Jobs: planning, marketing, customer relationship management, on-site service and other jobs for meetings, exhibitions and large-scale activities of exhibition enterprises; Engaged in marketing planning in the exhibition festival department, hotel conference department and wedding planning department of tourism enterprises; Engaged in participation planning, enterprise marketing planning, enterprise activity planning and marketing promotion in ordinary large enterprises and institutions.

Curriculum: First, the core courses of exhibition operation, such as exhibition project management, exhibition customer relationship management, exhibition marketing, conference organization and management. , all have settings, and training items are nested in core courses, such as the "opening ceremony activities" of exhibition project management; Second, pay attention to setting up practical courses in operation and technology.

Such as computer aided design (CAD), advertising design, display design; Third, offer more general courses related to exhibitions, such as consumer psychology, exhibition introduction, exhibition management communication, etc. The fourth is to offer cultural quality courses, such as "convention etiquette", "convention copy" and "Chinese and foreign folklore". The fifth is to offer comprehensive practical courses, such as exhibition visit, exhibition explanation, graduation thesis, internship and so on.