1. Full-price coverage, from the glory 9X of the thousand yuan machine that focuses on cost performance to the glory 20 of the fashion digital series and the glory V30 that focuses on performance. The pricing of these models ranges from 1000 yuan to 3000 yuan, covering the mainstream pricing in the market in all directions. As long as you want to buy a glorious mobile phone, no matter how much the budget is, you can basically meet it, and you won't lose customers because you can't choose the right one.
2. Exclusive HiSilicon Kirin chip, the homogenization of mobile phones in the current market is becoming more and more serious. If you can have your own unique technology, it is easy to stand out. Some users of Glory are potential users of Huawei, hoping to experience the HiSilicon Kirin processor, because Huawei's pricing is relatively high, and it mainly does not make cost-effective products. Glory makes up for this very well, making people feel that the configuration is similar. You can buy it for less than/kloc-0.000 yuan, and you will find it worth it. Actually, this is a common marketing strategy.
3. Strong publicity investment, from online to offline, from roadside billboards to advertisements inserted in the middle of prime-time TV dramas. Glory propaganda is almost all-round coverage. You don't have to pay attention, you will gradually understand the brand, and with the endorsement of major stars, it is easy to arouse the curiosity of customers.
4. The quality is excellent. I have also used several models of honorary users, ranging from 1000 yuan to 3000 yuan. It can be said that I have bought almost all of them. Honestly, it's never broken. Although it can't be said that it is worth the money, it is really comfortable to use. There is no way to change planes every time. In fact, the old models are quite good. As long as you don't play big games, it can be said that it is completely enough for daily use.
5. Word of mouth, whether it is me or my colleagues and friends around me, when chatting, we found that our evaluation of the brand of glory is still very good, and we will also recommend this brand of mobile phones to people around us. This is a terrible word-of-mouth benefit. On the Internet or in a mobile phone shop, someone tells you more than 100 nice words, which may not dispel your worries, but if friends and family in your life say one word, you are likely to believe it. This is the power of word of mouth. It is also the main reason why I think glory can be deus ex among many brands.