Taobao should speed up the construction of e-commerce logistics distribution infrastructure, improve the quality and efficiency of logistics distribution, improve the e-commerce distribution system, effectively reduce logistics costs, improve economic benefits, and win a good reputation and image.

First, Taobao logistics and distribution issues

(1) The logistics distribution infrastructure is not perfect. In recent years, China has made great progress in logistics. In terms of transportation, roads and transportation tools have been greatly improved, and storage equipment, information and communication tools, cargo handling and distribution processing have also been improved to a certain extent. But overall, China's logistics infrastructure and equipment are still relatively backward. At present, the construction and improvement of China's highway network, the planning and management of logistics distribution centers, the application of modern logistics distribution tools and technologies, and the optimization of management mode and operation mode adapted to e-commerce logistics distribution can not meet the requirements of e-commerce logistics distribution. In particular, there is a lack of investment in infrastructure construction in different modes of transportation, local modes of transportation and transportation equipment. Thus restricting the development of logistics distribution.

(2) The quality of logistics and distribution services is poor. Taobao cooperates with third-party logistics companies, and the service quality is mixed. There are many problems in the delivery of Taobao. Express quality: Express companies have a large business volume, and items are lost and damaged from time to time. The courier company does not allow the seller to inspect the goods on site when receiving the goods. For Taobao's promise of "quality and quantity, customers are not satisfied with free return", once there is a problem with the goods, the buyer needs to send it back to the seller for communication. Among them, the problems of time and cost have caused unnecessary trouble to sellers and buyers of Taobao. In terms of delivery time: courier companies generally promise to arrive in 3-5 days, and usually abide by it. At the peak of business and the ebb of business, logistics companies consider the delivery location, the quantity of goods and the number of pieces, so it is difficult to guarantee the timeliness, and the delivery delay is as long as several weeks. It is not difficult to find that many buyers' comments include complaints about the slow arrival time of goods; Coverage of distribution outlets: Distribution sites are specified in the distribution guide of Taobao's major outlets. It can only be delivered to a certain area in the city, and the rest will be picked up by the buyer. In the buyer's evaluation, you can also see that the buyer mentioned that the courier was not delivered home and spent a lot of money to pick up the goods. This has caused inconvenience to buyers and reduced the service quality of Taobao distribution.

(3) The logistics distribution cost is high. Most consumers choose Taobao because the price of online shopping is lower than that of physical stores and the discount temptation of online stores. Consumers' shopping expenses can include internet access expenses, commodity price expenses and distribution expenses. If the distribution cost is too high, consumers will give up online shopping and choose physical stores to shop. At present, consumers are very interested in mail order. If the seller wants to make a profit, it will increase the commodity price, reduce the distribution cost to the logistics company, and the service quality of the logistics company will also decline. Recently, the distribution cost of Taobao is getting higher and higher.

(D) Logistics distribution related laws and regulations and distribution center system is not perfect. At present, the laws and regulations of logistics distribution under e-commerce in China are not perfect, and the market system is not clearly defined, which has formed the phenomenon of unmanned management. The lack of coordinated and unified development planning, coordinated and orderly cooperative operation and inconsistent centralized management among regions restrict the efficiency of logistics distribution. The fiscal and taxation system, market access and exit system, social security system, dispute resolution procedure and so on, which are suitable for e-commerce logistics and distribution, are still not perfect, and the defects of systems and regulations hinder the development of e-commerce logistics and distribution. Distribution agencies in various regions develop independently and lack unified development policies and plans. It not only caused a huge waste of resources, but also formed an unreasonable layout of logistics facilities, and at the same time reduced the efficiency of logistics system operation. Moreover, no matter from the external environment, laws and regulations of the logistics industry, or the rules and regulations in the logistics industry, it needs to be further improved, especially in the part that cooperates with the development of e-commerce.

