Analysis of Wal-Mart's marketing strategy, Wal-Mart's China marketing promotion plan, and the future development trend of Wal-Mart's global international marketing strategy. Taking the overall strategic goal of Wal-Mart as the main purpose and the long-term business development plan of the head office as the overall consideration, this paper strategically positions the international marketing of Chinese mainland market.

Based on the future development trend of Wal-Mart's global international marketing strategy, this paper analyzes the terminal retail and logistics market in Chinese mainland.

1, product strategic planning;

2. Price strategic planning:

3. Promote strategic planning:

4, access strategy planning:

5, marketing organization planning:

Part I: Introduction of Wal-Mart International Group Company.

The company's main business philosophy and culture

The main operating characteristics of the company at present

Wal-Mart's Core Competitive Thought

At present, the company is mainly operating mode.

Operating and financial conditions of the company

financial analysis

Wal-Mart Logistics Procurement and Supply Operating Procedures

SWOT Analysis of Wal-Mart

Part II: SOWT's analysis of China's internal and external environment and current situation.

Analysis of the external environment of Chinese mainland's politics, culture, geography, economy, science and technology, transportation and other industries.

Analysis on the Market Environment of Terminal Retail and Logistics Industry in Chinese mainland

Introduction and analysis of existing main competitors in Chinese mainland and their present situation.

The current strengths and weaknesses of Wal-Mart and its main competitors.

Wal-Mart's Current Strategic Opportunities and Market Competitive Advantages

Part III: Planning from the development trend of global international marketing strategy.

Taking the overall strategic goal of Wal-Mart as the main purpose and the long-term business development plan of Wal-Mart as a whole, the strategic positioning of Chinese mainland market is international marketing.