This world, all sentient beings, each has its own way of living!

Entrepreneurship is a way of thinking, a moral quality and an outstanding talent, which requires comprehensive consideration of methods and harmonious leadership.

As far as women are concerned, the reasons for starting a business can generally be summarized into the following three categories-

One is to maintain self-esteem and not be discriminated against. Women perform better in administrative agencies. If it is in an enterprise or an individual industry, the "boss" is still a bit "discriminatory" in hiring women. For example, having children and raising children will delay work, the physiological period is not suitable for overtime, and it is inconvenient to travel frequently. Such women will use the resources or contacts of family, husbands, relatives and friends to engage in relatively independent things.

The second is the pursuit of equality between men and women, economic independence and abundant money. Most of these women are intellectual women and independent people. They understand that only with economic independence can their body and mind be independent and free, and they will not become accessories of men, live a comfortable life, be filial to their parents, be conscientious to their children, and realize their social values.

Third, it is right to take care of the family and make money. They generally engage in "housekeeping" at home, engaged in design, consulting, sales, entertainment, financial management and other industries. Taking the Internet as a platform, or making handmade products at home, or engaging in flexible-time occupations, can not only make money, reduce the family burden, but also take care of children and family members and live their own "small life".

For women, if they like a suitable industry that can make money, the entrepreneurial direction is better. The following is an excerpt from my book Wu, which may inspire you. * * * Mian-male, female, be a man first, then be a man and a woman. In other words, both men and women should first be "people" who have the ability to survive and live independently, and then choose the appropriate way of life and lifestyle according to the characteristics of "women" and "men"!

I hope the female friends who start a business can live a happy life independently!

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Because of industry and career reasons, the author started an entrepreneurial life in first-tier cities and often contacted many female entrepreneurs or female executives. With the performance and development of female groups in the workplace, I also summed up some personal experiences and shared them with this topic. As a male writer, no matter in the workplace or in the entrepreneurial environment, I feel the "unfairness" of women in the present society, some of which are hidden rules and some are open discrimination, but in any case, in my 12-year career, the concept of equality between men and women is indeed constantly improving (in first-and second-tier cities).

Many professional female executives also started their businesses in their thirties. As for the reasons for starting a business, there are actually various reasons, among which more can be classified into two aspects, one is resource-based entrepreneurship, such as personal connections, and the other is skill-based entrepreneurship, such as professional skills. But both men and women, entrepreneurial opportunities mostly occur in big cities, and the proportion of women in big cities will be higher than that in other regions. Especially for the development route of women in the workplace, women in big cities are more likely to get the chance of success, so many cases seem to be the performance of "more and more women choose to start businesses". In fact, I think this phenomenon is more common in big cities. Let's take a closer look at all kinds of female entrepreneurship.

First, the "bottleneck" of women in the workplace will appear earlier than men. With marriage, childbirth, family and other reasons, women in the workplace are often more passive than men. Although it can't be said to be "discrimination", there are various hidden rules in the recruitment information of many enterprises in the fierce competition environment of commercial society, especially in big cities. For example, hr will intentionally or unintentionally ask female recruiters about marriage and childbirth, after opening the second child. From the perspective of personal development, "bearing" is an individual's right, but from the perspective of enterprises, once a woman enters the pregnancy cycle, it means a "career vacuum period" of more than one year, and for personal development, most women have also entered a "pause period". Even if they return to work after giving birth, many women say that they are "discriminated" at work and excluded from core jobs. Although it is a case, it is still more or less "discriminatory". Although the phrase "one year in the baby's brain for three years" is a joke, it has also become a "psychological burden" for women in the workplace. Therefore, for the rising professional women, the career bottleneck caused by family reasons will also force them to choose other development directions, such as entrepreneurship.

Second, in the matter of starting a business, the biggest manifestation of "equality between men and women" is that women encounter many "unfairness" in the workplace, especially those aged 30-40. The bottleneck has been difficult to break through in the original work, so entrepreneurship is another breakthrough. For women in the workplace in big cities, entrepreneurship is a qualitative change process of workplace resources accumulation to a certain stage. Entrepreneurship is often a process of transferring from a large platform to a small platform, and it is also a process of upgrading resources to transformation. For women, the commercial and social resources and advantages accumulated on the platform of large enterprises are easier to achieve promotion in a small scale, which just makes up for the gender disadvantage. Entrepreneurship is relatively equal's business. Of course, at present, most women start businesses in the form of "holding a group to keep warm". After all, compared with men, women groups will have more advantages than male entrepreneurs in detail management and team cohesion.

