Based on the present situation of tourism development in Lijiang, this paper analyzes the problems and shortcomings in the development of tourism in Lijiang, and puts forward some countermeasures to promote the sustainable development of tourism in Lijiang.

I. Introduction

Lijiang has many excellent traditional cultures of ethnic minorities, such as ancient Dongba characters, Old Town of Lijiang, Naxi ancient music, ancient tea-horse roads, white sand murals and so on. With the prosperity of tourism, Lijiang's economic, social and cultural life has undergone tremendous changes, with unprecedented prosperity, but there are also many problems, especially the serious loss of Lijiang's national traditional cultural resources. As the representative of Lijiang's humanistic tourism resources, national culture is related to the sustainable development of Lijiang's tourism industry, so it is necessary to strengthen the protection and inheritance of traditional national culture. Therefore, it is necessary to coordinate the relationship between development and national cultural protection and realize the sustainable development of Lijiang tourism.

Second, Lijiang tourism development problems and deficiencies

(A) the loss of traditional national culture.

In the process of developing tourism, traditional national culture has lost a lot, and food culture, local specialties, handicrafts and folk customs are disappearing under the torrent of commodity economy. Under the impact of modern civilization, the inheritance and development of traditional national culture are greatly limited. The migration, transformation and impact of the foreign population have brought great impact to the local local culture. Now Naxi children don't learn their mother tongue, but start to learn Sichuan dialect and Kunming dialect. They think Naxi is an obstacle in Chile. Even at home, there are several levels. Grandparents often speak Naxi, but grandchildren don't. The following foreign cultural dross, such as pornography and violence, has brought great negative influence to Lijiang's social culture, especially the development of tourism, and its influence cannot be underestimated.

(B) management can not keep up, the implementation is not thorough

The development and management of ethnic cultural tourism resources are not comprehensive enough, which will bring pressure to Lijiang tourism. In the development of tourism, people should pay more attention to development rather than protection, and pay attention to economic and social benefits. The utilization and development of tourism resources are unreasonable, and the management of tourist attractions is extensive; The influx of tourists exceeds the reception capacity of Lijiang reception area, and the overload operation has caused certain damage to the ecological environment of the tourist area, and the damage to the ecological environment and human landscape can not meet the needs of tourists. Insufficient greening, garbage problems and river pollution have become common phenomena. Lijiang, as an important tourist center in Yunnan, is extremely inconsistent with the requirement that the tourist city itself should have a beautiful environment.

Third, Lijiang Tourism Sustainable Development Countermeasures Analysis

(A) Government-led

1. Formulate the overall strategic plan for tourism development and protection.

No matter from the perspective of protecting traditional culture or improving the level of tourism industry, we should attach great importance to the role of overall development planning. In the development and construction of Lijiang tourism, we should establish excellent resources and famous brands, highlight our own advantages and characteristics, ensure the attraction of Lijiang tourism to tourists and its competitiveness in the tourism market, realize the transformation of tourism management from extensive to intensive, from quantitative scale expansion to quality and efficiency, prevent blind competition, follow the laws of various economic relations and interactions, and promote the sustainable development of tourism.

2. To create and protect the living environment of national culture, and improve Lijiang residents' awareness of protecting national culture.

Through government policies and measures, we should strengthen the excavation and protection of national culture, especially pay attention to the rescue of endangered national folk culture forms, stimulate Lijiang people's sense of urgency in protecting national culture, publicize the concept of sustainable development, and raise Lijiang residents' awareness of national protection ideologically. Strengthen the government's public service function, further improve the tourism environment, improve the quality of tourism services, and better meet the needs of domestic and foreign tourists.

3. Proceed from reality, formulate laws and decrees on cultural protection and inheritance.

Environmental and development issues should be implemented in policies, decrees and government decisions, so as to make the sustainable development of tourism on the legal track and strengthen the intellectual property protection of national culture. With the enforcement of policies and laws, we can fundamentally ensure the protection of national culture in tourism development and combat all kinds of uncivilized sabotage. Formulate and improve the objectives, tasks, policies and measures for the sustainable development of Lijiang tourism. Strengthen the construction of tourism legal system and the study of legal policies, and strive to use tourism planning, regulations and legal policies to regulate and manage all kinds of tourism economic activities, so that the whole tourism industry can have laws to follow, enforce the law strictly, and prosecute those who violate the law.

