1, a direct chain store, all stores of chain enterprises operate under the direct leadership of the headquarters, which implements unified management of people, finance, goods, business flow, logistics and information flow for each store. Such as: Wal-Mart.

2. Franchise chain, a form of combining headquarters and franchise stores through contracts. For example, Carrefour, a supermarket that has successfully used the franchise model in the world, etc.

3, free chain, by signing a chain operation contract, the headquarters cooperates with stores with independent legal personality, under the guidance of the headquarters, centralized procurement, unified distribution business model.

Pricing Strategy of Chain Supermarket

I. Price

If you are a chain store, don't be the same as the head store, because the head store and the branches face different consumer groups. When the consumption level of the head office is high, the prices of some commodities are slightly higher, while if the branch office is at a low consumption level, it is impossible to be the same as the head office.

Second, the commodity structure.

Don't think that the main store sells fast, and then think that this product or that branch sells fast. What products each branch sells should be decided according to the actual situation of each branch and the needs of customers, and we can't just follow the head office.