With the rapid popularization and development of network applications, online advertisements have become an indispensable part of this new media, among which pop-up advertisements are one of the most common online advertisements.

With the rapid development of network popularization and application, online advertisements have become an indispensable part of new media, among which pop-up advertisements are one of the most common online advertisements.

Although the development of online advertising in China has just started, with the increasing number of websites, the increasing amount of information and the increasing frequency of e-commerce activities, pop-up advertising, as one of the main forms of advertising, will be a very important issue for media, social enterprises and advertisers. .

Although the development of online advertising in China has just started, pop-up advertising, as one of the main forms of advertising, is a very important issue for the media and social enterprises to find advertisers with the increasing amount of information on websites and the increasing frequency of e-commerce activities.

An advertisement has been published. How to determine the effect of the advertisement?

An advertisement appears, how to determine the effect of the advertisement?

Therefore, the evaluation of online advertising effect is still a problem worth discussing.

Therefore, the evaluation of online advertising effect is still a problem worth discussing.

This article will talk about the influence of pop-up advertisements on consumers' psychology.

This article will talk about the impact of pop-up advertisements on consumers' psychology.

In this paper, the author makes a comprehensive thinking on the evaluation of pop-up advertising effect, involving the present situation of pop-up advertising, the significance, characteristics and principles of pop-up advertising effect evaluation, and the methods of pop-up advertising effect evaluation in China. At the same time, the author uses the method of pop-up advertising effect evaluation to determine the true value of pop-up advertising, and combines management and economics to study the effect evaluation of pop-up advertising.

This paper comprehensively considers the pop-up advertising effect evaluation, involving the current situation of pop-up advertising, the concept, characteristics and principles of pop-up advertising effect evaluation, and the effect evaluation method. Combining with the current situation of pop-up advertising evaluation in China, this paper discusses the significance of pop-up advertising effect evaluation, and uses this method to determine pop-up advertising, and studies the pop-up advertising effect evaluation in combination with management and economics.

Keywords: psychological impact of online pop-up advertisements on consumers

Keywords: psychological effects of online pop-up advertisements on consumers