Current location - Education and Training Encyclopedia - Graduation thesis - An introduction to the disciplines of the School of Liberal Arts of Central South University
An introduction to the disciplines of the School of Liberal Arts of Central South University
The college consists of two departments, four research institutes, two research centers, three research bases and two studios.

The College adheres to the school-running philosophy of "developing the college by running a school, rallying people's hearts, innovating work and leaping development", actively implements the strategies of "building a distinctive brand" and "differentiated development", strives to improve the level of discipline construction and the quality of personnel training, strives to achieve a breakthrough in doctoral programs, and strives to build the College into a lean and distinctive liberal arts school with important influence in China. Literature and art

Literature and art is the earliest subject with a master's degree in this discipline. There are 3 professors, 2 associate professors and 2 lecturers, all of whom have doctoral degrees. He presided over the completion of 5 national social science fund projects, published 2 papers in China Social Sciences, 4 papers in Literature Review and 4 papers in Xinhua Digest. Its characteristics and advantages are mainly manifested in:

1. Outstanding achievements have been made in the research of basic literary theories. This subject has always attached great importance to the study of the basic theory of literature, and has formed distinctive characteristics in literary principles, literary trends of thought, aesthetic categories and so on. Professor Ouyang Youquan edited the 2 1 century curriculum textbook Literary Theory and the Hunan provincial planning textbook Literary Principles. His Literature in Digital Context won the 4th Lu Xun Literature Award, Literary Theory Criticism Award, the third prize of humanities and social sciences in universities of the Ministry of Education, and the second prize of outstanding achievements in the 10th Philosophy and Social Sciences in Hunan Province. Professor Bai Dingguo's History of Contemporary Literary Thoughts in China (1956- 1976), Professor Liu Zemin's History of Western Aesthetics and practical existentialism aesthetic thinking mode are widely praised in academic circles.

2. Network literature research occupies the commanding heights. This subject is the first one in the national universities to list online literature as the research direction. It took the lead in establishing the research base of online literature and the website of "online cultural criticism", and successively won 5 national social science fund projects and more than 0 provincial and ministerial scientific research projects/kloc-0. He has published more than 20 academic monographs, including Introduction to Network Literature, Essays of Network Literature Professors (5), New Horizon Series of Network Literature (7), New Media Research Series (6), Development History of Network Literature, Network Communication and Social Culture, Introduction to Network Literature and Bitworld-Essays of Network Literature. It has a provincial-level excellent course of "Network Literature" and an excellent teaching team of "New Media Literature". After nearly ten years' operation, an online literature research team led by doctors and professors has been formed, which has become an important research center of online literature in China and has been widely recognized by academic circles.

3. Applied research meets the main needs of society. In order to serve the needs of social and economic development, literature and art also pays special attention to applied research and comprehensively uses interdisciplinary research methods such as culturology, management and economics. , and has carried on the characteristic research to the cultural industry, especially the cultural brand, and established the China Cultural Brand Research Center. Since 2006, China Cultural Brand Report has been published every year, which has been reported by CCTV, Guangming Daily, People's Daily and other national media for more than 20 times. Published the national planning textbook "Introduction to Cultural Industry", and successively presided over the completion of cultural inheritance and cultural consumption of film cultural industry (National Social Science Fund project), cultural creative industry and soft power competition in central cities of China (National Social Science Fund major project sub-project), cultural brand strategy research (Ministry of Culture project), and sustainable development research of Hunan cultural industry (Hunan Social Science Fund key project). The rise of the Internet of Things has brought opportunities, challenges and countermeasures to China's ideological and cultural communication (a major social science project in Hunan Province), and many other national, provincial and ministerial topics have had a great impact throughout the country, which has made a useful exploration for how basic humanities can serve the society.

