During the National Day holiday this year, Shandong received one-tenth of the tourists in the country, ranking first, and it is a veritable tourist province. The first place in the country is in sharp contrast with the "high-priced shrimp". "Expensive shrimp" seems to be accidental, but as long as the tourism market governance is not in place, the "mouse excrement" of "expensive shrimp" will fall into the vat of the Golden Week sooner or later. What is worrying is: will the tourism market be clear from now on under this kind of sports governance? Is cheating at sky-high prices unique to Shandong? Can the market governance triggered by the "high-priced shrimp" incident play a role in fueling the country?
As early as before the "high-priced shrimp" incident, other provinces had been exposed to high-priced smuggling incidents, and there had been sports-style governance. Although the results have been achieved, the improvement is obviously not great. The Golden Week has passed 15 years. Although the tourism market is constantly developing and improving, all kinds of tourism chaos have not been effectively cured. The crux of the problem lies in treating the symptoms rather than the root cause. The only way to solve the problem of tourism is real transformation.
There are more people with money and leisure, and naturally they all want to see the outside world. At the same time, the contradiction between supply and demand of tourism is getting worse. As a government and enterprise, the development of tourism is nothing more than two points: one is to meet the market demand, the other is to develop the economy and create profits. The problem now is that the slogan of "tourism transformation" has been shouted for many years, but the situation of extensive development has not fundamentally improved. The reason is first of all in concept. To develop tourism, the first thing should be to provide tourists with quality services: excellent tourism products, high-quality supporting facilities and so on. The economic development driven by tourism can only be put in the second place, and tourism income can only be the added value under the premise of serving tourists well. Otherwise, putting the number of tourists and ticket revenue in the first place, tourism products will naturally be shoddy, various services will be in short supply, various complaints will continue, and governance will fall into a vicious circle of piecemeal treatment.
Changing ideas requires scientific and effective governance as a guarantee. The governance of the tourism market needs to be carried out from multiple levels. First, take the problem as the starting point, dissect it from point to surface, the heavy penalty and the accountability, and achieve the warning effect of attacking the symptoms with heavy punches. Second, implement system governance. Tourism is very comprehensive and systematic. Judging from the six elements of food, shelter, transportation, travel, shopping and entertainment, any link that goes wrong will have an impact on the whole chain. It is necessary to mobilize all government departments to carry out long-term and meticulous management of all aspects of tourism in accordance with the law and regulations. Third, give full play to the supervisory role of tourism industry associations and tourism volunteers. Tourism industry associations, trade associations and tourism volunteers are the most adept and difficult to be deceived in tourism industry management. Fully stimulating their social vitality will make tourism governance to a higher level. Fourth, after major holidays, the national tourism information inventory should not only release and rank the number of tourists, ticket income and catering income, but also increase the information release of tourists' satisfaction with scenic spots. In the Internet era, with the emphasis on big data today, we can at least publish the tourist satisfaction of national scenic spots for 5 years, and gradually push it to scenic spots for 4 years and below, so as to force the tourism industry to transform with data.