When you want to make a decision, for example.

You decide to start a business, or your business is ready to expand into new areas-that's the decision. Looking back, when we saw Shi Yu's fiasco, when we studied management knowledge, we learned something.

Basic truth: For example, a decision-making mistake is the biggest mistake, and the decision-making process should be scientific and democratic. . . When you really make a decision "scientifically", you suddenly find that you will still make a wrong decision that fails.

Let's go At this time, you will doubt management knowledge. In fact, it's not that management knowledge is wrong, but that you are "metaphysics". The nature of decision-making is uncertain and risky-and these are not.

No matter how carefully you prepare in advance, it still exists. The key to decision-making is not the right or wrong decision, but the decision you make, which should be controlled within your tolerance. For example, on a sunny morning

You didn't go out with an umbrella in the morning, but it rained at noon. At this time, it's hard to say whether your decision not to take an umbrella is right or wrong. Even if you know management knowledge, you collect all the weather information of the day in advance, but it will still be "whether it is sunny or not."

Measure the wind and cloud. "At this point, the fact that you didn't bring an umbrella is not important. The important thing is that you are soaked through without an umbrella, and whether your body can withstand the rain is the key. When we look back on these mistakes,

Taking a failed enterprise as an example, we will find that the decision itself is mostly beyond its affordability, and it is a gambler-style and speculative decision. It is difficult to draw a clear line and find the degree of tolerance. Maybe,

Liu Huan's song "Start Again" can be regarded as a boundary, right? Another problem that is often overlooked in decision-making is the implementation of decision-making. When you make a decision and actually fail, you may think that the decision is wrong.

But there is nothing wrong with the decision, but there is something wrong with the implementation of the decision, such as inputting talent funds and so on. At this time, if you "blame" the decision-making, you still can't see the shortcomings and defects of human and financial factors in the enterprise, and you will still "make decisions" in the future.

Wrong. " When you understand this, you will find that when you really make a decision, it is not those scientific things that affect you, but your comprehensive quality and even your intuition. You will bring passion to MBA.

Make a report and say calmly: you put it here first and I'll read it. At this point, you have experienced from chaos (following your feelings)-learning (respecting universal laws)-returning to simplicity (simple intuition)

Broken). Finally, all decisions will be attributed to your courage and intuition at the moment of making a decision! Please trust your courage and intuition, otherwise anyone who has studied management can become an entrepreneur, and even a computer can make decisions.

Policy. At this time, you will know that the so-called management experts say that the reason for Shi Yu's decision-making failure is actually nonsense for the sake of theory. On the surface, you are bold intuition-bold intuition, but in fact, you are big.

Get to the bottom of it. When you know the general methods of decision-making and implementation, don't become timid or even lose courage, otherwise you will lose what you have done and neither will you.

You again.

2. How long your enterprise can live depends on your core competitiveness!

you

I have never asked myself: How long can my business live? Because you don't know management, you follow your feelings and naturally don't know the concept of "enterprise strategy". When you learn this knowledge, you will know that enterprises should have strategies, won't you?

I can do whatever I want again. Enterprise strategy is like a person's design for his future development. You know that enterprises and products have life cycles, and they all go through initial stage, development stage, maturity stage and decline stage. When you understand this,

After a while, you feel guilty and ashamed of your previous stupidity and ignorance. Therefore, you know that an enterprise should have a strategy, and you also know how to formulate and implement the strategy, especially when you see such a set of numbers: "China".

The average life span of enterprises in China is only 6. 5 years old, private enterprises are only 2.9 years old, less than 9% have survived for more than 5 years, and less than 3% have survived for more than 8 years. "You broke out in a cold sweat, so you're glad you got it, right?

Then. . . As a result, you are also busy making strategies and have a thick company strategy. But over time, you are a little confused: industries that should shrink within a few years according to strategic planning are still alive; one

An backward technology, in different environments, is so vibrant; The grand goal you set, according to the plan, has all the conditions, but it can't be achieved. I don't know what the problem is. Then, you feel sleepy.

Confusion: it is terrible for an enterprise to have no strategy, and it is also "terrible" after having a strategy.