(B) China ancient literature

The direction of this discipline has developed rapidly, and it has formed remarkable research and teaching characteristics, which are mainly reflected in the following four aspects:

1. The research achievements of ancient literary theory and classical aesthetics are outstanding, which embodies the broad academic vision of interdisciplinary and cross-culture. Most members of this discipline have interdisciplinary academic backgrounds. For example, Professor Mao Xuanguo, the leader of this discipline, is a master of arts and a doctor of philosophy. He is at the forefront of China's classical poetics and western aesthetics research, and has presided over 1 national projects and many provincial and ministerial projects. Professor Yu Yang holds a bachelor's degree in French, a master's degree in philosophy and a doctorate in ancient literature. He presided over a number of provincial and ministerial projects and went to France, Malaysia and other countries for exchanges and lectures many times. Associate Professor Bai Yin is a Bachelor of Science, Master of Ancient Literature and Doctor of Management. He has made a breakthrough in the study of thinking mode and methodology of ancient literary criticism, presided over the national project 1 and many provincial and ministerial projects. This direction has published many monographs in authoritative publishing houses such as China Social Sciences Press, such as Spiritual Criticism: Thinking Characteristics of China's Ancient Literary Criticism, New Aesthetic Theory, Research on China's Aesthetic Poetics, and History of Western Aesthetic Thoughts. , and published more than 70 papers in authoritative journals such as Literature Review and Literature Research, among which 20 were Xinhua Digest and NPC Copy.

2. The study of lyrics and folklore came into being. There are also six doctors in this direction, who graduated from famous universities such as Sun Yat-sen University, Nankai University, Wuhan University, East China Normal University and Zhejiang University. In the past five years, under the guidance of academic circles, they have made their mark in the fields of Ci poetry and traditional Chinese opera, and have successively won 2 national social science projects, 7 social science projects of the Ministry of Education and several provincial social science projects. He has published monographs such as Female Consciousness of Song Ci, Ecology of Song Ci from the Perspective of Communication, Lu Fangweng with chivalrous and tender feelings, Poet's House and Song Ci Inheritance, Economic Life of Scholars in Northern Song Dynasty, Study on Guanyin Story and Belief, and Study on Guanyin Bunsen Opera. And won many scientific research awards.

3. The integration of poetry theory research and creation effectively avoids the alienation between theory and practice. The research team of classical poetry creation led by Professor Yu Dequan has achieved remarkable results and formed a strong artistic atmosphere of poetry creation, chanting and calligraphy in this major. He has published poetry and calligraphy works in various domestic journals for many times, and his graduate students are among the best in poetry creation in universities across the country. For example, Li Bing, a graduate student in 2008, won the first prize in the National Classical Poetry Competition sponsored by Sun Yat-sen University.

4. The scientific research echelon is neat, with the composure of middle-aged scholars and the spirit of young scholars. The biggest feature of the scientific research echelon in this discipline is neatness: there are 2 professors, 5 associate professors and 2 lecturers, and the age structure is reasonable: 50-60 years old, 65,438+0, 40-49 years old and 30-39 years old, which avoids the backwardness of some traditional majors, has deep development potential, and inherits a rigorous and down-to-earth academic atmosphere and a good sense of teamwork. In particular, Professor Yu Yang gave a lecture on "Chivalrous and Tenderness Lu Fangweng" in CCTV Lecture Room, which had a good influence. Up to now, young and middle-aged scholars in this discipline have won the New Century Excellent Talents Support Program of the Ministry of Education 1 person-time, the first batch of talent projects in Hunan Province 12 1 person-time, 2 young backbone teachers in colleges and universities in Hunan Province, 2 Southwest Aluminum Education Awards and Central South University 1 person-time.

(C) the trend of modern and contemporary literature

China's modern and contemporary literature is an important subject of China's language and literature, which consists of 4 professors, 1 associate professors and 2 lecturers. Teachers in this discipline * * * published academic monographs 1 1 department, published more than 100 papers, presided over 3 national social science fund projects, participated in 2 projects, presided over 2 social science fund projects of the Ministry of Education, key projects of Chinese Writers Association 1 project, and provincial-level projects 10.

