The first thing that Li wants to do most is to revitalize the countryside and build a pilot that can be replicated, disseminated, recycled and popularized, so as to really increase the income of the people. The second point is that she wants to do some better inheritance and dissemination of our intangible traditional culture, which is also her initial intention of making videos. The third point is about the guidance of young people. I don't want all young people to become internet celebrities. "I hope they can have correct values, study hard and truly turn themselves into people who can seize every opportunity."

Perhaps because it is an interview with CCTV, Li's answer is inevitably a bit official, but people who have been paying attention to Li for a long time know that these things are really what Li wants to do and has been working hard. In our time, there is no shortage of online celebrities, but online celebrities like Li are rare.

After Li made the last "salt" video, he never updated it. She posted on the Internet: "A police officer of the Youth Morning Post", which caused widespread concern among netizens. In particular, the phrase "capital is really a good means" made many people think that Li was threatened by capital, and the rumor that "Li poached Li's team" spread like wildfire. Li Zikai didn't give any explanation for his disappearance, and even made netizens talk about it.

The event of Li's one-year stopwatch made the outside world talk a lot, but the truth of the matter was a struggle between Li and capital. On August 30th, 20021year, Li posted a graphic on her social account, showing that she reported the case to the public security bureau. Once this article was published, it caused extensive discussion, and netizens thought that the reason why Li was stopped was not simple.

She wrote in the reply area of the comment that "capital is really a good means". It can be seen that Li's predicament must be unexpected by herself. It is conceivable that Li also fell into the quagmire of capital. This time, the ugliness of capital is naked in front of people again.

Li's present situation is much worse than we thought. Her years of hard work may go up in flames, and she won't get the last grain of rice. This will start with the contradiction between Li and the signing company-"micro-reading". Hangzhou Weinian used Li Ziqi's popularity to build Li Ziqi into a commercial brand. Around this brand, Hangzhou Weinian has launched many gourmet products with sales of hundreds of millions. According to statistics, in 2020, the brand sales in Li Ziqi will reach 654.38+600 million yuan.

Hangzhou Micro Reading has made a lot of money by using Li Ziqi brand, but it has nothing to do with Li Ziqi. Li and Hang Weinian belong to a cooperative relationship, and the two sides jointly established Sichuan Culture Communication Co., Ltd. ... Li Zikai is only responsible for content production and video distribution, and only holds 49% of the company's shares; However, Hangzhou Weinian Company holds 565,438+0%. Obviously, Hang Weinian has mastered the controlling stake of Sichuan Zi Qi Culture Communication Co., Ltd. ..

In addition, Li Zikai-related brand products and online and offline stores are mastered by Hangwei Reading, which means that Li Zikai himself has nothing to do with making money online and offline. Obviously, Li has fallen into the trap of capital stench and has become a tool for capital to make money. Even if she has hundreds of millions of fans at home and abroad, she cannot resist the power of capital. Now Li has discovered the trap of capital, stopped working and boycotted capital, and fell into a long lawsuit quagmire in.

Li's works pay attention to the cultural core, high quality and high taste. Unlike most online celebrities, each of her works is beautifully made and very beautiful. She vividly shows the rural life that people dream of, and also spreads the excellent traditional culture of China to the world. Pay more attention to people, scenery, things and things.

Her works not only show the culture, but also show the spirit-craftsman spirit, camel spirit and innovative spirit. The purpose of her creation is not just to seek profit. She said that she wants to do three things most: First, continue to inherit and carry forward China's intangible cultural heritage; Second, let teenagers establish a correct outlook on life through their own works; Third, help villagers get rich and establish a sustainable agricultural economy. In the face of powerful capital, Li did not choose to compromise, but chose to fight, sticking to his beliefs even when he was in trouble.