2. In order to make netizens willing to accept the spread knowledge and agree with their opinions and viewpoints, it is particularly important to study the psychology of netizens;
3. Guide netizens to treat an event rationally, and then effectively guide public opinion, mainly positive guidance. The general writing method is news plus comments, that is, adding opinions and opinions to the summary of news events;
4. Look for the combination of the official public opinion field and the folk public opinion field, positively guide netizens to correctly view and understand the decisions and policies made by the state, and safeguard the image of the country and the local government;
5. In the past, online comments could interpret the policies of netizens by solving doubts and doubts. Language should be peaceful and simple, use more online words, and write articles that can be understood and understood.