1. Factors affecting consumption level: residents' income, which is the basis and premise of consumption. When the overall price level rises, prices rise and purchasing power generally declines, and vice versa. Therefore, the level of mass consumption in the Spring Festival reflects the income level of residents on the one hand, and the overall level of prices on the other. 2. Consumption type. The consumption of the Spring Festival is mainly the consumption of development materials and enjoyment materials. People buy new year's goods and fireworks, which is an objective reflection of living standards. 3. Establish a correct concept of consumption (list the knowledge points of consumer psychology and rational consumers). Pay attention to frugality and moderate consumption within our means in Spring Festival consumption, implement Scientific Outlook on Development, establish a conscious concept of ecological civilization, and adhere to the principle of green consumption.

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