The other side of the coin: attention of management! From: The first model essay is slow.

Slowly, you finally know: enterprise strategy is an analysis and judgment made at a static point, just like a person who vows to be a * * home, but in fact it is adjusted according to his own practice (note: all words

The topic is limited to small and medium-sized enterprises, and large enterprises should unswervingly implement the strategy. When you see a highly competitive industry and your friends are living well, you know: enterprises must have strategies, but only enterprise strategies.

It is the reference and timely judgment of small and medium-sized enterprises, and the long-term survival of enterprises comes from their core competitiveness! Not from strategic design (strategy is the core competitiveness of enterprises)

One of the manifestations). What is the core competitiveness? The textbook you read says that the core competitiveness is unique, unrepeatable and so on. At first, you thought that the core competitiveness was limited to products, technologies and other visible things.

West side. Slowly, when you see Microsoft's technology, it is actually not the best in the world; You see, Lenovo's products are not necessarily better assembled than those of small enterprises; When you saw the most advanced satellite communication, you failed.

Finally, you know: the core competitiveness may be advanced technology; It may also be your market concept or contacts; Even the unique corporate culture of your company. Next, you are no longer confused! You no longer put corporate philosophy and culture

As dispensable; You no longer dogmatically design or imagine corporate strategy. You will be very pragmatic and forward-looking: What are my strengths? Why on earth should I compete with my opponent? Hit me

Can I learn the advantages of my opponent? Slowly you will form your own core competitiveness! This is something that others can't learn.

3. Corporate culture is the lowest (and most difficult) management tool!

"Corporate culture" is probably the word that appears most frequently in newspapers. At China Creative Company,

Planning experts are also a dime a dozen. In corporate culture, the most important things are ideas, styles and codes of conduct (visual recognition is not important, but it is what "planning experts" value). In China's enterprises, corporate culture

It is also the most controversial and changing thing. Seriously treat enterprises and strive to build; Regard corporate culture as useless and dispensable. . . Can corporate culture be "built"? My point of view

Yes: no! Corporate culture is spontaneously formed with business owners. An innovative manager will form an innovative culture of the enterprise; Strict managers will form a strict culture. If you are

If you go to work at eight o'clock on time, employees will not dare to come lazily at nine o'clock; If you ask employees to play poker at noon, even if you are not there, employees will "consciously" play poker. The personal behavior of business owners (home) is formed in this way.

The key to corporate culture. In other words, the personal behavior of business owners will become an example for employees. A business owner who is used to cheating and an honest employee will also become full of lies under his guidance. A man with a career

In the heart of business owners, employees will gradually become noble. The latecomers in the enterprise have almost no ability to reverse the situation (assuming that the culture is not suitable), or they are gradually assimilated. The so-called near Zhu Zhechi, those who are near Mexico are black.

Black; Either don't adapt, quit your management team. Corporate culture is the lowest management cost in an enterprise, and it is also the most difficult for it to exert its benefits and even become its core competitiveness! To put it bluntly, corporate culture is communication.

Encourage or restrain employees' behavior through ideas and spirit. It is entirely possible for corporate culture to bring direct economic benefits. For example, abroad: a culture with the concept of "honesty and customer first" may bring more.

Customer; For example, internally, a culture with the concept of "respecting personal values" may stimulate employees' creativity more. The cost of this "fee" is only the personal behavior of the business owner and its gradual rise to the concept.

Cheng. The formation process of corporate culture is from the personal behavior of business owners (entrepreneurs)-corporate behavior style-to the final "corporate philosophy". When Zhang Ruimin smashed the unqualified refrigerator, it had already laid a "big footprint" corporate culture. Lenovo's "horse racing" corporate culture also comes from Liu Chuanzhi.

In 2008, he stood for three minutes because he was late for a meeting. Corporate culture comes from business owners or entrepreneurs, but once it rises to corporate philosophy, it is no longer the culture of entrepreneurs themselves, but has become a behavior that even entrepreneurs should abide by.

Code, and finally through the enterprise behavior system (BI), corporate image system (CIS). Corporate culture is the most tolerant of cheating, otherwise you will be retaliated many times, which is psychological treason.

