With the continuous growth of the halal market, more and more enterprises began to set foot in this field. As the world's leading communication technology company, Huawei has also begun to develop in the halal market. This paper will introduce Huawei's development strategy in halal market, including market research, product development, marketing and promotion.

I. Market research

Before entering the halal market, Huawei first conducted in-depth market research. They learned that consumers in the halal market have special needs, such as halal certification and halal food. In the process of market research, Huawei learned that consumers in the halal market have different needs for mobile phones, such as the demand for halal applications is more urgent. Therefore, Huawei pays attention to the development of halal application in product design.

Second, product development.

On the basis of market research, Huawei started product development for halal market. They launched a halal mobile phone, which not only has the basic functions of ordinary mobile phones, but also has halal authentication function and halal application. This phone is also equipped with halal food inquiry function. Consumers can scan the QR code on halal food through their mobile phones to find out whether the food meets halal standards.

Third, marketing promotion.

After the product development was completed, Huawei began to promote the halal market. They advertise on Muslim websites, Muslim magazines and other media, and also display and promote their products in Muslim food stores, Muslim restaurants and other places. In addition, Huawei also cooperated with halal certification bodies to launch a series of halal mobile phone packages to attract consumers to buy.