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University business administration thesis topic?
As the basic organization of economic implementation, enterprises exist for the purpose of maximizing benefits, and economic benefits are the basis of their existence and development. The following is the topic of the university enterprise management thesis that I arranged for you. I hope you like it.

1, management theory

Enlightenment of XXX such as Boiling Three Kingdoms and Sun Tzu's Art of War on Modern Enterprise Management

Study on management thoughts of XXX ***, XXX, Confucius and Laozi.

Application of Confucianism, Taoism and Buddhism in modern enterprise management.

XXX's management philosophy of "doing good as water and governing by doing nothing"

The application of XXX theory in incentive and learning organization ... in the management of university classes.

Study on the Management of College Students' Leisure Time —— On how to manage college students' time

Cultivation of self-management ability of contemporary college students

On Honesty Management of College Students

Cultivation of comprehensive quality of contemporary college students' humanistic quality

The construction of learning dormitory in colleges and universities: learning classroom, learning campus ...

On the leadership art of XXX, Lincoln and Li Yunlong.

Research on humanistic management in modern enterprise management

Flexible management: a new model of modern enterprise management

The Influence of Harmonious Thought on Modern Enterprise Management

On the Innovation of Enterprise Management under the New Situation

2. Strategic management

Analysis of XXX Professional Employment Environment

Demand analysis of XXX professionals

Analysis on the present situation and causes of college students' employment difficulties

On the Cultivation of College Students' Employment Ability

Research on the Cultivation of Local College Students' Core Competitiveness

On college students' career planning from the perspective of enterprise talent demand

XXX's own career planning

The Influence of Internet on College Students' Study and Life

The influence of e-commerce on college students' consumption behavior and psychology ... on the cultivation of core competitiveness of small and medium-sized enterprises

The Formation of School-running Characteristics of Local Universities —— Taking XXX Anhui University of Science and Technology as an Example: Research on the Competitive Strategy of XXX Enterprises Based on SWOT Analysis

3. Business plan

On the formulation of college students' employment goals

How do college students set up correct learning goals?

Investigation and Research on College Students' Learning Motivation and Attitude

Elective courses and the cultivation of college students' scientific quality

Investigation on college students' attitude towards elective courses

Honesty education for college students

The Influence of Internet on College Students' Lifestyle

How do you live in college?

Enterprise management papers in colleges and universities

Comparison between traditional enterprise management and modern enterprise management

With the development of China's market economy, the globalization of market competition and the innovation of business strategy, new changes have taken place in management objects, management objectives and management methods. With the emergence of these changes, modern enterprise management has also emerged new management concepts, emphasizing the importance of corporate culture, which is inseparable from the traditional culture of China. Grasping the relationship between them will help the development and progress of enterprises.

Keywords enterprise management

Managing traditional corporate culture, modern corporate culture is people-oriented.

Enterprise is the most basic carrier of modern social economy. Enterprise management concept is the soul of an enterprise. In the past 20 years, Chinese enterprises have grasped the new trend of international management theory and practice, updated their concepts, and combined with the characteristics of their own enterprises, and made great gains and progress. Enterprise management is an irreplaceable and indispensable factor if an enterprise wants to maintain its long-term vitality in a complex living environment. Enterprise management started from 1900 and developed to the third stage today. The first stage is the era of security system. Frequent fire fighting is the main way of enterprise management, and inspection is the usual management means at that time. In the second stage, the management mode gradually evolved from defensive to small-step offensive. In the third stage, management is driven as a profit center, which is a remarkable feature of the third stage. This model is a strategic attack, and the management model of enterprises is built with the core of obtaining excess customer satisfaction.

With the development of market economy in China, the word corporate culture has been well known by many people engaged in corporate economic activities. Many entrepreneurs and enterprise researchers put forward such views on enterprise culture: "enterprise culture is the foundation of enterprise development"; "Corporate culture is the key factor that determines the rise and fall of an enterprise"; "An enterprise can only become a winner in the market if it has excellent corporate culture" and so on. It can be said that these viewpoints are completely correct, and they all explain the truth that as long as you are engaged in economic activities of enterprises and want to make enterprises survive and develop healthily, you must have excellent corporate culture. So, what is corporate culture? Some people explain that the so-called corporate culture means that all employees in an enterprise have the same ideals, pursuits and values. Only an enterprise with excellent corporate culture can become a real market powerhouse and the ultimate winner.

