haha,

Is the topic of the paper "How to improve the awareness of financial management"? Do you want to order a song, or shall we sing at will?

2006. 1 1.7: Just kidding, I found you a copy. How about reading it? Is it suitable?

Reflections on improving the financial awareness of the whole people

Bao Jinghai

Reflections on Improving the Awareness of National Financial Management Bao Jinghai's proposition of conforming to the trend of the times and building a well-off society in an all-round way has created a new development direction for the cause of Socialism with Chinese characteristics. This not only requires the financial industry to actively play a central role, but also requires the public to further improve their financial awareness. Only when the public has a good sense of finance can the development of the financial market and even the whole society be orderly, safe and steady. Financial management consciousness belongs to the category of economics, and it is a unified stream of consciousness integrating financial management consciousness, investment consciousness, risk consciousness and credit consciousness. Its characteristic is that people's consciousness is linked to money. Its formation stems from the profits people get through asset exchange in the financial market.

First, the enhancement of financial management awareness is conducive to the public to truly benefit from the financial industry.

In recent years, "personal finance" or "personal finance planning" has gradually become a popular concept in China banking industry. The birth of new terms has its suitable financial environment. Personal financial service is an all-round, hierarchical and personalized service. Professional financial personnel can help customers make plans or suggestions to achieve their financial goals by clarifying their financial goals and analyzing their life and financial situation. Excellent financial services can enhance the public's awareness of financial management and strengthen their awareness and loyalty to the financial industry. In the past, the public lacked awareness of financial management, which was caused by many reasons, but with the improvement of people's living standards, personal financial management became necessary. In September 2004, China Everbright Bank took the lead in launching the RMB wealth management product "Sunshine Wealth Management Plan B". Subsequently, other banks also launched their own RMB wealth management business. Reasonable enjoyment of financial services has become a public demand. People can use personal financial services to make Qian Shengqian have more sources of income and make full use of their own funds to make their lives more comfortable. They can also make different financial plans according to their risk tolerance to achieve their ideal goals. However, for the wealth management funds that keep entering the interbank market, there are too few wealth management products for investment. Moreover, at present, most domestic banks regard wealth management business as a substitute for savings business in the business model and positioning of on-balance-sheet management, which hides great risks in the long run. First, it is closely related to savings products and has a certain tendency of high interest rates; Second, on-balance sheet management is not conducive to risk control and information disclosure; Third, it is not conducive to the development of wealth management business into an independent mainstream business of commercial banks. According to international successful experience, the correct product positioning is the first problem to be solved in the development of RMB wealth management business. Therefore, the risk of RMB wealth management products should arouse people's high vigilance, and improving the public's recognition ability has become the key to improve financial management awareness.

Second, investment awareness is the core foundation of public financial awareness.

In financial management consciousness, investment consciousness is at the core, because the development of market economy needs the extensive participation of the public. Only when the public actively invests and socializes its capital can the market economy develop. At the same time, the necessary condition for the development of market economy is direct financing. It is neither government financing nor bank financing, but financing from enterprises, especially the public, through financial markets. Without active public investment, direct financing will be empty talk. In addition, changes in residents' propensity to save, consume and invest will determine the rationalization of investment structure. Only when the public has a strong sense of investment can we create a normal and reasonable investment atmosphere, truly realize the rational and effective allocation of social resources and transfer to efficient departments and enterprises at any time. The main difference between it and financial management is that financial management is a strategy, focusing on the layout of assets. Investment is a tactic, the concrete implementation of financial planning and the application of strategies. It is only a department of financial management, and all operations are subject to the overall strategy of financial management. There is still a serious singleness in the financial investment choices of China residents. For example, in the survey of the proportion of bank deposits, securities investment, insurance financing and cash held, bank deposits accounted for more than 60%, followed by insurance about 28%, securities about 10% and cash about 2%. This shows that the investment form of China residents is very concentrated, and they mainly choose the traditional financial management method of bank deposit. Residents' lack of understanding of the securities market and weak risk preference are the main reasons that restrict them from choosing other investment tools such as securities investment. On the other hand, under the long-term state-owned mechanism, many entrepreneurs have become accustomed to the thinking and treatment of government officials. Whether it is assessment, promotion or salary bonus, their actual contributions are often not reasonably rewarded, entrepreneurs' ability and innovation can not be reasonably converted into enterprise capital, and their investment awareness is weak. As the highest level of financial consciousness, the investment consciousness of enterprises plays a great role in listing, merger and acquisition, securities trading and asset management. An entrepreneur or the general public can't know the value of an enterprise like a well-trained investor, but having a certain sense of investment will make entrepreneurs know how to distinguish and use the services of investors with ease.

