With the expansion of the economic market, agricultural e-commerce has also developed correspondingly, adapted to the needs of social development, and the e-commerce ecology has been gradually improved. Under the guidance of the new era, the mode of agricultural production is constantly changing, and e-commerce has brought new gospel to agriculture. However, there are still some problems in the formation and development of agricultural e-commerce, such as the quality of agricultural products, high-quality e-commerce talents and logistics foundation, which need to be constantly corrected and improved to better promote agricultural development.

Keywords: agricultural e-commerce; Development status; Future outlook;

In recent decades, with the development of internet technology, agricultural e-commerce has been formed and has been greatly developed in recent years. However, the development of agricultural e-commerce still has some disadvantages in logistics, development mode and talents, which has a certain negative impact on the development of agricultural e-commerce. By analyzing the present situation and existing problems, combined with the characteristics of China's agricultural development, this paper puts forward some improvement measures and makes a positive prospect for the future development of agricultural e-commerce.

The development status and existing problems of 1

1. 1 logistics shortcomings are widespread.

For a long time, due to historical development, there are many rural areas in China, and agricultural development is relatively backward. Although with the development of e-commerce, agricultural e-commerce has gradually taken shape, most rural areas are located in remote areas with inconvenient transportation, so it is difficult to successfully establish a logistics distribution system. Therefore, rural e-commerce presents an embarrassing situation such as long distribution cycle and insufficient outlets. At the same time, due to the high storage conditions and environmental requirements of fresh agricultural products, the infrastructure construction in rural areas is extremely backward, and the transportation cost is extremely high and easy to cause losses, which has long restricted the development of e-commerce of fresh agricultural products.

1.2 Lack of professionals.

Due to the long-term slow economic development in rural areas, most e-commerce professionals are unwilling to work in rural areas, which leads to difficulties in introducing rural talents and poor welfare conditions in rural areas, making it difficult to retain high-quality talents. In addition, although China's agricultural e-commerce training has been gradually carried out, due to the lack of teachers and teams, the agricultural e-commerce training course is not practical enough to achieve practical purposes, which restricts the development of talents.

The sustainable profit model of 1.3 has not yet formed.

There are many rural areas in China, and the relationship between villages and counties is not close. E-commerce entrepreneurs in different regions have adopted different development models, and the development path is obviously personalized [1].

Although each rural environment is different, it is necessary to develop agricultural e-commerce according to local conditions, but from the overall development point of view, certain universal laws must be formed in order to achieve "* * * win". At present, agricultural e-commerce has not yet formed an effective sustainable profit model, and most rural areas are still complacent. Some rural areas even directly copy other people's development models, but they have not achieved results.

1.4 blind expansion and disorderly competition.

Nowadays, agricultural e-commerce has attracted much attention, and more and more funds have poured into this industry, but sometimes there is a serious blind expansion phenomenon. In some rural areas, many outlets have been set up in the same village, but the lack of standardized management and overall planning has led to serious homogenization. At the same time, due to the fierce competition in the industry and the lack of reasonable supervision, disorderly competition, the emergence of counterfeit and shoddy products and the deterioration of the business environment have resulted.

2 development trend outlook

2. 1 deepen e-commerce.

As a big agricultural country, coupled with the rapid development of Internet technology, the integration of agricultural production and e-commerce is an inevitable trend, and the formation of agricultural e-commerce is also an inevitable product of social development [2]. To promote the development of agricultural e-commerce in the future, we must first deepen e-commerce at the source of agricultural industry. In the past, most e-commerce platforms served downstream enterprises, including wholesalers and buyers. In the future, agricultural e-commerce should actively explore new modes of agricultural production, and actively use the convenience brought by the Internet to combine the two.

2.2 Focus on branding and standardization.

China's agricultural e-commerce has developed for several years, the extensive development stage has passed, and the upgrading stage is coming soon. In this upgrading process, we must strengthen the branding and standardization of agricultural products and services. Specifically, first, branding as the core is an important driving force for the development of agricultural e-commerce. In the Internet environment, in order to get rid of the dilemma of low-price competition, agricultural products and services must be branded. Only by having a unique label can we gain a firm foothold in the market and enhance the competitiveness of products and services in essence. Secondly, standardization is the key to promote agricultural development. In the process of agricultural products management and circulation, enterprises should formulate agricultural products e-commerce standards in combination with the local environment and control product quality from the source, which is conducive to improving the status quo of agricultural e-commerce.

2.3 Strengthen technology and service innovation.

The development of any industry is inseparable from scientific and technological innovation. The future development of agricultural e-commerce depends on the innovation of technology and service to some extent. With the development of science and technology, advanced technologies such as big data, artificial intelligence and Internet of Things will bring vitality and interest impetus to the development of agricultural e-commerce, so that all aspects of agricultural production can be standardized and monitored, and the operation efficiency of supply chain can be improved. It plays an important role in solving the problems existing in fresh e-commerce. In addition, agricultural e-commerce can gradually reduce unnecessary costs and prevent waste of resources through technology and service innovation, and can timely adjust products and optimize service quality through communication with customers, which is of great significance to the long-term development of agricultural e-commerce.

3 Conclusion

With the support and guidance of internet technology, the future development prospect of agricultural e-commerce is very considerable. We should face up to the existing problems, analyze the market environment, improve agricultural e-commerce, gradually deepen agricultural e-commerce, pay attention to product branding and standardization, strengthen technology and service innovation, and promote the scientific development of agricultural e-commerce.

refer to

Ling Zhou, Wang Mingyu. Research on the current situation and trend of agricultural e-commerce development under the background of "internet plus" [J]. China Business Theory, 20 15 (13) :48-50.

[2] Guo Pei and Yan Liye. Research on the Development Status and Countermeasures of Agricultural Electronic Commerce in China [J]. Economist, 20 12 (2) :7 1-73.