With the strengthening of economic globalization, the promotion of market diversification and the diversification of people's lifestyles, the relationship between the public and the public extends to everyone. By studying this course and reading related books, I learned how to become a qualified public relations officer: 1. To be a qualified public relations officer, I must have a good psychological quality. Public relations personnel must have the following psychological qualities: 1. The pursuit of Excellence and the desire for success. 2. Easy-going and enthusiastic work psychology. 3. Self-confidence. Open and optimistic psychology II. The knowledge quality of public relations personnel refers to their knowledge structure and level. The knowledge structure that we usually require public relations personnel to possess includes four aspects: 1. Basic theoretical knowledge of public relations; 2. Basic practical knowledge of public relations; 3. Subject knowledge closely related to public relations; 4. Specific public relations knowledge related to the target; 3. Public relations. The ability and quality of related personnel can be divided into eight aspects: 1. Strong written and oral skills. Sound thinking ability 3. Good creativity and learning ability. Strong organizational planning ability. Information collection and processing capabilities and knowledge management capabilities. Good communication skills. Self-control, self-control and crisis handling ability 8. Ability to correctly master policies and theories. Fourth, to be a public relations officer, we must establish a vigilant public relations consciousness. First, we should consciously form a good image consciousness. In modern society, a person's image, popularity and reputation directly affect the public's trust and cooperation and the success and development of the cause. The relationship between the masses and the masses is the art of shaping images. I think we college students should get into and understand the jobs and get in touch with all kinds of public relations through a period of social training, which requires us to have a sense of public relations image and truly integrate into the society. Secondly, cultivate a keen public awareness. We should consciously establish the consciousness of public supremacy, always think of the public, win the support and trust of the public, and enhance the competitiveness of the organization from the root. On the one hand, college students should go deep into the society, understand the society and deepen their understanding of public identity. On the other hand, we should learn and master modern public relations theory, especially read more public relations cases. Modern public relations skills pursue popular skills, so public awareness is very important for public relations work. Third, adhere to the sense of autonomy. As college students, we should actively spread our information on the social platform, improve the initiative of communication, associate with people with strong interests, and strive to understand and tolerate others. And we should improve our modern communication skills, be good at listening, communicating and introducing ourselves, and show confidence, optimism and humor on any occasion, which makes people feel relaxed. There are essential differences in efficiency and performance between active public relations and passive public relations, and the performance of public relations with active consciousness can be satisfactory. To be a public relations officer, you must scientifically consolidate your knowledge and skills. First of all, we should focus on acquiring knowledge and skills. For us, different goals require different knowledge and skills. Generally speaking, the courses prescribed by the school are the main knowledge and skills, which cannot be neglected. However, due to the different goals of success, there are also some differences in knowledge and skills. Therefore, for important courses, it takes people's hard work to learn. For applied theoretical knowledge that is close to professional knowledge and directly affects majors, it is the focus, and for knowledge that indirectly affects majors, it is the auxiliary knowledge. Secondly, pay attention to the level training of knowledge and skills. For us, the professional knowledge course is the highest level course. Professional basic knowledge is closely related to professional knowledge and has a certain direction. The thicker the knowledge at this level, the more it can promote the development of professional knowledge, and it is also the basis for learning professional knowledge. If the basic professional knowledge is not solid, it will greatly reduce the learning efficiency of professional knowledge. Therefore, for college students' knowledge and skills, we should focus on the generosity of basic knowledge, the profoundness of professional knowledge and the clarity of main attack objectives. Third, insist on exploring the connection between knowledge and skills. For us who are studying at school, we must adhere to the convergence of knowledge and skills. For other interdisciplinary knowledge, we also need to have a certain understanding, constantly pursue the comprehensiveness of knowledge, digest the logical connection between different knowledge points, and master all skills as an interrelated whole. 6. To be a public relations officer, we must pay attention to cultivating organizational and practical abilities. Our organizational ability, like other abilities, should be cultivated and developed through practical activities. For us, the university is the key stage of stepping into the society. We must seize the good opportunity, recognize our own advantages, and strive to give full play to our own advantages. We must not only learn book knowledge well, but also cultivate and develop our organizational ability through various channels in order to be competent for future work. Secondly, promote the improvement of practical skills. The level of practical ability is an important reference standard for college students' public relations ability. The actual conditions of college students are also very rich. In the teaching process, they can actively cooperate with teachers, give full play to their initiative and participate in teaching activities. More importantly, college students can improve their practical skills by carrying out social practice activities after class and often participating in some rich extracurricular practice activities. Finally, strive to improve the comprehensive ability. The most important thing for cultivating college students' public relations quality is to have strong adaptability. Only by constantly adapting and improving in social practice and work exercise can we finally improve our comprehensive quality. The requirement of comprehensive ability must adapt to the new environment, new skills, new direction, etc. Seven. To sum up, therefore, how to become an excellent public relations officer is the most important requirement for us, and the exercise of ability is the key chip for college students to stand on their own feet and be confident after going out of society. Only by persisting in public relations consciousness, consolidating public relations skills, improving organizational level and developing comprehensive practical ability can anyone achieve excellent public relations performance. I organized it myself, hehe. )