Philip kotler is a professor of international marketing and a Johnson scholar at Kellogg Graduate School of Management of Northwest University. He received a master's degree in economics from the University of Chicago and a doctorate in economics from the Massachusetts Institute of Technology. He also worked as a postdoctoral researcher at Harvard University and University of Chicago.
Professor kotler has written countless books, especially Marketing Management. He has written more than 65,438+000 papers for the first-class publications. He is the only scholar who won the "Alpha Kappa Pushi Award" three times. Professor kotler has won many awards and honors from American Marketing Association, European Association of Marketing Consultants and Sales Trainers, and international sales and marketing managers' organizations. He has also received honorary doctorates from many universities.
Professor kotler is now a marketing consultant for many internationally renowned companies, including IBM, General Electric, AT & amp； T, Honeywell, Bank of America, etc. Professor kotler is currently the chairman of the United Marketing Association of American Management Science, the director of American Marketing Association and the consultant of Drucker Foundation. He visited all over the world, gave lectures to many companies, and provided guidance on global marketing opportunities.
An authoritative scholar in Mesozoic era, a pioneer in international brand management, his works sell well all over the world. He is recognized as the leader of strategic brand management, kevin lane keller.
Kevin lane keller is a marketing professor and an E.B. Osborne scholar at Tucker School of Business at Dartmouth College. He teaches MBA courses in brand marketing strategy. Professor Keller has worked in marketing research or teaching at Stanford University, University of California and University of North Carolina.
Professor Keller's overall research field is consumer marketing, and his research has been widely cited and won many honors. He is recognized as one of the international leaders in brand research, brand building and strategic brand equity. His works are called "brand bibles".
He has served as a brand marketing consultant for most successful brands in the world, including Accenture Consulting, American Express, Disney, Ford, Intel and Procter & Gamble. He is also an academic trustee of the Institute of Marketing Science. He has visited many countries to give lectures and training, which is very popular and has organized many influential marketing forums.