First, to survive by quality.
No matter what product it is, it depends on quality to win the trust of users. Pesticides, in particular, are aimed at farmers and crops in the fields. For pesticides, the demand of farmers is not only large, but also of high quality. If there are inferior products, it will affect the yield and quality of crops. We often see the news that farmers want to cry because they buy fake pesticides or inferior pesticides, which leads to crop yield reduction or even no harvest.
Therefore, in order to do a good job in pesticide business, it is necessary to strictly control the purchase, find the best purchase channel, and negotiate contracts with honest manufacturers.
Second, make it widely known.
No matter how good the product is, the smell of wine is afraid of the depth of the alley. Therefore, we should be willing to advertise our products. In rural areas, it is suitable to send small advertisements in the market, shout with small speakers in village lanes, and hair some trial products in the field to let people know the product types. At the same time, we should do some marketing strategies to attract farmers' consumption. 、
Third, marketing methods.
Facing the rural market, it is different from the product sales in the city in marketing. Farmers need to be visible and tangible to believe it. Besides, most farmers don't have money until after harvest. Therefore, to sell pesticides, you can get credit first, and then collect money after harvest. Products can be sold in the form of packaging, such as peanut pesticides, from planting to growth to fruit setting, which can form a package and be sold at one time.
You can also hold a free training in a village to give guidance on the use and management of pesticides. You can also promote some high-priced new products, send them as soon as you buy them, and match them with some commonly used pesticides to attract farmers' attention. At present, rural areas are basically left-behind elderly people, and sales should start from the perspective of the elderly.
Planting crops is gradually mechanized, and some tools with good automation can be used to sell pesticides. The best strategy is to buy what kind of pesticides, what kind of tools, how much to buy, and give away tools for free.