Second, Taobao logistics distribution measures

(A) to speed up the construction of e-commerce logistics and distribution infrastructure

In order to promote the development of e-commerce logistics distribution, we must first standardize the industrial policy of e-commerce logistics distribution development, take the government as the leading factor, guide enterprises to increase investment in e-commerce logistics distribution industry, and make a unified development plan. Secondly, focus on the construction of logistics distribution infrastructure based on e-commerce, improve the construction of expressway network, strengthen the planning and management of distribution centers, optimize the management mode and operation mode suitable for e-commerce logistics distribution by using modern logistics distribution technology and tools, and adopt advanced management means to improve the public information exchange platform. On this basis, the physical network of e-commerce logistics distribution in China is established, and the electronic logistics distribution system of the whole society is formed.

(B) improve the quality of logistics distribution

① Distribution accuracy. The first is the informationization of management. Collect, transmit and process logistics order information on Taobao in time through computer network. Secondly, the automation of logistics operations. Automatic identification technology such as bar code and radio frequency is adopted to realize information input automation; Improve the mechanization and automation of sorting and loading and unloading facilities in distribution centers; Finally, the networking of customer service. In fact, the internal information of the enterprise can be updated in time, so that consumers can know the status of their orders through the network for the first time.

② Distribution safety. Before delivery, the seller should first use fillers reasonably and solidify the packaging of the goods to prevent the goods from being damaged; When filling in the waybill, it is necessary to ensure the accuracy and clarity of the delivery information so that the courier company can accurately identify it; According to different commodity categories and distribution needs, choose the right express delivery enterprise.

③ Fast and convenient delivery. Choose different courier companies according to the individual needs of different customers, so that the goods can be delivered to consumers at the fastest speed. Deliver goods to your door on time, and assist customers to sign and inspect the goods.

(3) Reduce logistics costs and improve the efficiency of logistics distribution.

The new logistics distribution model has brought about great changes in the circulation field, and more and more enterprises have begun to actively take the express train of e-commerce and adopt the logistics distribution model of e-commerce. In e-commerce system, the information integration of distribution system can make virtual enterprises connect warehouses of different consignors scattered all over the country through network system and become "integrated warehouses". Under the unified deployment and collaborative management, the service radius and cargo distribution space have been expanded. In this case, the speed, scale and efficiency of commodity distribution are greatly improved, and efficient distribution of commodities can be realized. E-commerce logistics distribution mode can realize timely monitoring and timely decision-making in the distribution process with the help of network system. The processing of distribution information, the state of goods circulation, the search of problem links and the speed of issuing instructions are incomparable to traditional logistics distribution. Automatic and programmed processing of distribution system, dynamic control of distribution process and immediate arrival of instructions all make timely control of distribution possible. Many activities that used to require more manual processing and consume more time are simplified because of the intelligence of the network system, which greatly improves the efficiency of logistics and distribution.

(D) Improve the legal system of logistics distribution.

To improve the logistics distribution system, the government should strengthen its support in policies and regulations, and must establish a national or cross-regional logistics coordination agency under the leadership of the government to undertake the function of organization and coordination, so as to create conditions for the unified management of the logistics industry. While strengthening external management, we should improve internal supervision, establish and improve the logistics distribution system, and restrict each other to promote its development.

Three. conclusion

Logistics distribution is an important link to complete the complete transaction process of e-commerce and the ultimate guarantee to realize the whole transaction process. It refers to the logistics activities of selecting, processing, packaging, dividing, assembling and distributing goods in an economic and reasonable area according to the requirements of customers, and delivering them to the designated places on time. Distribution work realizes the space value and time value for the products of enterprises, and the distribution cost is directly related to the profits of enterprises and the prices of goods purchased by customers. At present, China's logistics development is still in the primary stage, and both infrastructure and management methods need to be further improved. At present, there is a big gap between the development of logistics distribution and the demand of e-commerce. High logistics cost, low efficiency of logistics distribution and poor quality of distribution service have seriously affected the development of e-commerce, so the analysis of this problem is helpful to better develop e-commerce. C2C e-commerce logistics has gradually become the main service field of domestic logistics express delivery. Taobao buyers and sellers are serious and responsible, strengthen website supervision, and express delivery companies practice their internal strength, so as to further improve and improve the quality of Taobao logistics distribution. Taobao should improve the distribution system of e-commerce logistics, in order to reduce logistics costs more effectively, improve economic benefits, standardize the market and distribution process with a perfect system, and win a good reputation and image.