Reason. When you copy "customer first" from the street like others, you are actually encouraging employees to cheat when they have the ability, and customers will double their revenge on you. Many so-called "idea kings" or planning experts design corporate culture concepts and CI designs for enterprises, which are completely popular, regardless of the personal behavior of business owners (economists) and the established corporate culture, and regardless of the industry characteristics of enterprises. In this way, for enterprises, there is no meaning except a beautifully decorated plan book and a loud slogan. In the end, that beautiful planning book became dusty waste paper.

The other side of the coin: attention of management! From: First Model Network

4. The awakening of enterprise management begins with finance (figures)!

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Most small and medium-sized business owners attach the most importance to marketing, but ignore financial management. Perhaps, one day, you are very upset and say to your friends: I always think eating and drinking (communication business) is too expensive. Your friend gave you Jane.

I tell you, your food and drink (communication business) expenses have accounted for 20% of sales, and the financial regulation is 1. 5%, the actual industry average is 10%. At this moment, you suddenly feel,

I once estimated everything. Enterprises are like human bodies. Your fatness, anemia and so on are judged by medical tests and scientific figures. China culture is a kind of culture with vague sensibility.

The purpose is to understand the artistic conception; Western culture, on the other hand, is a rational and clear culture, paying attention to truth and subtlety. It doesn't matter whether it's good or bad, but enterprises are economic animals and require numbers to speak. Under the influence of China culture,

Business owners are quite at a loss. This reminds me of the "scientific statistical analysis system and method" such as basketball shooting rate in China and NBA in the United States, which gradually influenced the basketball in China and finally made the basketball in China be used.

This digital method is used to objectively evaluate players, not the fuzzy evaluation of "you are not bad, you are not good". The awakening of enterprise management begins with financial figures! Financial figures are the most important for the operation of enterprises.

Real feedback. For enterprise management, when you find any problems, you will often start with the analysis of financial figures, which will make the problems suddenly clear. For example, the continuous decline of enterprise sales and the extension of the average payment recovery period,

The high debt ratio and rising labor cost will be the crisis of enterprises.

Early signal. The key to paying attention to financial figures is to pay attention to what is behind them. Although the most fake accounting seems to be a common phenomenon in China, it does not prevent you from making financial analysis and judgment. The simple way is to empty it.

White financial statements, fill in real figures for your own judgment. The asset-liability ratio is a number for creditors, the profit rate is a big number for shareholders, and the current ratio is for managers to judge whether the enterprise is operating normally.

Number of battalions. For financial figures, if we don't judge and analyze them, we don't know what each analytical figure means or represents, and financial statements and financial analysis will be a piece of waste paper. The purpose of financial analysis and judgment is to check.

Is the management and operation of enterprises. It has both positive and negative significance. Positive correction is to use financial analysis figures to judge the current operating conditions of enterprises, so as to carry out management correction; Reverse correction is the decision-making or management correction of an enterprise.

When appropriate, there should be a financial analysis report as the basis for its judgment. Of course, the financial analysis report is only the basis for judging decision-making and management, and its profound understanding comes from the long-term practice accumulation of a certain industry or a certain problem. If you change from fuzzy management to completely believing in digital analysis, you will go from one extreme to the other.

5. Money is not everything. Without capital flow, it is absolutely impossible!

money

Cash flow is as important to the enterprise as blood is to the human body. This is a very appropriate metaphor. People can be disabled, anemia, and even cardiac arrest. . . But never stop the blood flow! Note: it's "money"

Flow "rather than" capital ",capital may be sufficient, but without the flow of precipitated capital, the enterprise will still die. Knowing this truth, we can understand why enterprises are still producing and selling when they are clearly losing money.

Sell? Because as long as the funds are still running and flowing, the enterprise will still have the opportunity to turn over! We can also understand why a profitable enterprise closed down because of the precipitation of funds! Because there are traps in the flow of funds, such as

Triangle debt, enterprises die because of cash exhaustion! We can also understand that enterprises with a debt ratio of only 50% (within the debt warning line) and a low liquidity ratio have closed down, but enterprises with a debt ratio of over 90% have a high liquidity ratio.

