The inscription, lines, colors, arrangement positions, arrangement spaces, etc. are all "well-designed codes, not seen in words, but understood by everyone." The front page position is the most important content. You don't need an editor to indicate it in words beside the news, so readers can know it.
Even if words are used, many times editors only use the symbolic meaning of the size and form of words. For example, the bigger the font, the more important it is.
There seems to be no special fixed usage rules, right?
Wu Fei, a teacher from Hangda University, has many related papers.