Extended content

Problems and Countermeasures of Rural Logistics Terminal Distribution

With the development of economy and e-commerce, rural express logistics is an important factor to improve the happiness index of urban and rural residents. Constructing and perfecting rural logistics terminal distribution mode is the key to solve rural logistics problems. However, the "last mile" problem of rural logistics distribution restricts the development of rural express logistics. Based on the current situation of rural logistics terminal distribution and the advantages and disadvantages of main distribution modes, this paper analyzes the problems existing in rural logistics terminal distribution, puts forward optimization schemes such as strengthening logistics infrastructure construction and information construction, and puts forward suggestions on the efficiency of rural logistics terminal distribution, with a view to promoting rural economic development and improving people's living standards.

Keywords: rural logistics; Terminal delivery; Distribution efficiency; Optimization suggestion

1. Current situation of rural logistics terminal distribution

(1) With the rapid development of rural e-commerce, the terminal distribution of rural logistics has increased dramatically.

Rural e-commerce also ushered in a high-speed development stage in 2065 438+04-2065 438+06, and the online retail sales of rural areas and agricultural products both increased substantially. By the end of 20 18, the rural e-commerce in China had maintained a high growth, and the rural online retail sales approached 1.37 trillion yuan. At present, terminal distribution depends on the public, and the quality of terminal distribution is also higher. As a key service link related to the interests of consumers and businesses, the importance of terminal distribution can not be ignored. Through the terminal express link, consumers' desire for consumption can be promoted. However, from the current situation, there are many domestic terminal distribution problems, which need to be paid attention to.

(2) Various rural distribution modes.

Rural e-commerce continues to develop, and rural e-commerce logistics is also constantly exploring to find a suitable development path. The main forms are as follows:

2. Rural logistics terminal distribution problem

(1) The growth rate of consumption scale does not match the improvement of distribution capacity.

With the rapid development of e-commerce, rural e-commerce has become an important part of rural logistics in the new era, but the growth rate of rural e-commerce is extremely fast, while the growth rate of rural logistics infrastructure construction and distribution system network improvement is very slow. Taking rural e-commerce in Chengdu-Mianyang area as an example, rural e-commerce has developed rapidly. Although the major logistics entities continue to increase investment in rural logistics facilities and equipment, the growth and sustainability of investment are not strong. Therefore, the logistics distribution of the last mile still cannot be completed in time and effectively, mainly due to insufficient temporary storage space, weak information technology and short operation time.

(2) Customers are widely distributed and the cost of logistics and distribution is high.

The general process of logistics and distribution of most rural e-commerce enterprises is: first, send the goods from the place of departure to the provinces and cities where the customers are located, then transfer the goods to the county-level transshipment center, then transfer the goods to the township logistics center, and finally carry out the "last mile" distribution. The population of Chengdemian Town is concentrated, but the rural population is still scattered, and the express delivery purchased by young people through online e-commerce is more scattered. The distance between villages is too large, so we can only rely on the central market town to design temporary distribution points. If we want to realize the door-to-door delivery of logistics, the distance is far away, there is no accurate positioning and information technology support, the error rate increases, and the work efficiency is low, which eventually leads to the extremely high distribution cost, and it is impossible to form a logistics system connected with the national distribution network.

(3) Logistics distribution demand is seasonal and unstable.

Rural distribution has two directions: one is to purchase goods, and the other is to go through agricultural production or production and processing. From the perspective of commodities, the main point of rural distribution now comes from e-commerce. For most rural residents with low education level, the consumption habit of online shopping has not yet formed, the frequency of purchase is not high at ordinary times, and the business volume of logistics and distribution is unstable. For example, during the winter and summer vacations, around holidays, when young people return home or shop for promotion, and need to change clothes in different seasons, the business volume of rural express delivery increases; In addition, agricultural materials are mostly transported during the busy farming season, and agricultural products are also transported abroad during the harvest season. According to the data of a joint survey conducted by China Federation of Logistics and Purchasing and JD.COM Group, the logistics demand of rural e-commerce increased rapidly from 2065438 to February 2009, and the scale of rural business increased by nearly 50%, up by 25 percentage points from last month. The main reason is that residents book in advance before going home, and the demand for new year's goods such as alcohol, food and clothing has increased greatly.