The reason why enterprises are still happy. If we carefully observe those enterprises that are in trouble or even closed down, we will find that the "capital flow" is trapped or dried up, if not the main reason, at least.

Fuse! The most direct reason for the collapse of Shi Yu Giant Building is the rupture of capital flow! Let's assume that Shi Yuzhu and his Giant Mansion either adopted effective financing or better handled the fund recovery operation of their health care products.

I'm afraid history will be rewritten. If the capital chain is not broken, it is hard for us to imagine what Lvliang, the big banker in the future, will do. What we usually call "financial crisis" refers to the exhaustion of capital flow. enterprise

Normal operation depends on cash flow and the ability to pay cash, while income and profit are not cash. Enterprises with profits but no cash inflows will still go bankrupt. Some financial experts have given such a reminder: a hair

New enterprises participating in the exhibition should know how much cash they need, when they need it and what they will use 12 months in advance.

The other side of the coin: attention of management! From:

In the first model network, there are many methods to control the ratio of capital flow (quick ratio). According to the general financial statements, the proportion is controlled at 1: 1. In fact, it should be based on different industries and enterprises.

Situation, make judgments and choose control, and one of the important reference factors is the amount and time of short-term debt repayment of enterprises. There are many ways to speed up the operation cycle of capital flow, such as changing the payment week of customers.

During the period, customers are classified by reputation. If prudent financial strategies are adopted, for some small enterprises, sometimes the loss of a product or trade is enough to offset the profits of the whole year.

6. There is no right or wrong method and style of enterprise management!

I

Scientists often say that enterprise management is both a science and an art, so someone asks: What are the sciences in management? What is art? Some people even "calculate" the percentage of science and art in enterprise management. not have

Doubt, this is a joke. The scientificity and artistry of management are complementary, blended and * * * in management. The so-called scientific nature refers to the general scientific laws of management; The so-called artistry is to respect the general law.

Under the premise of law, flexibility and creativity are grasped! Based on this, we know that management methods and styles are flexible and creative grasp of reality on the premise of respecting general laws. This guarantee is that

There is no fixed standard for the simple reason that there is no unified standard because of the different environment, industry and scale of enterprises. Even if all the above are the same, it will be because of the personality and disposition of enterprise managers.

With, also shows the different methods and styles. If you insist on adding a standard, I think. A well-known philosophical saying seems to be a standard, that is, "what exists is reasonable!" " ".Don't worry about its existence.

The current situation is unreasonable, and enterprises and business owners will make adjustments automatically under the influence of the market. There is no right or wrong management method and style, but practicality is the measure. If the management method you use is out of control

The problem of management is not that there is a problem with the management method, but that you use the method in the wrong place; On the other hand, a management method "proved" by others may be correct and applicable to you if it seems incorrect. In this way,

This raises two questions. First, employees, if you are not used to the management style and style of the enterprise, then criticize the management style and style of the enterprise, and even complain endlessly, at this time, and

There is something wrong with the management style and style of non-enterprises, but your own culture and value orientation deviate from the enterprise. What you can do is either adapt to the enterprise or choose to leave it. The second is the enterprise manager (enterprise

On the other hand, new and popular management methods should not be easily imitated or even replaced overnight. Economists, management scientists and entrepreneurs are "creating" new management methods and models almost every day.

Let's go New terms keep appearing. What is popular is not necessarily good, but a method or model that has achieved great success in others may be a disaster for you. There is only one way to grasp, and that is: remember to manage.

There is no right or wrong between law and mode, and there is no distinction between old and new. Practical is good!

7. The most important thing in management is "execution"!

What is executive power? Is the enterprise for a task, a finger.

Standards, and the strength to be completed. We know that the ultimate goal of all decisions, systems, tasks and indicators is to be achieved through implementation. However, what we see in real life is as big as the "existence" of a country.

