The remaining manufacturers can only be regarded as "small fish and shrimp", such as Motorola and LG, which are classified as "others".
Other manufacturers are excluded from the operator channel, such as Huawei and Xiaomi.
However, this domestic brand is an exception.
According to the data released by Counterpoint, an authoritative research organization in the world, in 2020, Yijia is the only mobile phone brand that grows against the trend in the US market, with an annual growth rate of 163%.
One plus started from overseas markets and has a good reputation in the international market.
In 2020, the momentum of one plus in the US market is even stronger than that of Apple.
The powerful Apple finally ushered in the first 5G mobile phone iPhone 12, but in the local market, Apple's mobile phone sales still fell by 3%.
Why can one plus grow against the trend? The author believes that there are four reasons.
First of all, thanks to one plus system.
One plus starts from overseas and is equipped with a native Android system. Overseas users are very familiar with this interface and are more likely to accept one plus.
One plus is a bit like domestic millet, paying attention to cost performance.
One plus mobile phone is only the flagship, but the price is very conscience.
Users all over the world are like this, the price is right and everything is easy to discuss.
One plus mobile phone sales channels are more perfect.
In overseas markets, the main sales channel of smart phones is operators.
Counterpoint report shows that one plus energy can be enjoyed exclusively in the US market, thanks to the vigorous promotion of operator channels.
T-Mobile has nearly 6,000 stores in the United States, and it has the closest relationship with one plus cooperation.
One plus cooperated with T-Mobile, the largest operator in the United States, to launch customized 5G models.
On the other hand, Xiaomi and Huawei are squeezed out by operators, and good products have no sales channels and are not competitive.
One plus the pursuit of quality never stops.
One plus is very similar to Xiaomi, paying attention to cost performance and paying attention to details.
In recent years, the pursuit of details has become more and more perfect.
One plus seven attaches great importance to the polishing of mobile phone screens. As early as 20 19, one plus 7T was equipped with a 90Hz high screen.
For example, one plus eight series introduced IP68 dustproof and waterproof for the first time.
This is a function only available in high-end models such as Apple, Samsung and Huawei.
The author believes that the above is the key to one plus's success overseas.
Recently, the news of one plus nine was exposed, and the author found that one plus is still rushing on the road of pursuing high-end.
First of all, one plus nine will continue to polish the screen, which will be equipped with Samsung E3 material screen and support the refresh rate of 120Hz.
S2 1, which appeared this year, has amazing screen display effect and can adapt to the refresh rate of 120Hz, which is very energy-saving.
Last year's one plus 8T screen score was second only to the top Samsung Note20 Ultra at that time. I believe this one plus 9 Pro will also surprise us.
One plus CEO Liu stressed that this year is one plus image year, and will do its best to make mobile phone images and strive to be the first in the world.
Friends are trying to take pictures. Huawei and Apple have their own magical powers. Xiaomi and Samsung are both 1 100 million pixels.
Huawei and Leica hold hands, and vivo and Zeiss are married. How to recruit?
News shows that adding 9 Pro or holding hands with Hasselblad will create a top mobile phone image.
Hasselblad is an advanced imaging company with a long history. It will customize the lens module of the mobile phone for Yijia.
What kind of performance can one plus nine series have this time? It is worth looking forward to. Let's wait and see.
Written at the end, overseas, Huawei, which was expected to open up the situation, was frustrated in the high-end market.
Now, join Huawei.
The author believes that one plus will be the most successful domestic brand in overseas high-end market after Huawei.
Dear friends, what do you think?