(4) The distribution network is inefficient, and the education level of the distributors is not high.

Rural express logistics is in its infancy, and many enterprises' express outlets are temporarily cooperating with supermarkets, houses, oil plants and other ordinary shops. Therefore, the degree of management standardization is low, logistics and distribution expenses are not the main source of income, and insufficient attention is paid to business. Relevant employees have not received formal training, and their service awareness and ability are not strong.

3. Rural logistics terminal distribution countermeasures

(1) Strengthen the basic network construction of rural logistics.

The demand characteristics of rural express delivery affect the discreteness of terminal distribution, and it is difficult for enterprises to achieve scale and efficiency in the process of logistics distribution. We should constantly strengthen the infrastructure construction and resource integration of rural distribution nodes, realize the intensification of rural express logistics distribution, and improve the scale efficiency. On the one hand, establish and improve the three-level distribution network system, with the county and city distribution network as the support, the township distribution transit network as the direction, and the village-level site as the support, and a well-laid basic logistics distribution network. When the superior distribution center transports the express mail to the county-level collection and distribution center, the county-level collection and distribution center collects and distributes the express mail in the county, arranges the distribution in a unified way, and improves the distribution concentration; On the other hand, according to the distribution business volume and the dispersion degree of natural villages, by integrating the terminal distribution lines, the closed-loop two-way distribution path of "county and township roads-township main roads-cement roads connecting villages" is planned to improve the vehicle loading rate of different sections and reduce the cost of traffic sharing.

(2) Increase the diversification of rural logistics distribution.

At present, there are three main distribution modes of rural logistics: one is self-operated logistics distribution system, such as JD.COM and SF; The second is the third-party logistics distribution mode, which is distributed by specialized logistics or express delivery companies, such as postal services; Third, the distribution of alliances, where cross-industry alliances can be carried out to find places and personnel for mutual cooperation. In addition to these, we can also explore the "O-S-O" logistics model, that is, logistics outsourcing-self-built channels-channel outsourcing model. This model is not a simple process of beginning, development and retrogression, but a development model in the philosophical sense. This model is related to the development level of logistics in China, the development level of e-commerce enterprises themselves and the level of customer demand. From the initial business outsourcing to the mid-term self-construction, the business tends to be stable, and the improvement of social logistics service level will inevitably require e-commerce enterprises to open their own logistics service channels for the whole society to use. At the same time, the shortage of self-built channels will attract excellent suppliers to enter the service system, and eventually form a spiral wave-like development model.

(3) Improve the efficiency of rural terminal distribution stations and the professionalism of distribution personnel.

Poor delivery time, high loss rate and frequent loss are typical manifestations of poor service and high complaint rate of rural express logistics. In the new era, it is required that rural logistics services should be customer-centered and improve logistics operation efficiency and service level. First of all, in the relatively backward areas of rural logistics development, by increasing the number of couriers, vehicles and terminal distribution outlets, the delivery capacity of express logistics can be improved, basic logistics services can be realized, and customer satisfaction can be improved; Secondly, rural logistics demand has seasonal characteristics, and agriculture, agricultural materials and agricultural products also have special requirements for distribution services. Express delivery enterprises should ensure the safety, integrity and timeliness of goods with different types and requirements, and provide differentiated services on the basis of meeting basic services; Finally, the low level of rural logistics informatization is the key factor restricting the development of rural express logistics. Under the current distribution mode, the traditional manual distribution is the main way, and the lack of information facilities and talents leads to the slow process of rural information construction. Therefore, it is necessary to develop rural "smart logistics" by accelerating information construction. Enterprises should configure self-service terminals, computers, information systems and other specialized information facilities and equipment at each distribution node, and train employees how to use them to improve the coverage and utilization rate of information facilities and equipment.

(4) Integrate and use innovative logistics and distribution technologies.

Rural terminal logistics should keep up with the development of logistics industry. In rural areas with relatively developed economy and relatively perfect infrastructure, we should make full use of logistics technical conditions such as informationization, automation and intelligence, innovate distribution modes, introduce unmanned distribution and intelligent distribution into rural terminal distribution, and provide personalized distribution services while facilitating people.