There are policies on the top and countermeasures on the bottom, and as small as the "system hanging on the wall, going its own way" in enterprises, there are problems with execution. Taking "execution" as the top priority of management will make us see the essence of many problems clearly. while

There is something wrong with the result of a decision, and most of us will doubt the decision itself; When the management system cannot be implemented, we also blame the system itself; When a sales target is not achieved, we also suspect that the target itself is too high. material

In fact, most of the above problems are in "implementation", which is a link in the implementation process, because of people or things, not the decision-making or the system itself. Executive power is a "vertical" in enterprise management.

The concept of "positioning" is the intersection of strategic decision-making, enterprise management, sales plan, enterprise culture and other management elements. In other words, it intersects with every management factor; Every enterprise management should

Element, there is the problem of execution. If we understand this problem, we will understand how important "execution" is: the purpose of all decisions or tasks needs corresponding results, and this result is

Free from execution!

The other side of the coin: attention of management! From:

First, the most important thing to ensure the overall execution of enterprises is not the construction and improvement of rules and regulations, but first comes from corporate culture, in which "value recognition" is the most important; we

You know, if a person agrees with the value of an enterprise or task, his creativity is amazing, otherwise, the result of disapproval is perfunctory. Secondly, it is a "model" demonstration effect from the management at all levels of the enterprise. Third,

It is the construction and improvement of corresponding rules and regulations. The evaluation and judgment of enterprise's executive power in advance is conducive to the successful completion of enterprise's decision-making and specific tasks. In other words, before making any decisions and tasks, enterprises should judge them.

The execution ability of the industry itself. In fact, we often see the sigh of "things are good, but not what I can do". Paying attention to execution not only allows us to distinguish the truth of responsibility for many problems.

In this case, it helps to avoid the waste and loss of people, property and time.

Eight. Continuous lifelong detail management!

If we say that enterprises should be sustainable and always give a high degree of clearance.

Pay attention to only one thing, that is, detail management! We can look at the main management elements of enterprises in this way: decision-making is the key; Management is the foundation; Technology is a tool; Products are carriers; Culture is the soul. Visible tube

Management is the foundation of all management elements. Just like building a building, the foundation is the guarantee of the building's century-old plan; If the foundation is not firm, the building may not collapse immediately, but it cannot guarantee the century-old plan of the building. China has no market economy.

Historically, the first generation of entrepreneurs crossed the river by feeling the stones, so most of the enterprises we saw were "extensive" management. From the extensive management of product quality to the extensive management of sales, it can be seen everywhere.

Irregular management of enterprises. Especially in the era of market economy shortage, the "profiteering" or even "profiteering" of enterprises covers up the problems brought about by extensive management. Detail management is continuous and lifelong.

Things, but not the "most important" thing, because if you want to sort the functions of enterprises according to their importance, you must operate first and then manage. Management (especially management decision-making) is the key to an enterprise. The management is running smoothly.

Perfection under the premise of benefit. Many enterprises in Jiangsu and Zhejiang are doing well, but their management is relatively backward. The purpose of this analysis is to really regard management, that is, not too high management, as the most important thing.

And so on (there is a tendency to overestimate management now). At the same time, we should realize the foundation and continuity of management (especially detail management). If we want to draw a curve that attaches importance to the process of enterprise management elements, others, such as

Strategy, market, finance, etc. It will be a parabola with ups and downs; Only detail management is a straight line at a certain starting height! Detail management is the most basic management work of an enterprise. Enterprise's difficulties

Circumstances, crises and even bankruptcies are almost all improper management details, which have become the "fuse" for the deep-seated problems of enterprises. Detail itself is not a crisis, but it can lead to a crisis. From product quality management to employees.

Job-hopping, due to improper management of enterprise details, leads to enterprise crisis examples, everywhere! The construction of enterprise management system and the formation of culture are constantly becoming bigger and stronger, and they are also gradually formed in constant detail management.

Grow up. Detail management, in the final analysis, is the refinement of enterprise management, and it is the scientific and standardized management of refined links. In the management mode and innovation, the most is the method of enterprise detail management. "The dam was destroyed by ants.

"Cave" is a truth that we all know. Please don't manage the details in a hot and cold way, but give continuous and lifelong attention and attention.