20 12 on February 22nd, it was reported that Michael Jordan, a former NBA superstar, had filed a lawsuit in China court, accusing China Jordan Sports Co., Ltd. of infringement. He said that the company used his name without his consent.
Jordan said in a statement: "I was very disappointed when I learned that other companies used my Chinese name and jersey number without my permission, and even tried to use my child's name for business activities. The purpose of this action is to protect my name right and brand. "
In order to win this lawsuit, Jordan made careful preparations. The partner of Beijing Hejun Law Firm revealed to reporters that Jordan has entrusted the firm to represent the case. After months of full preparation, they have enough evidence to prove Jordan's sports infringement.
Jordan Sports issued a statement saying that as of noon on February 23, 20 12, our company had not received any notice of responding to the lawsuit from any domestic court.
The full text of the public statement of Jordan Sports Co., Ltd. is as follows:
To friends from all walks of life:
Regarding the media report that Mr. Michael Jordan, an American basketball player, sued our company, the statement is as follows:
1. Our company is highly concerned about this incident. However, as of noon on February 23, 20 12, our company has not received any notice of responding to the lawsuit from any domestic court.
2. The Chinese word "Jordan" is a registered trademark that our company applied for registration in accordance with the laws of China, and enjoys the exclusive right. The legitimate use of registered trademarks is protected by Chinese laws.
Since its establishment, our company has been advocating sportsmanship. While operating in good faith, we continue to support the development of sports in China.
We will actively pay attention to the development of the situation. If there is any further information, we will further explain it to the society through the company official website, and thank friends from all walks of life for their concern about this incident and Jordan Sports.
Jordan sports co., ltd
2065438+February 23, 2002
In the end, after a court hearing, the American air Jordan lost the case and the trademark dispute ended in a low-key manner.
At the beginning of 20 12, Michael Jordan, a former American basketball player, took Jordan Sports to court, arguing that the trademark "Jordan Jordan" would confuse consumers with their name Jordan, thus infringing on their right to name. Jordan Sports believes that the Chinese word "Jordan" is not the name of Michael Jordan, but one of the usual translations of China media. Michael Jordan has never used "Jordan" as a trademark, so it does not constitute an infringement of Michael Jordan's name right.