In capital-intensive homogeneous product industries, such as steel, crude oil and chemical industry, market follower strategy is the choice of most enterprises. Mainly determined by the characteristics of the industry and products. The main features of these industries are:
(1) The product homogeneity is high, and the chances of product differentiation and image differentiation are low;
(2) Convergence of service quality and service standards;
(3) Consumers are highly sensitive to price;
(4) Any price provocation in the industry may trigger a price war;
(5) Most enterprises are prepared to operate in this industry for a long time.
Enterprises maintain a relatively balanced state and do not take the practice of pulling customers away from each other's target market. Form a pattern in the industry, most enterprises follow the market leaders, and their respective spheres of influence do not interfere with each other, and consciously safeguard the situation.