4. Establish specialized research institutions, etc. Cultivate specialized management talents, and be guaranteed by government finance.

Naxi culture is mostly mastered by Dongba, which is very old. With the growth and death of the old Dongba people, the inheritance of culture is hindered. With the financial support of the government, we will set up units and organizations to study Naxi culture and train professionals to study and inherit Naxi culture. The research and inheritance of Naxi culture is a huge project related to the development of the country, which must be guaranteed by the state funds.

5. Develop cultural industries and strengthen media publicity.

Only the nation belongs to the world. We are still in the initial stage of development to develop the national cultural industry and make it serve the protection of Lijiang national culture. We can learn from foreign advanced experience in this field, optimize the cultural industry market, guide the cultural industry to develop in a positive direction, and supervise the cultural industry market. It is necessary to publicize to the public through various public activities to improve people's understanding of the sustainable development of tourism.

6. Correct the position of the government in the development of tourism.

The government should exert its administrative power to ensure the smooth and sustainable development of Lijiang tourism. The government not only needs to play an active role in creating tourism atmosphere, shaping the image of tourism destination and tourism marketing. We should also devote ourselves to improving the management level and efficiency to ensure the normal and benign operation of tourism. The function of the government is not only to develop the economy, but also to bear due responsibilities in social development and cultural changes.

Participation of non-governmental organizations

1. Teach young people the knowledge of national traditional culture with the family as the unit.

Further do a good job in sorting out national traditional cultural materials, continue to collect, sort out and produce audio-visual materials of various national cultural ceremonies, actively publicize and teach excellent traditional cultures at home and abroad by teaching methods, cultivate people's sense of hardship, promote the sustainable inheritance of Naxi culture, and cultivate their awareness of protection in building Lijiang into a world-class boutique tourist resort.

2. Actively participate in traditional national festivals and sacrificial activities.

With the help of custom, traditional festivals allow people to automatically experience the same activities at the same time and experience the same value in the same ceremony, thus making people happy to continue a * * * society. This is the most economical and effective reproduction function of traditional festivals. Tomb-Sweeping Day, Dragon Boat Festival, Mid-Autumn Festival and Double Ninth Festival, as festivals, on the one hand, can better achieve the purpose of stimulating consumption, on the other hand, it is also beneficial to some important values of the Chinese nation and has a better chance to pass them on naturally in life.

3. Protection and innovation to meet the requirements of the times.

Apply high-tech achievements to the development of tourism as much as possible, protect the sustainable utilization of tourism resources, and make the sustainable development of tourism based on the material basis of the sustainable utilization of tourism resources. Develop national cultural industries and develop Dongba cultural products. Using visual anthropology principle, several important Dongba ceremonies were rescued, sorted out, restored and filmed. Attaching importance to the protection of cultural relics and cherishing tourism resources, Old Town of Lijiang's historical and cultural features are the most important and precious tourism resources for the development of urban tourism.

4. Give full play to the advantages of informal organizations, and the government and the people supervise each other.

Give full play to the role of the people, mass organizations, tourism enterprises, scientific research institutions and government departments, clarify their respective obligations, mobilize all sectors of society to participate in the sustainable development of tourism, supervise government work, and put forward practical opinions and suggestions on government work. Encourage social organizations and individuals to set up tourism resources protection funds in accordance with the law through donations and other means, and use them exclusively for the protection of tourism resources. No unit or individual may occupy or misappropriate. Overseas social organizations and individuals set up tourism resources protection funds in China through donations.

Four. conclusion

Tourism is a high-level pursuit for people to constantly improve and enrich themselves, and culture is the basis and main content of tourism. Lijiang should strengthen the utilization of excellent national resources, coordinate the relationship between national protection and tourism development, and implement the concept of sustainable tourism development.

refer to

[1] Liu Jin, How to Protect Tradition by Commercializing Naxi Cultural Hollow Tourism [M], Kunming: Yunnan Press, 2003

[2] Li Rui, Tourism Resources Planning and Development [M], Zhengzhou: Zhengzhou University Press, 2002

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