-Argumentative writing has written content and dialectical thinking.

Argumentative writing, in the eyes of many students, is nothing new, just looking for some old arguments, and then finding some celebrity stories like Einstein, Madame Curie and Helen Keller below to make arguments, saying some fixed patterns, even if you hand in your papers, it doesn't make sense. But if you choose narrative style, it is difficult to write new ideas. So every time I write a composition, I always squeeze toothpaste. Let's talk about a common skill "seeing the big from the small" to help students get out of the old routine and write articles with individuality, innovation and thought.

Seeing the big from the small is a common skill, which is most favored by Lu Xun and other essay writers. In fact, argumentative essays of senior three students can be written by this technique. The main thinking process is also extremely simple and easy to operate. Process context: phenomenon-essence; Small incision-big thinking, positive-negative-dialectical side. Open your mind from a certain point and go in layer by layer, and you will feel different from heaven. Use examples to analyze examples: advertisement "An advertiser came to report on Tiandao and read the introduction of Tiandao. He is very happy to come to heaven. Who knows, what he saw was quite different from what he introduced. When he was angry, he asked God, and God said, "This is your advertisement." Write an article on the topic of "advertising".

We often encounter such materials and topics in our writing. For this topic, you can start thinking, want to open a little, and want to know everything about "advertising". The biggest thinking association can be classified. Heads and tails.

You can think about it, why do you hate advertising? Those places make you feel the deepest.

1. Phenomenon 1: In the information age, we are surrounded by various advertisements every day, and there is nowhere to escape. Advertising methods are also varied. Heaven and earth do their best. Advertisements on TV and the Internet all think that they are of noble birth, and advertisements are as luxurious as gems. Street advertisements, especially those that apply for certificates on telephone poles and treat sexually transmitted diseases with ancestral secret recipes, have become psoriasis in cities. It makes people sick and uncomfortable. Moreover, despite repeated prohibitions, there is a trend of "wildfire never quite consumes them, the spring breeze blows high". (Thinking: There are various forms of advertisements)

2. Phenomenon 2: It is popular to call major advertising stars "advertising spokespersons". Advertising content is generally handsome and beautiful or wearing a certain brand of shoes, socks, pants, belts, tops, ties, watches and rings. Eating a brand of chicken wings, instant noodles, bread, sausages and biscuits. Drink a brand of milk, drinks, white wine and red wine. Driving a certain brand of car or motorcycle; Electric car. Use a certain brand of medicine, feminine hygiene products, spray a certain brand of water on your head, put a certain brand of cosmetics on your face and so on. There are advertisements for all kinds of products, and all walks of life should try to show their faces. From hospitals to schools, from enterprises to banks, from Jiangnan to Saibei, from local to central, from home to abroad. (Thinking point: There are many kinds, but the form is generally too dull and the content is too monotonous)

3. Phenomenon 3: What makes people feel even worse is that they are having lunch and watching TV to relax, but they hear a very magnetic voice telling you that "anal Thai is really good" or a beautiful star wants to tell you with a little shy expression that "it gave me the most comfortable care on that special day" (how can I eat this meal? When you are still struggling for food and clothing, the advertisement tells you. " Or use the "simple killer offensive" to find a child like a porcelain doll. "Who should I give melatonin to? "I eat the smartest, healthiest and happiest" and so on. It's not up to your parents not to buy. But people like us who haven't drunk that kind of thing are hopeless; This wine strengthens the friendship between friends (what about fair-weather friends? ) Look at that sincere, sunny, kind and solemn face. Or simply say, "I believe in a product." Or implicitly, if it's baby products, you must find a caring aunt and say, "My child has been drinking this brand, and I trust it …". (Unfortunately, after the recent Sanlu milk powder incident came out, many stars expressed their innocence and said that they would draw a clear line with these enterprises). Think about it: advertisements exaggerate the essence of life and mislead people to consume. Celebrity is not equal to credit)

Remember that at this stage, you must find more problems in the draft. As long as there is doubt, everything will be easy and there will be something to say. Here is the best footnote of the ancients, "If you have doubts, you will enter."

Case: (everyone has done a small reading "Liu Xiang gave the whole society a slap in the face" anonymously) combined with the topic of "advertising". There are many problems.

Make sure of one thing first: this article is well written. It is also typical to see the big from the small, and the incision is getting wider and wider from the small. Mature technology. Fluent in language. From topic design to concrete conception, the ideological content is also good.

Example: Liu Fei refused to "sing" in the Spring Festival Gala, so he concluded that "noble professionalism" and "temperament without seeking fame and fortune" were appropriate? Many questions are as follows:

People want to hear Liu Xiang sing. Is it because he sings better than those singers? As long as you still show your love for our track and field heroes? )

(2) There are many negative thoughts:

A. Liu Fei, who refused the Spring Festival Gala, didn't refuse several advertising agencies whose brands didn't know whether it was related to fame and fortune but definitely had nothing to do with hurdles. Coca-Cola, some liquid milk, sports shoes, clothes Amway, EMS and Nike, in 2007, Liu Xiang endorsed 14 brands, including Amway Nutrilite, VISA, Yili, Nike, Bank of Communications, Lenovo, China Post, Thai, Aokang, Shanshan, Shuangqian, Shanda, Baisha and China Mobile. In 2008, we joined Ping An Insurance, Cadillac and other heavyweight enterprises and brands. China track and field pride appears in various advertising scenes with a bright and vigorous posture.

B. If the above advertisements have nothing to do with sports, the relationship between Lifan Motorcycle and Baisha Tobacco advertisements and sports is really far away. In particular, the advertisement of Baisha cigarettes once plunged it into the "advertising door" incident. Afterwards, the flying man was very wronged, saying that he didn't smoke and didn't know it was smoke. It's hard to understand. Even if he doesn't know what the brand is for, he dares to speak and advertise. This fear is too "that". People don't know the name and efficacy of drugs when they are sick. Not only are you afraid, but you dare to eat, right? The reason why we can speak for Baisha Group is self-evident. Anyway, in Mr. Anonymous's article, we can see the strange situation of rejecting the "singing" of the Spring Festival Evening instead of the "selling face" of the advertising company. It's really puzzling

(3) Dialectical thinking leads to doubt:

D. The Spring Festival Gala has really made many people, including Song Zu Ying, Mao Amin and a series of people in the entertainment circle. However, Liu Fei doesn't need to achieve himself in the Spring Festival Evening, because his reputation as a track and field hero has already exceeded his reputation at the Spring Festival Evening. So the theoretical basis supported by Mr. Anonymous's introduction is untenable. The basis of the argument is wrong, and Mr. Anonymous's point of view in this article is hardly convincing.

F. Advertising revenue has already become the highlight of all kinds of celebrities' income. They made a lot of money by advertising. This is understandable, which just shows their influence and personal image charm. Such as Chen, Ge You, etc. The play was well performed and the advertisement was well done. The income is astronomical, indicating that they are capable and recognized by the public. However, if you are reluctant to sing a song to the public, you will fly in the air during the advertisement, for fear of damaging your personal image a little. Even if you think it's nothing, don't take it out and swear to "smoke the whole society." This slap in the face, before hitting others in the face, has been severely hit in your face.