The characteristics of this subject are embodied in three aspects:

First, the organic combination of critical theory and literary creation. Professor Yan Zhen is one of the few teachers in colleges and universities in China who can combine literary theory with literary creation and make considerable achievements. He has published more than 30 papers in Literary Criticism, Literary Studies and Journal of Peking University, published the monograph "One Hundred Years of Literature and Postmodernism" by the National Social Science Fund, and presided over the Social Science Fund of the Ministry of Education 1 and the key project of the Chinese Writers Association 1. He published three novels in People's Literature Publishing House, which gained national influence. He is a famous contemporary writer in China. Among them, Water of Canglang published 40 editions with nearly 500,000 copies, and won many awards. He was awarded the the State Council Outstanding Contribution Allowance for his academic and creative achievements, and was awarded the title of "Artist with Virtue and Art" by the Hunan Provincial People's Government, and the first-class merit by the provincial government.

Second, Zhu Guangqian's research system is in-depth. Professor Wang Youxin is a young scholar of the "Hundred Talents Program" in Hunan Province, a sublimation scholar of Central South University, and a director of the Modern Literature Research Association in distinguished professor and China. He has successively presided over three projects funded by the National Social Science Fund 1 and the Provincial Science Fund, and published more than 30 related papers in Literary Criticism and Literary Research, including Selection, Acceptance and Alienation-Wang Guowei Accepts Schopenhauer, Zhu Guangqian Accepts Croce's Aesthetic Comparative Study (Joint Publishing Company) and Zhu Guangqian's Academic Review (Beijing Library)

Third, the study of local literature has opened up a new perspective. Professor Yu Jianxiang is a scholar of the "Hundred Talents Program" for young social sciences in Hunan Province and a young backbone teacher in provincial universities. He presided over the National Social Science Fund 1 project, the major project of the National Social Science Fund 1 sub-project, 6 provincial science fund projects, and published 3 academic monographs. Professor Yu Jianxiang put forward the concept of "local imagination", combed the germinal mechanism and symptoms of local imagination since the 20th century, and opened up a new research perspective. He published the article "The Agitation and Dissolution of Revolutionary Discourse in Local Imagination" in Literary Criticism, and there are many other papers in the same field, forming a series of papers. He published the academic monograph "Local Imagination: Modernity and Anxiety of Literary Expression" and presided over two provincial-level research projects on "Local Literature", which formed distinctive features in the field of "Local Literature" and became a new academic frontier in this field.

In addition, Professor Tan Dejing has distinctive features in poetry theory, and has published many monographs and a series of papers, which greatly promoted the research depth in his field. Dr. Su Xiaofang won the National Social Science Fund Project 1, the Social Science Fund Project of the Ministry of Education 1, and the Provincial and Ministerial Project 1, and published three academic works, showing a good academic development momentum.

This discipline has a neat academic team and a reasonable echelon. It has distinct characteristics in Bakhtin's research, novel creation, modern critical theory research, "local literature" research and poetry theory research, and presents a good development prospect.

(D) China philology

Chinese philology is an important subject direction of Chinese language and literature specialty. There are 7 teachers in this discipline, including 2 professors, 1 associate professors and 4 lecturers. All teachers have doctorates, and the ranks are neat and the structure is reasonable. Teachers in this discipline * * * published monographs 10, published dozens of papers, presided over 2 national projects and 6 provincial projects, and won provincial and ministerial awards 1 item.