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[2] Hu Guosheng. Research on Innovation of Rural Logistics Operation Mode under the Background of Urban-rural Integration [J]. Agricultural Economy, 20 17, (10).

[3] Kun Wang, su rui, Xiangfeng. Development Trend and Countermeasures of "New Logistics" —— Analysis on the Development of "New Logistics" [J]. Logistics Technology and Application, 20 18, (9).

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Problems existing in logistics distribution

1, self-built logistics distribution, the price is too high.

The attractive advertising slogan "order in the morning, delivery in the afternoon" shows the convenience of online shopping and the swiftness of logistics distribution. Shopping websites build their own logistics, and efficient shopping methods attract many consumers, but at the same time they are efficient and expensive.

Take Dangdang as an example: different modes of transportation charge different fees and take different time, but even ordinary mail needs 5 yuan/bill, and the highest express charge even reaches 200% of the original price of goods. This shows that there are great problems in self-built logistics distribution.

2. The single quantity is not saturated and the flow is unstable, which leads to long delivery time.

When a customer places an order online, the merchant will send an order confirmation letter to the customer in time. Customers in different regions choose different delivery methods, and the delivery time is different. The number of orders sent to different regions is different, and the traffic is unstable, which leads to a long waiting time for customers to buy online. If there is a problem, it is also difficult to inquire.

3. Distribution is too dependent on third-party logistics companies.

The person in charge of JD.COM Mall once admitted that although JD.COM adopts self-built logistics mode, many logistics distribution processes need the help of third-party logistics enterprises. It is difficult for third-party logistics enterprises to meet the distribution needs of online shopping in terms of infrastructure, management means, service network and information system.

Logistics distribution process

1, stocking

It is the preparation or basic work of distribution, and the stocking work includes collecting goods, ordering or purchasing goods, collecting goods, purchasing goods and related quality inspection, settlement and handover. Stocking is the initial work that determines the success or failure of distribution. If the stocking cost is too high, it will greatly reduce the distribution efficiency.

Step 2: Store

Distribution reserve is the resource guarantee of distribution according to the requirements of distribution operation in a certain period. This kind of reserve has a large number and a perfect reserve structure. According to the supply and arrival of goods, the structure and quantity of turnover reserve and insurance reserve can be determined in a planned way, and the reserve guarantee of distribution is sometimes solved by setting up a separate warehouse near the distribution center.

3, sorting and distribution

Distribution is a characteristic functional element different from other logistics forms, and it is also an important literature work for the success or failure of distribution. Sorting and distribution is the preparatory work to improve and support distribution, and it is an inevitable extension for different distribution enterprises to compete in the distribution process and improve their own economic benefits. Therefore, it can also be said that delivery is an inevitable requirement for the development of advanced forms.

Step 4 assemble

Delivery by assembly can greatly improve the delivery level and reduce the delivery cost. Assembly is also a functional element with modern characteristics in the distribution system, and it is also an important difference between modern distribution and previous distribution.

5. Distribution and transportation

Distribution transportation belongs to terminal transportation and feeder transportation. Due to the large number of distribution users and complicated traffic routes in general cities, how to combine the best routes to effectively match the loading and routes is a characteristic of distribution and transportation, and it is also an arduous task.

6. Delivery service

In order to successfully realize the delivery of delivered goods, handle relevant formalities effectively and conveniently, and complete the settlement, we should also pay attention to the unloading location and unloading method. Delivery service is also the unique particularity of distribution.

The meaning of logistics distribution:

Logistics distribution aims to provide services for e-commerce customers. According to the characteristics of e-commerce, the whole logistics distribution system is unified in information management and scheduling. According to the user's ordering requirements, the goods are counted in the logistics base and delivered to the consignee.

* * * Assimilate logistics distribution, including * * * Assimilate logistics resource utilization, * * * Assimilate logistics facilities and equipment utilization and * * * Assimilate logistics management, etc. Logistics distribution is a non-single business form in logistics activities, which is closely combined with business flow, logistics and capital flow, mainly including business flow activities, logistics activities and capital flow activities. It can be said that it is a business form that contains most necessary factors in logistics activities.