
On June 5th, 20 15, Honey Bud Baby announced its strategic investment in Chongqing Xiyong Comprehensive Bonded Zone, which will connect with Chongqing in the future. Fuxin Europe? International railway transportation channel, expand more upstream European brand suppliers. On July 8, 20 15, Honey Bud Baby made another strategic adjustment and announced its name change to? Honey bud? . Honey bud started as a maternity product, this time? De-infantilization? The name change of Honey Bud indicates that Honey Bud will not only be an e-commerce company selling maternal and child products, but also a life guide to lead the trend of parenting and improve the consumption habits of parents and children. Next, Honey Bud will release the world of mother and baby? COSME award? List, launch a series of books or videos on parenting knowledge in conjunction with star families, and provide brand customization services.
Regarding the future of enterprises, Talia Liu said that China is a populous country, and the purchasing power of young mothers is a huge market. What I have to consider now is only the needs of users. What do users need? Good quality, low price and good service. Whether it is cross-border duty-free or limited-time sale, all our efforts are aimed at achieving this goal. ?