Alcohol belongs to retail consumer goods with extremely sensitive appearance. Whether it is inner packaging or outer packaging, visual impact not only brings consumers rich purchasing information, but also becomes one of the key factors for consumers to choose goods quickly. In the market environment where products are gradually homogenized and the appreciation concept is the same, wine packaging has a sales role that cannot be ignored. Packaging is an important part of product entity, and it is also a tool for enterprises to carry out promotional activities.

In 2002, China's beer sales surpassed that of the United States, and the annual output has steadily increased 1 10,000 tons since then. With the continuous merger and brand integration of the beer industry, the number of cartons, the number of promotional cards, the color standard and the strength requirement are increasing, which brings opportunities and challenges to printing and packaging enterprises.

In 2005, the liquor industry faced a recovery growth, with a total amount of 3.49 million tons, and continued to maintain the growth momentum in 2006. 199 The national wine production was less than 300,000 tons. Due to the rapid growth, it is estimated that it will reach 800,000 tons by 20 10. The greater demand of liquor industry and wine industry for the quality and quantity of high-end product packaging has promoted the application of high-end environmental protection offset press, flexo press and high-speed die-cutting machine in China. Only from the perspective of printing processing, the domestic market can obtain high-quality packaging with beautiful colors but not beautiful, moderate but not too much. The printing industry has nearly 1,000 sets of various Roland, Heidelberg and Gaobao offset presses, among which there are a number of new-generation presses with high quantitative (over 400g) and micro-corrugated direct printing, which can meet the printing of high-quality, short and medium-sized color boxes/boxes. There are more than 500 flexographic printing machines, and the printing screen can reach 80 lines, which can meet the printing of multi-color, long and medium-sized boxes/boxes; There are dozens of flexographic prepress/gravure printing machines, and the printing quality is close to offset printing, which meets the needs of mass color box/box printing. The extensive use of post-processing equipment, such as automatic die cutting machine and on-line box pasting molding machine, provides a guarantee for the high-precision operation of carton clamping.

A new application of wine packaging-micro-stare blankly box

Good packaging can arouse consumers' interest in buying and trigger their motivation to buy. Liquor enterprises gradually realize that packaging differentiation can highlight their own product personality, beautify brand image, attract consumers and bring benefits to enterprises. Through the storage, transportation, packaging and display of products, the design concept and market demand of products were publicized, which promoted the rise of direct printing corrugated board technology by offset press. Four-color offset printing is traditionally considered as the most ideal printing configuration. Through the continuous improvement of corrugated cardboard, G-type and N-type have drawn a satisfactory full stop for offset printing. The application trend of European and American countries shows that the folding carton, as the main packaging of consumer goods, is gradually being replaced by the miniature corrugated color box with vivid graphics, exquisite printing, neat box shape and light weight. Since the advent of 1990 micro corrugated paper, the market utilization rate has been continuously improved, with the annual growth rate of 2% in the United States, and its share in Europe in 2004 was about 12%, mainly using micro corrugated paper boxes. At present, 30% of products packed in folding cartons can be replaced by micro corrugated boxes.

China's miniature corrugated board has just started, limited to the production of E-type corrugated board. As far as the quality and grade of paper products are concerned, there are few varieties and low grades, which need to be developed vigorously. The existing Roland 700, 900 and KBA- planta offset presses can directly print miniature corrugated board with a little adjustment, and there is no rubbing phenomenon or corrugated deformation that reduces the strength of the board. At present, many domestic printing and packaging manufacturers have this kind of offset press, which provides the necessary color printing basis for the card box to turn to micro corrugated paper. Compared with folded paperboard with the same weight, miniature corrugated paperboard has better printing adaptability, higher stacking strength, stronger shock absorption and lower cost. The new type of micro-tile carton paper towel uses lightweight white paper towel, white card, color card and glass card instead of imported high-gram coated cow card for card box production. In terms of environmental protection, corrugated products are easy to recycle, and there is no need to bury coated cardboard in the soil.

Micro-tile color box is beautifully printed. Lightweight white cardboard and low gram weight corrugated cardboard are used to manufacture corrugated cardboard with a weight of 300-550g/m2. With the improvement of unit paper utilization rate, the overall packaging cost decreases. When the weight and thickness of cardboard are reduced, the transportation cost and stacking space of goods are also reduced. Most importantly, the miniature corrugated paper color box combines the two functions of transportation and sales packaging, saving the cost of secondary packaging. European and American paper mills specially designed lightweight white paper under 200g for thin tile cartons, such as Kemia Art coated cow card from M-Real in Finland, CKB from StoraEnso in Sweden, and white cardboard from VisyLite, Westvaco, St.Laurent and IP in the United States. Whether it is coated paper or white cardboard, the smooth surface and good inking of corrugated board make the printing full of color, clear graphics and text and dazzling luster. Microwave pattern color box not only brings benefits to color box manufacturers, but also brings new business opportunities to wineries when used for wine packaging.

Flexo printing makes wine packaging more exciting

The first high-level British Dington flexo printing machine in China has settled in Yantai Huaxin Carton Technology Co., Ltd., which will provide high-quality, multi-color and environmentally-friendly carton packaging for wine, liquor and beer brewers within 500 kilometers. Mr Lin Xueping, general manager of Tianjin Tiandi Hecai Packaging Co., Ltd. said: "The design of wine outsourcing is not complicated, but the color is exquisite. Customers seek the appearance quality of offset printing and the environmental advantages of flexography, and we try to take this into account when introducing printing machines. " Tiandi and the company have offset printing and watermarking technology to produce corrugated color boxes and color card boxes for the food and beverage industry. Three years ago, the company introduced advanced automatic opening and burying technology of paper packaging from Adalis, which enabled the wine box/box to be opened and displayed automatically without the help of die-cutting line or cutting. At the same time, the built-in glue seam can also strengthen the hand hole and increase the handle function of the box/box. "The new technology can obviously bring anti-counterfeiting benefits to liquor packaging." Vice President Cai, who is in charge of production in Tianjin Jinwei Beer Company, is very interested in this.

The advantages of flexographic printing are first manifested in environmental quality, and flexographic ink printing does not pollute the air and substrate; On the other hand, it shows the flexibility of post-printing, unlimited printing quantity, fast plate changing speed and low rejection rate. With the rapid progress of flexographic printing technology, color micro corrugated boxes can be printed directly. This flexographic post-printing method can achieve colorful color effects and overcome the common washboard defects in corrugated paper printing. Dupont's thin plate technology and the fine photoetching effect after bost 6 color printing make the printing of miniature corrugated board more vivid, and the ink coverage and contrast effect are close to offset printing, which opens up a brand-new printing and molding process for liquor packaging.