1. Pay attention to environmental protection. When it comes to exquisite packaging, perhaps we will first think of many exquisite and luxurious bottles and cans. I even think that selling cosmetics is actually selling outer packaging. Only cosmetics with enough bottles are good cosmetics. But friends who like Japanese cosmetics will find that the "appearance" of Japanese cosmetics mostly adopts a simple style.

The same product will greatly reduce the waste of resources and environmental pollution caused by replacing the outer packaging. Cosmetics not only make people more beautiful, but also make the earth more beautiful. Simple packaging does not mean that the product is inferior, and the recognition of replacing equipment is not lower than that of regular products, but because it is more convenient to use, saves space and is affordable.

2. Humanized design. Cosmetics provide users with not only a product, but also an experience, enjoyment and lifestyle. Good cosmetics should be suitable for every life scene and should be convenient for every use detail. A good product, seemingly simple design contains the goodwill of many designers.

3. artistic inspiration. Many Japanese cosmetics brands regularly launch limited series products. For example, Kanebo angel honey powder cake is a very popular powder cake in Japan, which is sold in limited quantities every year. It has many fans in Japan, which not only has excellent makeup setting effect, but also has collectible value like art.