News lead is the beginning of the news. Write the most important and wonderful facts in the news with extremely concise words, outline the full text and attract readers. Introduction is usually the first paragraph or sentence at the beginning of news, which briefly reveals the core content of news.

brief introduction

News (news) writing is different from chatting, writing papers and writing summary reports, and has its own writing rules. One of the laws is: "what you say must be true" and "what you say must be true", putting the most important and freshest facts first. This is the so-called message lead. It is the first sentence or paragraph at the beginning of a message.

Practice has proved that a considerable number of readers are casual, sloppy and browsing when receiving news. If the protagonist can't attract readers like "Phoenix Head", he will immediately divert his attention. Although there are many types of lead writing, no matter which type, the characteristics of * * * are "the most important first", "the freshest first" and "the most striking first".

The traditional lead writing requires comprehensiveness, with five "W" and one "H", which is conducive to ensuring the authenticity of news, but if it becomes an "iron law", it will make news top-heavy. In practice, today's lead writing has gone out of this routine, seeking conciseness and not verbosity; Seeking characteristics cannot be generalized; Try to use action-oriented content words and verbs as much as possible, instead of abstract nouns and difficult technical terms; When explaining news sources and news bases, don't have a long list of names, places, official titles and organization names.

In the lead writing, the lead of some news of "China Prize for Journalism" set an example for us. These news are generally short, but the content reflects major events. In the most concise and vivid news language, tell readers the latest trends and the most important facts that attract readers' attention at the beginning of the news, so as to "attract readers' attention and make readers have a general concept in their minds and have to continue reading".

Refer to the above? Baidu Encyclopedia-Introduction