Third, the rise of the "female economy" and the change of social atmosphere In recent years, leaders of many countries and regions have appeared as "women", and such influence has also appeared in commercial society. Women are no longer the so-called "vulnerable groups" in the past. Studies have shown that in the past five years, the average pre-tax income of 15~64-year-old women, middle and senior managers and women has increased by 25%, 364% and 74% respectively. The average annual online shopping expenditure of female consumers increased by 246%! The Accenture report even gives an amazing statistic-there are 400 million female consumers aged 20-60 in China, who can spend 10 trillion RMB every year if they want. What is the concept of 10 trillion? It is probably the total GDP of Hong Kong in the past five years, and the market value of 2.5 Alibaba can hollow out 37 Ma Yun. The report on women's housing 20 19 released by Ke Holdings Inc shows that in 20 18, the proportion of women buying houses was 46.7%, of which 74.2% did not have the support of their partners and 29% bought their own houses. After the rise of women's economy, the entrepreneurial thinking of "women know women better" followed.

Fourth, the direction and opportunities suitable for women to start businesses are mostly in the "tertiary industry", mainly concentrated in the tertiary industry. For example, Women's Science and Technology mainly solves the problem of women's empathy in real life. They improve their families, themselves, the happiness around them and their lives, such as children's education. Women's entrepreneurship is also younger than men's entrepreneurship, and their self-growth characteristics are outstanding. Most entrepreneurial women have a bachelor's degree and work experience, and breaking the routine is an opportunity. At the same time, women's entrepreneurship will pay more attention to the integration of commercial value and social sustainable development, such as in the fields of art, tutoring, consumption, and even the hot live broadcast field at present, which is also the general direction of women's entrepreneurship. The author believes that in the future, the proportion of companies led by women-controlled and women-led entrepreneurs will be greatly increased, the "business model" will be recognized by the society, and women's entrepreneurship will be favored by more social capital.

In a word, female entrepreneurs have a more unique perspective, sharper cognition and delicate emotional expression when solving problems than men, are closer to the female market and have insight into the psychology of female consumers, thus providing more suitable services for the female economy and its consumers. Therefore, all kinds of micro-entrepreneurship, grassroots entrepreneurship and part-time entrepreneurship rooted in the field of "fashion consumer service" in the tertiary industry, such as online stores, live broadcasts, community stores and private education, will usher in more and more opportunities, which are more suitable for women and become the mainstream of micro-entrepreneurship and mass entrepreneurship.

It is actually a good thing that women choose to start a business. Whether they are successful or not, they can step out of their comfort zone and challenge themselves. This is the independent woman in the new era.

The general impression of women is that they are married and have children and do all the housework, but this is the previous concept, not a nanny. Why do you want to put the burden of the whole family on women? Men can also share, and men should try to change. Don't always use work as an excuse.

When women choose to start a business, they can improve themselves, make themselves more independent and realize the freedom of money.

Since the whole family only depends on their husbands to make money, what you usually spend really depends on your face, so women are economically independent, so they don't have to have such a low status at home and have no right to speak. Women should also do their best to start a business, because many people are not necessarily good decision makers or managers. They must refer to the experience of successful people, read more professional books, investigate and analyze in many aspects, and don't take the initiative to do it. If they don't persist when they encounter difficulties, sometimes it will have serious consequences.

Women's entrepreneurship depends on what line they are suitable for, stick to their familiarity and hobbies, and remain unchanged for three days. If they are not determined to overcome many difficulties encountered in starting a business and have no money to do the foundation, then don't try it easily. There are many things to prepare for starting a business, and everyone can work together. You can also come to me at any time to talk about the ups and downs on the road to entrepreneurship. I'm a loser who hasn't landed yet, but I'm still trying to stick to it.

I am Huang Hande, a senior national marketer, engaged in entity management 17 years!

★ Question: Why do more and more women choose to start businesses? How do women choose their own entrepreneurial direction?

Question Keywords: Female Entrepreneurship ★★

In China, female entrepreneurship is just a phenomenon!

It is the integration of China's economic development stage and national values.

It is also a conflict between the traditional values of East Asian culture and the values of the western feminist movement!

I don't know if you have thought about the following questions:

1) What are the reasons why women in China leave home to take part in social work?

2) As East Asian countries, why do Japan and South Korea seldom advocate female entrepreneurship?

3) Why is the number of single men and women increasing in China? The continuity of marriage continues to decline?

