First, it is the innovation of the research object. In other words, different research objects can be selected from other documents, and different objects can be selected according to different time.

The second is the innovation of research methods. Different from other people's research methods, the main research methods are different interviews, questionnaires, SPSS and so on, and there are many research methods to choose from.

Third, it is innovation in the research field. This writing is the most difficult. This kind of innovation actually needs solid theoretical knowledge as support. In other words, we should study the direction that others have not studied. In the research sense, it naturally fills the theoretical gap in this field.

For master's thesis, it is difficult to pass the external examination without innovation.

How to discover innovation?

In fact, the innovation of the paper is also very easy to find, that is, go directly to HowNet database to search for keywords, and illustrate the idea of finding innovation with examples.

The first step is to search the keyword of WeChat operation in HowNet database. You can find that there are many people writing. In this case, even if the research object is changed, it is more difficult to pass the external review. Mainly, there are too many people writing the same type of research objects, such as the paper WeChat operation. If you want to write about this, you can also write. For example, you can write about the research of other related institutions on WeChat operation strategy, which is the innovation of the research object.

Of course, later I learned about the media niche, and then I searched for relevant content. From this perspective, few people write. Only two master's theses are about the operation of WeChat in combination with media ecology. In this case, find a relatively unpopular research object to write, and the external review will definitely pass.