The characteristics and advantages of this subject are concentrated in two aspects:

1. Exploring the origin of words has obvious research advantages. Professor Ren Jiyun, the academic leader of this discipline, has devoted himself to etymology for more than 20 years and has achieved commendable research results. Professor Ren Jiyun studied under the famous etymologist Mr. Jiang in the late 1980s, focusing on the history of Chinese vocabulary and etymology. Up to now, more than 20 academic papers on etymology have been published, and the most representative achievements are Hutong: A New Horizon of Pedigree Relationship and Wang Niansun, which were published in famous journals such as Research on China Language and Literature Dictionary. Undertake the national social science project: research on the origin of "harmony" culture. At the conclusion, the materials are solid, the argument is rigorous and the conclusion is reliable, which has been well evaluated by the National Social Science Planning Office. The published monograph "Chinese Etymology" won the third prize of excellent social science works, and many publications such as "China Ancient Studies" were published with book reviews, which were also widely used by academic colleagues. Professor Ren Jiyun's research provides valuable materials for the origin of words, reveals the law of the development and evolution of Chinese vocabulary, corrects mistakes in dictionaries, and makes contributions to improving the quality of dictionary compilation, enriching vocabulary theory and standardizing language and writing. Its academic expertise is of great significance, remarkable achievements and obvious advantages.

2. Combining with dialect phonology, the research features are distinct. Professor Liu Qingsong of this major has devoted himself to the study of ancient phonology in Ming Dynasty for many years, and has published many academic papers such as A Preliminary Study of Yang Shen's Ancient Phonology Thought and An Introduction to Ancient Phonology Thought in Late Ming Dynasty in core journals such as Ancient Chinese Studies and Language Studies. Published monographs "Summary of China's Classical Philology" and "Summary of Phonology and Poetic Metrics", which have caused extensive influence on phonology and won high praise from academic circles. He also presided over the national social science project: the study of the language communication of the Three Gorges immigrants, and put forward constructive suggestions for the formulation and implementation of the national immigration policy. Li Xinghui, an associate professor of this subject, concentrated on the contact influence between the Han dialect in southern Hunan and the Mian language of the Yao nationality in southern Hunan, and made a comprehensive and in-depth investigation and study of the Yao language in southern Hunan, which showed great strength in the study of contact between China and ethnic minorities and occupied an important academic position. He published "Dialect System of Lanjiaoshan Dialect in Yongzhou" in Dialect, which was also positively affirmed by dialect scholars. The research of Professor Liu Qingsong and Associate Professor Li Xinghui just embodies a feature of this subject: phonology and dialectology permeate and promote each other. Phonology studies the phonetic system of ancient Chinese and pays attention to the historical situation of Chinese pronunciation; Dialect studies the language application of modern Chinese and shows the actual situation of Chinese pronunciation, which can deeply trace the history of dialects and grasp the closely integrated evolution law of Chinese pronunciation. This kind of research has both distinct characteristics and great potential.

(v) Comparative literature and world literature

The Master of Comparative Literature and World Literature is one of the second-level master's degree programs in China. There are 3 professors, 2 associate professors and lecturers 1 person. Five of them have doctorates and two have overseas academic experience. This master's degree mainly has three research directions, namely, European and American literature, comparative literature and comparative poetics; Following the strategic creed of "Lean, Characteristic" and striving for first-class, the discipline team has captured new academic space through strong problem consciousness in every research direction, forming its own distinctive characteristics and unique advantages.

1. Research on the trend of thought of modern western literature oriented by European and American literature. Professor Ceng Fanting, a leading figure in European and American literature, is a visiting scholar at Cambridge University. In his early years, he published four monographs, such as Biography of the Purgatory Saint Dostoevsky and Biography of Hemingway the Lonely Lion, translated two kinds of books, such as Grudge of the Giant and Wander (co-translated), and edited eight professional works, such as 1 series (10). Based on the following strong problem consciousness, it is an indisputable fact that the development of western literature is obviously accelerated compared with before, and after the historical process of modernization is started, it is increasingly showing a progressive trend of thought; However, the two lines of western literary theory research and western literature research in domestic academic circles have been in a broken state for a long time, and the lack of ideological research as the joint point of writer's works research and literary theory poetics research is an important reason for this break. Professor Ceng Fanting's academic focus has shifted to the study of modern western literature. More than 10 papers published by him in authoritative journals such as Literature Research and Foreign Literature Review, and the final achievement of the national social science fund project "Literary Naturalism Research" which won the "excellent" conclusion in 2008 (won the second prize of outstanding achievements in Hunan Social Sciences) all reflect this turn. After the publication of the latter, with its brand-new interpretation of the naturalistic literary ideological trend system, it caused great repercussions in the academic circles and was highly praised by important newspapers such as Wen Yi Daily.