Generally speaking, women's entrepreneurship has not been interpreted and judged from the historical development view and the development history of the world economy!

Below/below/below

Let me give you a face-to-face answer!

Why do more and more women choose to start businesses? Before the founding of New China, no politician (ruler) put forward the slogan of female entrepreneurship!

What is the reason!

Subject to women's human body function!

Human production includes material production and population production.

In feudal times, material production mainly included agricultural production and simple handicraft production.

The productivity of a single labor force (male) is very low.

To cope with the short life limit, but also to deal with unrelated natural disasters.

The easiest way to maintain food and clothing is to increase the labor force.

That is to increase population production. Since women are born as carriers of population production, the mission of natural women is to "add more people".

(Note: Tianding refers to more men and fewer women)

In the long process of feudal culture in China.

Derived a series of cultural inheritance for women (three cardinal guides and five permanents)

After entering the Republic of China, China experienced wars, including not only warlord regimes, but also eight years of anti-Japanese war.

Although, the New Culture Movement gave women some freedom and choices in life.

But it is limited to the upper-class intellectual families influenced by western culture.

(such as the Soong sisters)

And the homes of businessmen in coastal cities (Hangzhou, Shanghai, Guangzhou, Chongqing, etc.). )

(For example, "Miss Xiguan" in Guangzhou)

The vast majority of families in China still follow the functional distribution of women in past dynasties.

(such as the existence of clan ancestral halls and family laws)

When New China was founded, great men put forward the slogan "Women hold up half the sky".

Let women participate in social production (material production)

(e.g. China textile industry)

The premise is that the labor force is not enough and the production efficiency is low.

It can be said that it was a "expedient measure" in line with the national conditions at that time.

There is no way!

Women in China have since embarked on the field of social production!

1978 Since the reform and opening up, China has established contact with the West.

Economic construction has become the primary national policy.

The traditional female production system has been broken.

(such as the merger and bankruptcy of large state-owned enterprises)

How to resettle these women who have already participated in social production? !

The solution: encourage women to find their own jobs!

Since the development of market economy, western culture has continuously invaded the traditional oriental culture.

Among them, the most extensive is the western feminist movement.

The original intention of the feminist movement is to strive for "equal pay for equal work" for women's employment.

As a result, in China, women became independent.

Including:

Economic independence (main performance)

live independently

Emotional independence

Its passion lies in affirming that women are an integral part of social production.

But it denies China's national conditions and historical and cultural heritage.

Deny China's farming culture for thousands of years.

Equate the development history of China with that of the West (industrial culture).

This is a series of social conflicts!

Weapons such as:

Female homosexual relationship

Dink phenomenon

alone

These include: gaining economic independence, getting rid of family responsibilities, getting rid of personal attachment and giving up the task of population production.

Become its main performance!

It can be considered that women's entrepreneurship is just a modern lifestyle that women choose.

Creating social wealth is only its objective effect!

How do women choose their own entrepreneurial direction?

Ladies and gentlemen,

You can refer to the ranking of China foxes in recent years.

Among them, there are only a handful of successful female entrepreneurs.

There are basically three types of industries for women to get rich.

First: policy dividend type.

Weapons like Lance Technology.

Second: family inheritance.

Embrace like "Country Garden"

Third: resource control.

Arms like "Longhu Real Estate"

Imagine this:

Ordinary entrepreneurship, if there is no core technology, no scarce resources, no trial and error cost investment.

Entrepreneurship is hard to succeed!

Men are still like this!

How many women are there? !

Women should succeed in starting a business.

The closest thing to reality is to have a technology (core, scarce is better)

Even an ordinary shop.

It can also grow into the foundation of the brand.

For example, the "Modern China Tea Shop" in Changsha (the founder and his wife started their business together).

The second is to have a supportive family member (spouse)

Leave the above two points

The road to entrepreneurship is difficult!

★★★

Since you chose to start a business,

You must face everything.

So are men.

So do women.

Hande manages every article and empowers him to grow every day!

1, the real equality between men and women is economic equality. Modern women have long realized the crux of this problem, so they choose to start a business and make themselves economically independent.

2. Women should choose industries that they are familiar with, are closely related to their lives and have mature business models, such as selling agricultural specialties, daily necessities or domestic pregnancy and baby services in WeChat business. In short, they should be related to the lives of ordinary people.

Modern women have greatly improved their knowledge, broadened their horizons and enhanced their sense of independence. In the tide of commodity economy, they dare to make waves, earn a glory for themselves, prop up a world, improve their social status and lay a solid foundation for future happiness.