Third, risk awareness is related to the direction of financial management awareness.

In the whole financial consciousness system, risk consciousness has the characteristics of both challenge and defense. The biggest feature of financial assets, especially equity instruments, is the uncertainty of income. The higher the expected return, the greater the risk. Without the courage to challenge the unknown, it is impossible to make venture capital. The defensive ability of risk awareness in subjective and objective aspects is poor as follows: 1. The defense ability of enterprises is poor and financial fraud is rampant. In recent years, the financial industry has introduced high technology and electronicization, and the efficiency of bank settlement has doubled. However, while enterprises enjoy many benefits of modern bank settlement tools, some lawless elements in society are always spying on their property, using high-tech means to forge various bank settlement vouchers and engage in fraud activities. Enterprises will suffer huge economic losses if they are not careful. At present, the usual methods used by criminals are mainly to write empty checks, check with incomplete elements to induce fraud, bank acceptance bill fraud, using fake bank drafts, fake cashier's checks and so on. It should be noted that at present, some social criminals are very arrogant and their criminal methods are more professional and scientific. The bank drafts forged by these criminals are true enough. Without the necessary financial knowledge and timely bank consultation, it is difficult for enterprises to distinguish the authenticity. 2. Poor financial risk awareness and frequent decision-making mistakes. According to the audit report of the National Audit Office, from June 5438+0 to June 2002 1 1 * *, the amount of illegal cases investigated and dealt with reached 200 billion yuan, most of which resulted in serious loss of state-owned assets due to decision-making mistakes. In 2002, audit institutions found that it caused 7.23 billion yuan of losses to the country due to illegal guarantees, investments and loans. According to relevant data, the bad debt rate of enterprises engaged in import and export business in China is about 5%. In 2002, there was at least $654.38+0.5 billion in customs debt risk and cost. According to China's commitment to WTO, by the end of 2004, all domestic enterprises will automatically have the right to import and export. By then, the right to operate foreign trade will be completely liberalized, and the area of international trade will shift from coastal areas, big cities and special zones to the mainland, to companies and enterprises below the prefecture level, and to areas and enterprises lacking foreign investment experience, and the loss will expand. If you want to be deceived less and not be deceived, you must recognize the fraudulent means of swindlers and enhance your awareness of financial management. Objectively, this also requires investors to have a clear insight into economic trends and market trends from a stable perspective, and then form a more reasonable investment decision, investment portfolio and investment structure to avoid their investment being swallowed up by risks. Only with risk awareness, investors can not only get ideal investment returns in the financial market, but also avoid financial risks as soon as possible.

Fourth, enhancing credit awareness can provide a good environmental support for financial development.

The normal development of financial activities needs to be based on good social credit. Honesty and trustworthiness are the life of financial survival and development. At present, the problem of social credit environment has done great harm to the modernization of China. For example, the lack of credit seriously affects investment and consumption, which is manifested in the proliferation of dishonesty such as fraud and breach of contract, especially the weak credit awareness of enterprises and individuals, and the serious phenomenon of evading financial debts, which leads to the distortion of the relationship between banks and enterprises, and it is difficult for various economic entities to form a credit relationship based on contracts, which hinders the development of national economy and the process of socialist modernization. Therefore, it is urgent to strengthen the construction of credit culture in the whole society. We should give full play to the guiding role of financial culture, promote the whole society to participate extensively in the construction of credit culture, make full use of the inquiry function of bank credit registration and consultation system to prevent financial risks, actively explore the establishment of enterprise and individual credit systems, and gradually promote the institutionalization, standardization and legalization of social credit system.

Fifth, strengthening the public's financial awareness is conducive to the stable development of China's finance.

Give play to the role of the government in cultivating residents' financial awareness, popularize financial knowledge and improve residents' ability to resist financial risks. The government is the manager and regulator of the whole national economy, and it needs to educate different groups of people on financial knowledge in multiple levels, forms and channels. Radio stations, TV stations and various newspapers and periodicals can offer lectures on financial knowledge, and can also raise people's financial awareness through the Internet, which can create necessary institutional conditions and good social conditions for the cultivation of residents' financial awareness. Continue to promote the deep-seated reform of the economic system, reduce administrative intervention, and provide the best market environment for cultivating residents' financial awareness; Expand the scope of private investment and provide private capital with enough industry information so that it can make correct investment judgments. Only by expanding the field of private capital access, residents participating more in market competition and expanding the dynamic space can residents' financial awareness grow on fertile soil. On the other hand, as a social person under the condition of market economy, it is impossible not to contact with finance and financial instruments. Therefore, everyone should study hard and cultivate their awareness of financial management.

(Author: Hebei University) published in Hebei Finance, No.2, 2006.