The fundamental reason for China people to resist Cylinder 3 is this: Zhang San clearly knows that stealing is wrong and impossible. After he came out, he stole more and more expensive and stole batteries. "Haha."
In fact, whether it is Ford or other brands, how to say "er" is because of the three-cylinder thing. We rarely have the opportunity to drive ourselves, but when we hear it, we will have more heartfelt resistance and scold the three-cylinder car.
There is a paper in China Automobile Market magazine that the new three-cylinder engine may become the development trend.
In the past, the three-cylinder car left a bad impression on everyone, and with the passage of time, this impression has been lingering.
Many friends have never actually experienced a three-cylinder car, which is not good. Most of them were told by friends. Has this friend ever bought a three-cylinder car? "I didn't ask."
As I said, "xxx brand spicy strips are terrible! Really not delicious! It's not spicy at all, but salty. "
Other students haven't tasted it. Believe me, just say that xxx brand is not good and I won't buy it myself.
Ford's own practice makes people more disgusted with three-cylinder cars, just like spicy strips. Everyone has a knot in their hearts, and Ford has made it worse. Well, it's you who directly scolds, and that's how it feels.
After Ford used three cylinders, there was no price advantage.
First of all, you see, other homes have changed to three cylinders, and the prices are all cheaper, and one cylinder is missing, right?
However, Ford's price did not drop after using three cylinders. For our consumers, there is a feeling of "reducing prices without reducing prices".
Have you noticed how many milliliters Coca-Cola used to be? How many milliliters is it now? The price hasn't changed without it.
Coke is always good, but it is cheaper. Cars are different. I think cheating, cheating, is too cheating.
For example, Ford Focus, the 2020 version 1.5T has three cylinders, and the 20 18 version 1.5T has four cylinders, but the price of the three-cylinder version is 3,000 yuan more expensive than that of the old version with four cylinders, and the configuration is less.
There is no zone air conditioning, and the replaced 1.5T engine has been imported from Mexico and made in China.
Although I think this is a good thing, everyone always sounds strange: "You are not cheap, but more expensive. You don't have air conditioning yet. What do you mean? "
It's like: you bought a cup of bubble tea this year, which is not bad. It's still delicious When you bought it the next year, you said, "Alas, there are no pearls in the bubble tea." ""huh? "
"Oh, no, no,no. You used to have four pearls in your milk tea, but now there are only three, and the price has risen from the original five dollars to five dollars and fifty cents." Uh, do you want to buy two cups? "
Followed by crazy price cuts, "my I ... I am cheap, I am cheap, I am wrong, I am wrong, I am wrong." Sales are slowly picking up.
So you see: I think there is something wrong with Ford's approach. I quite like Ford's car and used to recommend it. You can see this thing this time.
Many models are three cylinders, leaving consumers with no choice.
The second reason why Ford was scolded even worse is that most other three-cylinder models have three cylinders. For example: Geely's job or something, at least you have a choice, right?
Ford is "smashed" across the board, and Fox and Forrest are all three cylinders. "Sorry, our family sells three cylinders and four cylinders from today? No. "
Hebei University of Economics and Business has a paper "An Empirical Study on the Influence of Product Diversity on Brand Choice".
Consumers are more inclined to choose multiple products. If they choose a single product, the product does not meet the taste, and they are more likely to have negative emotions.
This is like: the fruit sold at the roadside stall today is not fresh, the price is the same as yesterday, and the mouth still says, "I love to buy or not."
Then I really won't buy it! Isn't it? He also said, "Cut!" You will feel this way.
Moreover, it is possible that some Ford cars really shouldn't be equipped with three cylinders. For example, for Fox, isn't the positioning of Fox itself to flaunt manipulation and movement?
"Well, you save fuel." Other brands, "Ah, your other brands have a lot of room. We are not the same as the focus. We have it under control. We are compact sports cars ... "
As I said in the previous video, with the same displacement, the power consistency of a 3-cylinder engine is worse than that of a 4-cylinder engine, and the turbine power decays faster, so it is easy to lose power.
You put it in the family car and tell people, "Mine is more fuel efficient, more economical and more environmentally friendly." The somebody else can listen to, "alas, your sports car?"
The third reason for Ford's worst scolding is that the gap between the front and rear products is too big, and part of it is that the gap between the front and rear products is too big in the minds of consumers.
Take Fox as an example: in 20 17 years, the monthly sales volume is 1 20,000 units, because a series of factors such as price, sports and control are champions, which is very touching and impressive.
If you insist on putting this Toyota car with a Nissan car and a family car, people will feel differently.
But when I talk about Fox, I immediately feel completely different from others. There are many people who buy Focus, and the models are well-known.
For example: Mengniu and Yili, whether you drink or not, you always know that they sell milk, right? You always know what milk it sells, right?
Suddenly, it said it turned into coke. How strange! Right?
At present, Fox has the same 1.5T engine, which is 7 horsepower less. 1.6L engine has also become 1.5L, and the rear independent suspension has also become a rear torsion beam. How to exercise?
Generally speaking, Ford's previous products are too good and have a high status in the heart. The products made now will give people a feeling of getting worse and worse, with contrast and loss, which will lead to everyone's scolding.
As the saying goes, what did Ford destroy in a century?
The reason why Ford cylinder 3 was scolded was that he was not good. Generally speaking, Ford is really the worst scolded by so many car companies that engage in three cylinders.
A large part of the reason is that they are not good, pricing is problematic, brand strategy is also a failure, and the original vehicle positioning is staggered.
Therefore, cars are increasingly deviating from consumers' psychological expectations, which is the direct reason why Ford was scolded the worst.