Some people say it's in memory of Turing, because Turing died after eating poisonous apples. But I didn't know until I read Jobs's autobiography. Probably because old Joe worked in a friend's apple orchard before he made his fortune, he thought of using apples as a symbol. Later, in order to look a little distinctive, he made it look like someone had bitten him.

Trademark has nothing to do with Apple's corporate culture, but after Apple developed, this bitten apple aroused people's curiosity, and some people used people's curiosity to weave a lie at will. Make this trademark a legend. In fact, it is just a simple symbol. If Apple is not as brilliant as it is today, who will care about this trademark?

It is better to study Apple's corporate culture than to explore trademarks.

First, pay attention to design.

Apple pays more attention to the design of products than any other company, aiming at meeting the needs of consumers, and then achieving these goals. Although the design work is not easy to finish, Apple works hard and finishes it properly every time.

Second, focus on innovation.

At Apple, highly focused product strategy, strict process control and breakthrough innovation are adopted. This innovation is embodied in production. Many people think that Apple is the most innovative enterprise in the world. It is also Apple's emphasis on innovation that has injected vitality into the company.

Third, pay attention to talents.

The company selects the best technicians and managers and the most suitable candidates. Apple attaches importance to talents, which is one of the manifestations of Apple's corporate culture.

Fourth, believe in yourself.

Apple believes that it is the best company and the strongest company in the world. Among companies in the same industry, Apple always thinks that it is the best. With confidence and firm belief, the company has the motivation to move forward.

Fifth, never give up.

In apple culture, the biggest feature is never to admit defeat. Even if the company encountered some risks, Jobs relied on his years of business experience and correct strategies to turn the situation around and make the company profitable. The huge gains made by Apple today are the result of Apple never giving up, which is also one of the manifestations of the company culture.

Sixth, sales channels.

Another feature of Apple's corporate culture is to open up sales channels. Apple has its own distributors in many countries in the world, and attaches importance to the sales link and product promotion.

Seventh, pay attention to details.

In terms of production and operation, Apple pays more attention to its own details. For example, Google's operating system sells well, but after a period of time, it will be found that compared with Apple, Apple's operating system is better and has its own bright spots. In most cases, Apple has made a little more efforts, and it is this little effort that has made Apple successful, which is also Apple's attention to detail.

Eighth, give play to characteristics.

Apple aims at the consumer market and gives play to its own characteristics. For example, the translucent jelly-like blue body introduced by 1998 has quickly become a fashion symbol. This is the embodiment of Apple's own characteristics and the emphasis on corporate culture.