Modern enterprise management regulates people's economic behavior with the harmonious concept advocated by China traditional culture, which is conducive to building a good economic relationship and economic order. First of all, harmony produces wealth. The harmonious economic ethics advocated by enterprises can enhance the affinity, appeal and attraction of enterprises. Harmony is not only the spirit of Confucian businessmen, but also a management principle and art. Enterprises advocate healthy competition and cooperation and oppose radical slogans such as "shopping malls are like battlefields" which are popular in the society at present. Secondly, harmony and stability is to cultivate harmonious and stable interpersonal relationships within enterprises and create a family-style warm environment full of harmonious affection; Third, affable, not only providing affable and thoughtful services to customers, but also establishing mutually beneficial social relations with consumers, bringing rolling financial resources to enterprises.

The traditional culture of China, represented by Confucianism, values people over nature and has a far-reaching impact on society. Confucius said that "the nature of heaven and earth is precious" and emphasized that everything comes first. Confucianism is a humanistic thought with "benevolence" as its core and attaches importance to human value. Mencius once said, "The people are the most valuable, the country is the second, and the monarch is the least." This idea of "people-oriented" and "people-oriented" has become a part of China's national psychology and solidified into our national character. These ideas are embodied in our traditional corporate culture.

The quality of corporate culture depends on its core values, and modern corporate culture should still inherit and develop the Confucian core values of "people-oriented". Enterprises are made up of people, and the ultimate development of enterprises must be for people. This "person" includes consumers, employees and business owners, which means that the development of enterprises should consider the interests of these three people. The order of interests of these three people in Japanese companies is: employees first, customers second and shareholders third. Most enterprises in China now believe that "customers are God" and "consumers' interests come first". Whether an enterprise firmly believes that employees are the first or consumers are the first, it shows that to pursue the interests of enterprises, it is necessary to form the core of "people-oriented" corporate culture, which is consumer-oriented and employee-oriented.

Therefore, enterprise managers should first consider "people" in everything and consider what kind of feelings this matter will bring to "people". This is the habitual concept of China people, and this is the real "people-oriented". Business managers should be well aware of the influence of Confucianism on China people, that is, everyone in China has great self-esteem, and China people's understanding, respect and care for human nature are very different from those in the West. Therefore, in China enterprises, the key for managers to really arouse the enthusiasm of employees is to truly respect employees and truly "respect" every employee. This is the motive force of "people-oriented" in China.

In the final analysis, the competition between enterprises is the competition of talents. Today, most business operators agree that enterprises should be people-oriented, which may be true. But can we realize more deeply that the gap between enterprises in the future is actually the gap of talents? The competition between enterprises is the competition of talents; Whether an enterprise has excellent talents is an indispensable main factor to determine whether an enterprise can win in the future market competition. This is also a problem that every business operator needs to seriously consider. A deep understanding of whether an enterprise has a good mechanism for recruiting, educating and employing people is the main factor for the company to win in the future market competition.

Enterprises should be people-oriented, and there are many ways and means to attract talents, but attracting talents alone is not enough. The key is that enterprises themselves should also establish a mechanism to cultivate and rationally use talents, and solve the problem of talent sources, especially enterprises themselves should have a mechanism to cultivate talents. An enterprise should have an environment in which employees can continuously improve their quality through learning, which may be the best way for enterprises to recruit talents. In addition, it should also be noted that many business operators do not study how to establish their own talent training mechanism, but blindly hope to hire social talents with high salaries. It is unrealistic to think that enterprises can solve problems without training, and it is difficult to have satisfactory results. Therefore, if an enterprise wants to have excellent talents with the development of the enterprise, it must have a set of mechanism for recruiting and cultivating talents.

Therefore, the development trend of enterprise management in China is to finally apply the people-oriented concept to enterprise management and enterprise culture construction. Only in this way can enterprises have a scientific, rigorous and constantly improved management system and develop healthily and rapidly. This is the real meaning of "seeking benefits from management" that we often say.

References:

[1] Yang's latest trends in foreign enterprise management theory and practice [EB/OL]. 2006- 12-23.

[2] Liu Siao, Wu Liyun. Research perspective, types and prevention of industrial cluster risks [J]. Enterprise Economy, 2006, 1 1.

[3] Wang Lixia. People-oriented is the eternal theme of enterprise management [J]. Business Times, August 2006.

[4] Yang Jinfeng. Innovation of enterprise management concept and its application [J]. Leadership Science, 2007,5.

[5] I am a talented person. Connotation and value measurement of customer loyalty [J]. Business Times, 2006,25.