2. Website operation mode
3. Website construction objectives
4. System core design
5. Website operating environment
6. Website content
Column description
The introduction of the company consists of two pages, both in Chinese and English. Through these two pages, the organizational structure, business scope and business philosophy of the metal trading company can be released to the outside world.
Electronic periodicals are composed of the company's electronic periodical publishing management system, through which the contents of periodicals can be published dynamically.
Member Management Through membership management system, members can be effectively managed, and the database of trading companies and manufacturers can be opened to the units that become members, and global and domestic quotations can be inquired.
News release is a dynamic update and release of news through the news release management system, and convenient background management is carried out.
Release of supply and demand information Through the supply and demand information release management system, businesses can publish and retrieve supply and demand information.
Product Release Through the product release management system, the latest products can be released effectively, and the search function according to the conditions can be provided for each merchant, which is convenient for merchants to find the needed products quickly.
Online Negotiation Through the online negotiation management system, it is convenient to negotiate transactions and improve the success rate of transactions.
Bidding Management Through the bidding management system, bidding information can be released conveniently and effectively, and bidding documents can be managed effectively, thus reducing the procurement cost.
Online trading Through the online trading management system, you can download orders and realize b2b electronic trading system.
Online Bidding Through the online bidding management system, online bidding activities are carried out.
Website services set up some informative columns to increase website traffic.
The futures section mainly introduces the price information, market forecast, basic knowledge, market review and related manufacturers' trends of futures.
Other columns website navigation, statistics module, hyperlink module, help system, etc.
Case 4-2 Overall Design of "Yishangju" E-commerce Website
First, the basis for creating 139EC. Computer output microfilm
For a long time, China's leather manufacturing industry has been continuing labor-intensive processing production and traditional backward sales methods, and its production technology and management level are far behind many other industries. With the emergence of e-commerce in the 20th century, many problems that are hard to imagine or solve in enterprises are considered to have been improved and changed. For product marketing, cross-regional sales management, enterprise advertising, customer information exchange and feedback, customer sales service, and product maintenance knowledge introduction, the work that these enterprises originally thought was "heavy" has almost become very easy without increasing the cost of enterprises. Even because of the rapid development of the logistics industry, the sales staff of the business department of the enterprise can almost complete all the sales work in a virtual way without leaving home. This brand-new model makes the traditional concept or model of "land management" disappear. With the support of Internet technology platform, the constraints of enterprise marketing area and space no longer exist, which is a great opportunity given by the Internet era. Under the impact of the trend of knowledge economy, the traditional marketing methods of enterprises must be completely changed. Under this general trend, the website 139EC. COM is one of the enterprise websites that are promoted to the market by many enterprises that advocate modern managers, and it is named "Easy Business Residence".
Second, the planning characteristics of 139EC. Computer output microfilm
Yishangju e-commerce website is designed according to the principle of "taking enterprise marketing as the center and everything serves marketing", and its functional features are as follows:
1. Professional content.
139EC。 COM mainly focuses on leather products. According to the characteristics of enterprise products, reasonable and orderly arrangements are made for product style, technology, quality, characteristics, market visibility, sales process, payment method and logistics method. At the same time, according to the commercial function characteristics of the website, the introduction and sales function settings of some other products are appropriately increased. In order to reduce the maintenance cost of the website to the greatest extent, the functions and contents of the website adopt a combination of static and dynamic methods, and most of them focus on fixed product introduction and publicity service information, reducing the proportion of mobile information, and some mobile information content is changed regularly.
Initial website 139EC. COM, B2B trade design adopts a static mode, that is, online negotiation quotation, and the traditional delivery and payment mode is still retained offline, while B2C trade adopts dynamic function settings such as online ordering and online verification payment, and gradually transitions to a comprehensive online signing, ordering and payment mode according to the maturity and application popularity of e-commerce technology.
2. Knowledge and interest
Using the characteristics of Internet remote communication, the performance characteristics, maintenance knowledge and product technical knowledge of enterprise products are selectively introduced to users (in the form of multimedia comprehensive expression through reasonable webpage layout), which not only allows different customers to selectively learn more and more detailed professional knowledge about goods, but also attracts more users' attention 139EC. Through the COMmonsense and interest of the content, com can expand the external influence of enterprises and cultivate more potential users.
3. Nature of commercial transactions
Transform the traditional leather goods trading mode and form an e-commerce trading operation mode. According to the regional maturity differences of e-commerce at home and abroad, different transaction processes are formed. At present, B2B international cross-border trade mainly adopts online contact and business negotiation, offline signing and payment, which not only changes the traditional means of information exchange into the way of using Internet technology, but also maintains the traditional mode that enterprises are familiar with, so that it can operate relatively safely, efficiently and at low cost. B2C e-commerce model is applied in the fields of network contract, security, electronic payment and mature logistics, that is, online payment and delivery by professional logistics companies are adopted to form a real e-commerce model.
4. Be able to speak two languages
In order to meet the requirements of the international open market, the homepage of the website is in the form of Chinese and English buttons, which is suitable for domestic netizens to browse Chinese information and shop, and also meets the requirements of information exchange in international trade. In the content structure distribution planning of 139EC. COM website, Chinese information covers almost all information and functional content, while English information is mainly business information.
Third, column planning
In order to meet the professional and knowledge requirements of enterprise business websites, after analyzing and dividing the target functions of websites, the system structure of website function columns is formed.
139EC。 Computer output microfilm
Product introduction
the second part
the third part
Trade flow
first part
Commodity anecdote
Departmental dynamics
message board
Leather craft school
Leather maintenance
Animal feeding
Handicraft making
Origin of leather products
mobile phone accessories
According to the internet browsing habits of ordinary netizens and the importance of webpage information, the first part of the function items in the function bar architecture are arranged on the main navigation bar as function keys; The second part arranges the function items as the contents of the auxiliary navigation bar, which mainly meets the requirements of commodity common sense. The third part is arranged to meet the comprehensive functional requirements of other commodities.
Fourth, the basic page function distribution analysis
According to the degree of specialization of commodities, the content of website columns is divided into three groups: main navigation column, auxiliary navigation column and comprehensive column. Considering the visual habit, the main navigation bar group is horizontally arranged at the most prominent top position, the sub-bar group is next to it, and other commodity bar groups stand on the main side of the webpage. This spell can be temporarily added or deleted according to the change of the product category of the website. In the whole column system structure, each column page basically takes this structure as a template, and at the same time, it can be freely switched between columns through mutual links.
According to the functional requirements of each column, put the corresponding information content in the center of the webpage, set some necessary auxiliary functions on the homepage and personal homepage, such as membership registration, information search, advertising and other functions, and set the address and email contact information at the bottom of each page.
Verb (short for verb) others
According to the business requirements of the website, in the product introduction page, in order to facilitate customers to order goods in real time, a special button for ordering is set in the photo position corresponding to the goods, so as to fill in the necessary purchase form or pay online in time. If users have information feedback, they can give feedback through message boards and emails to get timely treatment opinions.