It is not easy for anyone to start a business, and only through hardships can they achieve something. It is more difficult for women to start a business. They can't watch others take a good road, but also take other people's roads. Everyone has different abilities and needs to go their own way according to their own conditions. Generally speaking, women are more likely to succeed in fine business and are not greedy. From small to large, one step at a time, it will definitely get bigger and bigger.

It is very important for women to grasp the direction. If you are in the right direction, you are halfway there. It is suggested that learning from successful people will get twice the result with half the effort.

The social ideology handed down for thousands of years is that men are in charge and women are in charge of housework, but women, including my mother's generation, basically don't go out to work regardless of "looking beautiful". In recent years, because they are idle and bored, they occasionally do odd jobs.

However, with the changes of the times, the concept that men are superior to women is gradually improved. More and more families send their daughters to the door of higher education, and many women also hold important positions in society. But with marriage and children, many women have to give up their jobs and return to their families.

People who have seen the hit drama My First Half Life are too familiar with the role of Luo Zijun. They believe that "family is everything". After graduating from college, they married Chen, and Chen Ye was a famous ex-husband on the Internet. Unfortunately, they have been betrayed by marriage, and a housewife with a mother-in-law has returned to the workplace and started a second life.

Luo zijun

In fact, from this TV series, we can still see the helplessness of many housewives and treasure moms:

Everyday life is to take care of the children and clean up the housework. Facing the difficulties of her husband's work, she doesn't know how to help or what to do, because they are more or less out of touch with the times. But in life, there are still all kinds of husbands:

If children are not well cared for, they will be complained, "What can you do if children are not well cared for?"

Spend more money and be accused of "not making money and spending more money";

Going out for a drink was immediately refuted. "My work is very stressful. Is it easy for me to have dinner with the leader? What are you nagging about? "

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Housewives' worries

In fact, 80%-90% of families in China are: whoever earns more money has the right to speak, which you can't deny.

Therefore, in today's good economic conditions, there are many entrepreneurial opportunities outside, and women will naturally not give up. After all, you can take care of your children and start a business to make money. You must make a breakthrough at both ends, so more and more women choose to start a business.

Because entrepreneurship can bring them too many benefits, it can be said that it is a feeling of saving the day.

There are many benefits

Can bring financial security: women are inherently insecure. Women in the family need to reach out to their husbands for all expenses, and also guard against the invasion of foreign enemies by lovers and mistresses. Therefore, a career can bring them economic independence, make them feel independent of others, even their husbands, and their psychological security will be greatly satisfied.

Improve family status: With a career, financial resources, unreasonable demands and accusations from her husband, difficulties in the relationship between mother-in-law and daughter-in-law, and various cold eyes, all these will be solved by Grandpa Mao, who will buy whatever he wants economically. They have no reason not to be moved.

Enhance the sense of self-worth: As the saying goes, "To marry a Chinese is to dress and eat", but every day is a monotonous life: taking children, sending them to school, and doing housework and cooking, they will feel bored, feel out of touch with society, and gradually feel worthless. A career can solve this embarrassing situation perfectly, and self-worth will be improved immediately. I feel that I am not a waste, I can still have a career and make money.

Mass entrepreneurship and innovation

Choice of entrepreneurial direction: I believe that whether you choose e-commerce, self-media or physical stores, according to your family situation, referring to your own advantages and familiar fields, you can come up with your own characteristics and expertise to explore the market demand of the surrounding people, which is a good entrepreneurial idea and project, rather than rushing to start a business.

Good writing, writing from the media.

Good eloquence, do self-media training output.

With contacts and business circles, you can choose e-commerce.

Like movies and be a film critic.

. . . . . . . . . . .

It is a low-cost or even no-cost venture. Remember: don't trust projects that can make money while lying down, and don't play projects with high return on investment.

The experience of a girl with three entrepreneurial experiences

First of all, women start businesses for economic independence and are withdrawn. If you have money in your hand, you naturally have confidence. They don't have to look at people every day, and they have to ask for a small sum of money.

The second is to relieve family pressure. Mortgage and car loan, educating children to support the elderly, if a family member is sick or has an accident, a family that relies solely on men is fragile.

I'm a woman, and I'm thinking about starting a business now, but I just want to find a profitable job, a sideline, and so on. The cost is low, and you can give full play to your specialty, realize your knowledge and earn some pocket money. After all, now that the economy is in recession, it is still not appropriate to start a business in big strides. If failure easily dampens confidence, women are more likely to give up.