2. Study on the construction of China's modern literary theory in the spread of comparative poetics to the west. Professor Ouyang Wenfeng, the leader of comparative poetics, was selected into the New Century Outstanding Talents Support Program of the Ministry of Education, the New Century 12 1 Talent Project of Hunan Province, and the Special Funding Program for Outstanding Young Talents in Humanities and Social Sciences of Central South University. He has published 3 monographs, published more than 70 academic papers in authoritative journals such as Literary Review and Literary Heritage, presided over the National Social Science Fund Project 1, and completed many projects such as the Provincial Social Science Fund. In recent years, the upsurge of comparative study of Chinese and western poetics is in the ascendant, but most of them remain in the bubble state of conceptual renovation. There are many people who "fight from space". Professor Ouyang Wenfeng tries to avoid vanity. He analyzed Li Jianwu's poetics with western impressionism, expounded the construction of Wang Guowei and Zong Baihua's literary theory with western life aesthetics, and made a pioneering exploration of the construction and evolution of China's modern literary theory in the west wind spreading eastward, which caused an uproar in academic circles. This series of achievements won the third prize of outstanding achievements in provincial social sciences.

3. Ecological study of contemporary literature in China in the context of globalization of comparative literature. The leader of comparative literature is Professor Nie Mao, an overseas doctor. From the "tension of national fables" to the "reductive" interpretation of China's literature in the new period with western words, and then to the "evocative" interpretation of western classic writers' works based on China's cultural reality, it is always a remarkable feature of Professor Nie Mao's comparative literature research to pay attention to exploring the cultural-literary changes in contemporary China in the context of globalization and to respond to such changes. In addition to a large number of academic achievements in contemporary literature, he also devoted himself directly to creative practice-so far, he has published many novels, prose collections, poetry collections and so on. , and won the first prize of the World Chinese Literature Grand Prix, the first prize of the Singapore Lianhe Zaobao Novice Newcomer Award, and the 45th Anniversary Essay Award of People's Literature. (A) Cross-cultural communication

The research direction of this discipline focuses on how to establish a new international news communication order, discusses the evolution track of Chinese and Western news communication industries and news communication ideas, summarizes the development vein of Chinese and Western news communication thoughts, and discusses the development direction and value orientation of China's news communication industry from cultural comparison and multi-dimensional perspective. A young academic team with high academic qualifications was formed.

The characteristics and advantages of this subject are mainly manifested in:

1. Broaden research horizons and strengthen cross-cultural communication. Broaden the horizons of comparative journalism and cross-cultural communication research from many angles, especially paying attention to comparative culture; In the process of in-depth study of the history of Chinese and western news communication thoughts, we draw lessons from the multi-level comparative analysis model, and take relevant academic institutions in Taiwan, Hong Kong and Macao as partners to carry out comparative research on the news of the mainland, Taiwan, Hong Kong and Macao; Pay attention to cultivating the cross-cultural ability of the research team, and actively carry out various academic exchanges with academic institutions in the United States, France, New Zealand, Canada, Australia, Japan and other countries, enriching the academic connotation.

2. The direction of this discipline closely follows the development trend of contemporary cultural communication, and creates and perfects the professional intersection. Since the 20th century, the communication between different cultures has become more and more frequent, and the collision and communication between cultures are more intense than ever before. News media is an important force for cultural communication and exchange. How to treat the cross-cultural development trend of contemporary news media, how to correctly use the role of news media in cross-cultural communication, how to reduce cultural misreading in the process of news communication, etc., are all new problems raised by contemporary news practice to academic circles. To answer these new questions, the traditional theory of journalism and communication is obviously not enough, and it needs to integrate advanced theories such as literature, anthropology, sociology, psychology and linguistics. However, this subject has been trying to integrate the knowledge of many disciplines and take the road of compound development to adapt to the new trend of cultural communication.

