Moutai has a history of more than 800 years. Sima Qian recorded in Historical Records that in the sixth year of Jianyuan (BC 135), Emperor Wu of the Han Dynasty ordered Tang Meng to go to South Vietnam. Tang Meng drank the wine brewed in South Vietnam and brought it back to Chang 'an. Emperor Wu of the Han Dynasty drank it and made it "sweet", leaving a legend that "Tang Meng drank it and made it a yelang".

Maotai liquor is the originator of China Daqu Maotai-flavor liquor, and is known as "national liquor". It has the characteristics of clear and transparent color, outstanding sauce flavor, mellow fragrance, elegance and delicacy, soft entrance, crisp and sweet taste, full body, long aftertaste and lasting fragrance in empty cups. People call the unique fragrance of Moutai "Maoxiang", which is a typical style of Maotai flavor in China.