3. Teachers of cross-cultural resources. Professor Yu Jianxiang, the academic leader of this discipline, has been engaged in feminist research for a long time and has a profound theoretical foundation in literature and sociology. Professor Yu Yang is a talent of the Ministry of Education in the new century. He has made great achievements in China traditional culture and French culture, and was awarded the "Hundred Talents Program" in Hunan Province. Professor Liu Qingsong is a famous scholar who has been engaged in the study of cultural language for a long time. They are all transferred to the field of news communication together with people from other disciplines and different cultural backgrounds, which can bring broader horizons and new research paths for the research and teaching of news communication.

(B) Research on new media communication

The teaching and research team of new media communication research consists of 1 professor, 3 associate professors and 2 lecturers. Professor Ouyang Youquan, an academic leader, is an expert who enjoys the subsidy of the State Council, a national model teacher, a famous teacher in Hunan Province and an outstanding social science expert in Hunan Province. This discipline has successively presided over 2 projects of the National Social Science Fund, 4 projects of the Ministry of Education 1 and 4 provincial projects, and published 9 academic monographs, which occupies an important position in the field of digital media research in China.

The characteristics and advantages of this subject are mainly manifested in:

1. The research of online media is at the academic frontier. This discipline is one of the earliest disciplines in China with network culture (including network literature) as its main research direction. It took the lead in establishing a network literature research base in Hunan Province, and established a "network culture criticism" website. It won 7 national social science fund projects and a number of provincial and ministerial scientific research projects, and published more than 20 academic monographs such as Network Communication and Social Culture, Network Communication and Literature, Network Narratology and Network Simulated Culture. Undertake national social science planning projects such as literature transformation research under digital media, opportunities, challenges and countermeasures brought by the rise of the Internet of Things to China's ideological and cultural communication, research on the social influence of online literature, and a new upsurge of socialist cultural construction in Hunan Province. After nearly ten years' operation, it has formed a research team of network culture communication with Dr. Ouyang Youquan as the leader and professors as the backbone, and has become an important research center of network communication in China.

2. Research on news communication from an interdisciplinary perspective. This direction focuses on the cross-study of communication, sociology and psychology, and pays special attention to the influence of digital media on social operation. For example, Associate Professor Bai Yin's national project "Collective Behavior Caused by Information Dissemination in Digital Media and Its Prevention" and his paper "Sociological Value of Network Literature" have a social psychological analysis of the interaction between network behavior and social behavior, and it is of great social significance to investigate the evolution law of network rumors. In terms of research methods, it also introduces the means of communication statistical analysis, such as its paper "Experimental Analysis Report on the Factors of Text Meaning Generation", which explains the problem of meaning giving in information reception and understanding by controlling experimental techniques.

(3) Cultural industry

The direction of this subject is based on the strong teaching and research strength and fruitful research results of China Cultural Brand Research Center of Central South University. China Cultural Brand Research Center of Central South University was established in April 2006. It is an important base for Central South University to integrate the research strength of humanities and social sciences related colleges such as College of Arts, Business School, Law School, School of Politics and Administration, School of Art, School of Foreign Languages and College of Higher Education, highlight its advantages and develop the characteristic liberal arts. It is also an academic research and talent training institution that serves the national economy and cultivates and promotes cultural brands.

The characteristics and advantages of this subject are mainly manifested in:

1. The scientific research and teaching of cultural industry and media management started the earliest in domestic universities. The College of Arts of Central South University first implemented postgraduate education in cultural industry, directly participated in, organized and formulated discipline norms of cultural industry, and promoted the emergence of cultural industry specialty. The course "Introduction to Cultural Industry" created by the team of experts in this discipline was selected as a provincial-level excellent course in Hunan Province in 2009, and the textbook "Introduction to Cultural Industry" was selected as a national planning textbook for general higher education in the Eleventh Five-Year Plan, which is the first professional textbook in this field in China. Cultural Branding is the only professional textbook for cultural brands in China.

2. A team of experts representing the highest research level in China and a series of achievements. Since 2006, the team of experts headed by Professor Ouyang Youquan has devoted itself to the research and promotion of cultural brands in China, publishing the annual report of China Cultural Brand for five consecutive years, and * * * publishing 222 reports of various cultural brands, which have been well received by all walks of life. Associate Professor Zhong's Research on the Core Competitiveness of China Newspaper Media and the Sustainable Development of Hunan Newspaper Industry also has extensive influence in the industry. This team of experts has always been at the forefront of similar research in summarizing the development achievements of China's cultural industry, actively promoting China's cultural brands to "go global" and improving the country's soft power and world influence.

3. Grasp the pulse of the development of cultural industry in China, and promote the interaction of production, learning, research and politics of cultural industry. On the basis of studying the theory of cultural industry, we extensively carry out cultural brand creativity, cultural brand planning, cultural brand evaluation, cultural enterprise management consulting and regional cultural industry development planning services. The team of experts presided over four national projects and six provincial projects. Formulating cultural industry development plans for 22 administrative regions, providing management services for more than 50 outstanding cultural brands, and making positive contributions to promoting the sound and rapid development of China's cultural industry.

(D) the practice of news dissemination

The practical direction of journalism and communication is the result of benign interaction between the first-class discipline and Hunan media environment. After nearly 10 years of construction and development, this direction has formed its own research characteristics and reasonable team structure. Its research focus and characteristics are mainly reflected in: paying attention to the extensive integration of multidisciplinary knowledge and research methods, and constantly expanding the research field of news communication practice. Break through the traditional thinking and methods of news communication practice research, and seek and reveal the operating law and internal mystery of news communication practice in a spirit of reflection and criticism. At the same time, pay close attention to the present situation and future development trend of the news communication industry, and actively explore new theoretical topics put forward in the process of media development and "industrialization" operation. The research content in this direction has positive practical significance for the in-depth study of applied journalism theory and the development of local media in China.

The characteristics and advantages of this subject are mainly manifested in:

1. All the experts in this subject have worked in the media and have rich experience in front-line news business. Professor Nie Mao, the academic leader, is a returned doctor from New Zealand. He once worked as a reporter in Hunan Daily and Sanxiang Metropolis Daily. Professor Hu Guanghua was the former director of Central South University's news center, and Professor Liu Zemin is the current director of Central South University's news center, who is directly responsible for the media in the school. Associate Professor Wang used to work in newspapers and magazines. Dr. Fan Mingxian was a professional channel producer of Changsha TV Station. Their rich professional experience has played a good role in promoting scientific research and teaching.

2. The direction of this subject has been strongly supported by Hunan media, and it has excellent interactive environment, mechanism and platform for teaching, scientific research and practice. Since 2005, this discipline has cooperated with Changsha TV Station's Political and Legal Channel, Changsha TV Station's Women's Channel, Hunan Economic TV Station (now Hunan TV Station's Economic Channel), Hunan Satellite TV, Hunan Daily, Sanxiang Metropolis Daily, Changsha Evening News, Huasheng Online, Chen Xing Online and Red Net to build the Industry-University-Research Consortium, and has successively completed more than 20 entrusted projects, which not only improved the influence of the discipline expert team in the industry, but also enhanced the brand competitiveness of local media.

3. The faculty of this discipline has achieved "doctor-orientation" and has great development potential. There are 3 professors, 3 associate professors and 5 lecturers in this discipline, all of whom have doctoral degrees. Dr. Zhong's Research on Media Management, Dr. Wang's Research on Journalism Legal System, Dr. Fan Ming's Research on Journalism Ethics, Dr. Hua's Research on Audience Psychology and Dr. Hua's Research on Media Consumption all show good academic development prospects.